Olympic Games SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 13365

SWOT analysis of Olympic Games analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Olympic Games SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olympic Games to benchmark its business & performance as compared to the competitors and industry. Olympic Games is one of the leading brands in the sports teams and events sector. The table below also lists the top Olympic Games competitors and elaborates Olympic Games market segmentation, target group, positioning & Unique Selling Proposition (USP).

Olympic Games SWOT, Competitors, Marketing STP & Brand analysis Table
Olympic Games Brand Analysis
Parent Company

International Olympic Committee(IOC)


Multi-discipline sports


Sports Teams and Events

Tagline/ Slogan

Citius, Altius and Fortious


The greatest sporting spectacle on earth

Olympic Games STP

All sports lovers

Target Group

Male and female in the age group 15-70


The Olympic medal is seen as a pinnacle of glory in every athlete’s career

Olympic Games SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Olympic Games. Strengths are:

1. Participation of the world’s top sportsmen in every discipline
2. Unmatched media coverage
3. Opportunity for the host country to showcase themselves to the rest of the world
4. Seen as a celebration of the progress that the human race has made

5. Provides unknown athletes with the opportunity to showcase their skills to a global audience and become household names

6. Participation from almost all countries of the world

7. Co-sponsors include the top brands of the world as it is the most prestigious sporting spectacle


Here are the weaknesses in the Olympic Games SWOT Analysis:

1.Various incidents of doping has put a question mark on the credibility of the event
2.Acts of terrorism like the one in 1972(Munich) has put a question mark on the safety of the athletes
3.Boycotting by various countries due to political reasons( eg-1980 olympics)


Following are the Opportunities in Olympic Games SWOT Analysis:

1.Include more sports like Cricket to get higher viewership in the Indian sub-continent
2.Higher anti-doping standards to restore the confidence of fans


The threats in the SWOT Analysis of Olympic Games are as mentioned:

1.Threats from terrorist attacks is likely to increase in the future
2.As more sports become professional in nature, it may be possible that in the future, the biggest superstars skip the Olympic Games

Olympic Games Competition

Below are the top 3 Olympic Games competitors:

1.Asian Games
2.FIFA World Cup
3.Commonwealth Games

The brandguide table above concludes the Olympic Games SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Olympic Games. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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