New York Giants SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of New York Giants analyses the brand by its strengths, weaknesses, opportunities & threats. In New York Giants SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New York Giants to benchmark its business & performance as compared to the competitors. New York Giants is one of the leading brands in the sports teams and events sector.

The article below lists the New York Giants SWOT (Strengths, Weaknesses, Opportunities, Threats), top New York Giants competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About New York Giants

New York Giants Overview
Parent Company

Owner-John Mara

Category

American Football Franchise

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

Successful NFL franchise with a loyal fan base

New York Giants STP
Segmentation

All followers of American Football

Target Market

American Men in the age group 15-60

Positioning

Successful NFL franchise with a loyal fan base in New York, one of the biggest cities of the world

SWOT Analysis of New York Giants

For New York Giants, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the New York Giants SWOT Analysis:

New York Giants Strengths

The strengths of New York Giants looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of New York Giants :

1. Hugely Successful NFL franchise with a loyal fan base
2.Has a State of the art training centre
3. Successful promotions and merchandising results in good revenues every year

4. Strong business from merchandising

5. Popular brand across USA with many prominent players

New York Giants Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the New York Giants SWOT Analysis:

1.Does not have a global fan base
2.Limited efforts to go global affects potential of growing


New York Giants Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in New York Giants SWOT Analysis:

1. Tapping global fan bases like India and China, and developing a loyal fan base outside USA
2. Attract and retain the top talent in the NFL which will help them to remain a dominant force in the NFL
3.Take advantage of being based in a city like New York to attract more fans


New York Giants Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of New York Giants are as mentioned:

1. Other top franchises buying their top players
2. Threat from its major rivals like Philadelphia Eagles and New York Jets

New York Giants Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of New York Giants:

1.Philadelphia Eagles
2.New York Jets
3.Dallas Cowboys


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to New York Giants. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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