New York Giants SWOT Analysis
New York Giants SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of New York Giants, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
New York Giants is one of the leading brands in the sports teams and events sector. The article below lists the New York Giants SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
New York Giants Strengths
The strengths of New York Giants looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of New York Giants :
1. Hugely Successful NFL franchise with a loyal fan base
2.Has a State of the art training centre
3. Successful promotions and merchandising results in good revenues every year
4. Strong business from merchandising
5. Popular brand across USA with many prominent players
New York Giants Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the New York Giants SWOT Analysis:
1.Does not have a global fan base
2.Limited efforts to go global affects potential of growing
New York Giants Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in New York Giants SWOT Analysis:
1. Tapping global fan bases like India and China, and developing a loyal fan base outside USA
2. Attract and retain the top talent in the NFL which will help them to remain a dominant force in the NFL
3.Take advantage of being based in a city like New York to attract more fans
New York Giants Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of New York Giants are as mentioned:
1. Other top franchises buying their top players
2. Threat from its major rivals like Philadelphia Eagles and New York Jets
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Hence this concludes the New York Giants SWOT analysis.
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About New York Giants
| New York Giants Overview | |
|---|---|
| Parent Company |
Owner-John Mara |
| Category |
American Football Franchise |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Successful NFL franchise with a loyal fan base |
| New York Giants STP | |
| Segmentation |
All followers of American Football |
| Target Market |
American Men in the age group 15-60 |
| Positioning |
Successful NFL franchise with a loyal fan base in New York, one of the biggest cities of the world |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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