SWOT analysis of New York Giants analyses the brand/company with its strengths, weaknesses, opportunities & threats. In New York Giants SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like New York Giants to benchmark its business & performance as compared to the competitors and industry. As of 2020, New York Giants is one of the leading brands in the sports teams and events sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top New York Giants competitors and includes New York Giants target market, segmentation, positioning & Unique Selling Proposition (USP).
New York Giants Brand Analysis | |
---|---|
Parent Company |
Owner-John Mara |
Category |
American Football Franchise |
Sector | |
Tagline/ Slogan |
- |
USP |
Successful NFL franchise with a loyal fan base |
New York Giants STP | |
New York Giants Segmentation |
All followers of American Football |
New York Giants Target Market |
American Men in the age group 15-60 |
New York Giants Positioning |
Successful NFL franchise with a loyal fan base in New York, one of the biggest cities of the world |
New York Giants SWOT Analysis | |
New York Giants Strengths |
Below are the Strengths in the SWOT Analysis of New York Giants: 1. Hugely Successful NFL franchise with a loyal fan base 4. Strong business from merchandising 5. Popular brand across USA with many prominent players |
New York Giants Weaknesses |
Here are the weaknesses in the New York Giants SWOT Analysis: 1.Does not have a global fan base |
New York Giants Opportunities |
Following are the Opportunities in New York Giants SWOT Analysis: 1. Tapping global fan bases like India and China, and developing a loyal fan base outside USA |
New York Giants Threats |
The threats in the SWOT Analysis of New York Giants are as mentioned: 1. Other top franchises buying their top players |
New York Giants Competition | |
Competitors |
Below are the top 3 New York Giants competitors: 1.Philadelphia Eagles |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to New York Giants. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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