New York Giants SWOT Analysis, USP & Competitors

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SWOT Analysis of New York Giants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New York Giants

Parent Company

Owner-John Mara

Category

American Football Franchise

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

Successful NFL franchise with a loyal fan base

STP

Segment

All followers of American Football

Target Group

American Men in the age group 15-60

Positioning

Successful NFL franchise with a loyal fan base in New York, one of the biggest cities of the world

SWOT Analysis

Strengths

1. Hugely Successful NFL franchise with a loyal fan base
2.Has a State of the art training centre
3. Successful promotions and merchandising results in good revenues every year

4. Strong business from merchandising

5. Popular brand across USA with many prominent players

Weaknesses

1.Does not have a global fan base
2.Limited efforts to go global affects potential of growing

Opportunities

1. Tapping global fan bases like India and China, and developing a loyal fan base outside USA
2. Attract and retain the top talent in the NFL which will help them to remain a dominant force in the NFL
3.Take advantage of being based in a city like New York to attract more fans

Threats

1. Other top franchises buying their top players
2. Threat from its major rivals like Philadelphia Eagles and New York Jets

Competition

Competitors

1.Philadelphia Eagles
2.New York Jets
3.Dallas Cowboys


The table above concludes the New York Giants SWOT analysis along with its marketing and brand parameters.

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