New York Giants SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

New York Giants SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of New York Giants, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

New York Giants is one of the leading brands in the sports teams and events sector. The article below lists the New York Giants SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

New York Giants Strengths

The strengths of New York Giants looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of New York Giants :

1. Hugely Successful NFL franchise with a loyal fan base
2.Has a State of the art training centre
3. Successful promotions and merchandising results in good revenues every year

4. Strong business from merchandising

5. Popular brand across USA with many prominent players

New York Giants Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the New York Giants SWOT Analysis:

1.Does not have a global fan base
2.Limited efforts to go global affects potential of growing

New York Giants Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in New York Giants SWOT Analysis:

1. Tapping global fan bases like India and China, and developing a loyal fan base outside USA
2. Attract and retain the top talent in the NFL which will help them to remain a dominant force in the NFL
3.Take advantage of being based in a city like New York to attract more fans

New York Giants Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of New York Giants are as mentioned:

1. Other top franchises buying their top players
2. Threat from its major rivals like Philadelphia Eagles and New York Jets

Read Similar SWOT analysis

Hence this concludes the New York Giants SWOT analysis.

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About New York Giants

New York Giants Overview
Parent Company

Owner-John Mara


American Football Franchise


Sports Teams and Events

Tagline/ Slogan



Successful NFL franchise with a loyal fan base

New York Giants STP

All followers of American Football

Target Market

American Men in the age group 15-60


Successful NFL franchise with a loyal fan base in New York, one of the biggest cities of the world

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to New York Giants. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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