New York Giants SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of New York Giants analyses the brand/company with its strengths, weaknesses, opportunities & threats. In New York Giants SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New York Giants to benchmark its business & performance as compared to the competitors and industry. As of 2020, New York Giants is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top New York Giants competitors and includes New York Giants target market, segmentation, positioning & Unique Selling Proposition (USP).

New York Giants SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
New York Giants Brand Analysis
Parent Company

Owner-John Mara

Category

American Football Franchise

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

Successful NFL franchise with a loyal fan base

New York Giants STP
New York Giants Segmentation

All followers of American Football

New York Giants Target Market

American Men in the age group 15-60

New York Giants Positioning

Successful NFL franchise with a loyal fan base in New York, one of the biggest cities of the world

New York Giants SWOT Analysis
New York Giants Strengths

Below are the Strengths in the SWOT Analysis of New York Giants:

1. Hugely Successful NFL franchise with a loyal fan base
2.Has a State of the art training centre
3. Successful promotions and merchandising results in good revenues every year

4. Strong business from merchandising

5. Popular brand across USA with many prominent players

New York Giants Weaknesses

Here are the weaknesses in the New York Giants SWOT Analysis:

1.Does not have a global fan base
2.Limited efforts to go global affects potential of growing

New York Giants Opportunities

Following are the Opportunities in New York Giants SWOT Analysis:

1. Tapping global fan bases like India and China, and developing a loyal fan base outside USA
2. Attract and retain the top talent in the NFL which will help them to remain a dominant force in the NFL
3.Take advantage of being based in a city like New York to attract more fans

New York Giants Threats

The threats in the SWOT Analysis of New York Giants are as mentioned:

1. Other top franchises buying their top players
2. Threat from its major rivals like Philadelphia Eagles and New York Jets

New York Giants Competition
Competitors

Below are the top 3 New York Giants competitors:

1.Philadelphia Eagles
2.New York Jets
3.Dallas Cowboys


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to New York Giants. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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