New York Giants SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 3549

SWOT Analysis of New York Giants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New York Giants

Parent Company

Owner-John Mara


American Football Franchise


Sports and Entertainment

Tagline/ Slogan



Successful NFL franchise with a loyal fan base



All followers of American Football

Target Group

American Men in the age group 15-60


Successful NFL franchise with a loyal fan base in New York, one of the biggest cities of the world

SWOT Analysis


1. Hugely Successful NFL franchise with a loyal fan base
2.Has a State of the art training centre
3. Successful promotions and merchandising results in good revenues every year

4. Strong business from merchandising

5. Popular brand across USA with many prominent players


1.Does not have a global fan base
2.Limited efforts to go global affects potential of growing


1. Tapping global fan bases like India and China, and developing a loyal fan base outside USA
2. Attract and retain the top talent in the NFL which will help them to remain a dominant force in the NFL
3.Take advantage of being based in a city like New York to attract more fans


1. Other top franchises buying their top players
2. Threat from its major rivals like Philadelphia Eagles and New York Jets



1.Philadelphia Eagles
2.New York Jets
3.Dallas Cowboys

The table above concludes the New York Giants SWOT analysis along with its marketing and brand parameters.


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