Olympic Games SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Olympic Games analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Olympic Games SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Olympic Games to benchmark its business & performance as compared to the competitors and industry. As of 2020, Olympic Games is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Olympic Games competitors and includes Olympic Games target market, segmentation, positioning & Unique Selling Proposition (USP).

Olympic Games SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Olympic Games Brand Analysis
Parent Company

International Olympic Committee(IOC)


Multi-discipline sports


Sports Teams and Events

Tagline/ Slogan

Citius, Altius and Fortious


The greatest sporting spectacle on earth

Olympic Games STP
Olympic Games Segmentation

All sports lovers

Olympic Games Target Market

Male and female in the age group 15-70

Olympic Games Positioning

The Olympic medal is seen as a pinnacle of glory in every athlete’s career

Olympic Games SWOT Analysis
Olympic Games Strengths

Below are the Strengths in the SWOT Analysis of Olympic Games:

1. Participation of the world’s top sportsmen in every discipline
2. Unmatched media coverage
3. Opportunity for the host country to showcase themselves to the rest of the world
4. Seen as a celebration of the progress that the human race has made

5. Provides unknown athletes with the opportunity to showcase their skills to a global audience and become household names

6. Participation from almost all countries of the world

7. Co-sponsors include the top brands of the world as it is the most prestigious sporting spectacle

Olympic Games Weaknesses

Here are the weaknesses in the Olympic Games SWOT Analysis:

1.Various incidents of doping has put a question mark on the credibility of the event
2.Acts of terrorism like the one in 1972(Munich) has put a question mark on the safety of the athletes
3.Boycotting by various countries due to political reasons( eg-1980 olympics)

Olympic Games Opportunities

Following are the Opportunities in Olympic Games SWOT Analysis:

1.Include more sports like Cricket to get higher viewership in the Indian sub-continent
2.Higher anti-doping standards to restore the confidence of fans

Olympic Games Threats

The threats in the SWOT Analysis of Olympic Games are as mentioned:

1.Threats from terrorist attacks is likely to increase in the future
2.As more sports become professional in nature, it may be possible that in the future, the biggest superstars skip the Olympic Games

Olympic Games Competition

Below are the top 3 Olympic Games competitors:

1.Asian Games
2.FIFA World Cup
3.Commonwealth Games

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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