Olympic Games SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Olympic Games analyses the brand by its strengths, weaknesses, opportunities & threats. In Olympic Games SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olympic Games to benchmark its business & performance as compared to the competitors. Olympic Games is one of the leading brands in the sports teams and events sector.

The article below lists the Olympic Games SWOT (Strengths, Weaknesses, Opportunities, Threats), top Olympic Games competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Olympic Games

Olympic Games Overview
Parent Company

International Olympic Committee(IOC)

Category

Multi-discipline sports

Sector

Sports Teams and Events

Tagline/ Slogan

Citius, Altius and Fortious

USP

The greatest sporting spectacle on earth

Olympic Games STP
Segmentation

All sports lovers

Target Market

Male and female in the age group 15-70

Positioning

The Olympic medal is seen as a pinnacle of glory in every athlete’s career

SWOT Analysis of Olympic Games

For Olympic Games, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Olympic Games SWOT Analysis:

Olympic Games Strengths

The strengths of Olympic Games looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Olympic Games :

1. Participation of the world’s top sportsmen in every discipline
2. Unmatched media coverage
3. Opportunity for the host country to showcase themselves to the rest of the world
4. Seen as a celebration of the progress that the human race has made

5. Provides unknown athletes with the opportunity to showcase their skills to a global audience and become household names

6. Participation from almost all countries of the world

7. Co-sponsors include the top brands of the world as it is the most prestigious sporting spectacle

Olympic Games Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Olympic Games SWOT Analysis:

1.Various incidents of doping has put a question mark on the credibility of the event
2.Acts of terrorism like the one in 1972(Munich) has put a question mark on the safety of the athletes
3.Boycotting by various countries due to political reasons( eg-1980 olympics)


Olympic Games Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Olympic Games SWOT Analysis:

1.Include more sports like Cricket to get higher viewership in the Indian sub-continent
2.Higher anti-doping standards to restore the confidence of fans


Olympic Games Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Olympic Games are as mentioned:

1.Threats from terrorist attacks is likely to increase in the future
2.As more sports become professional in nature, it may be possible that in the future, the biggest superstars skip the Olympic Games

Olympic Games Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Olympic Games:

1.Asian Games
2.FIFA World Cup
3.Commonwealth Games


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Olympic Games. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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