Published in Sports Teams and Events category by MBA Skool Team
Olympic Games is one of the leading brands in the sports teams and events sector. Olympic Games SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Olympic Games:
Participation of the world’s top sportsmen in every discipline
Unmatched media coverage
Opportunity for the host country to showcase themselves to the rest of the world
Seen as a celebration of the progress that the human race has made
Provides unknown athletes with the opportunity to showcase their skills to a global audience and become household names
Participation from almost all countries of the world
Co-sponsors include the top brands of the world as it is the most prestigious sporting spectacle
Above are the strengths in the SWOT Analysis of Olympic Games. The strengths of Olympic Games looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Olympic Games Weaknesses
Various incidents of doping has put a question mark on the credibility of the event
Acts of terrorism like the one in 1972(Munich) has put a question mark on the safety of the athletes
Boycotting by various countries due to political reasons( eg-1980 olympics)
These were the weaknesses in the Olympic Games SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Olympic Games Opportunities
Include more sports like Cricket to get higher viewership in the Indian sub-continent
Higher anti-doping standards to restore the confidence of fans
Above we covered the opportunities in Olympic Games SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Olympic Games Threats
Threats from terrorist attacks is likely to increase in the future
As more sports become professional in nature, it may be possible that in the future, the biggest superstars skip the Olympic Games
The threats in the SWOT Analysis of Olympic Games are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The Olympic medal is seen as a pinnacle of glory in every athlete’s career
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