Boston Red Sox SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 3778

SWOT Analysis of Boston Red Sox with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boston Red Sox

Parent Company

Fenway Sports Group


American Professional Baseball Team


Sports and Entertainment

Tagline/ Slogan



A highly successful MLB franchise with a huge fan base



All baseball followers

Target Group

Male in the age group 10-60


Successful franchise with a huge and loyal fan base

SWOT Analysis


1. Huge and loyal fan base, which resulted in every home game since May 2003 being sold out
2. One of the most successful teams in MLB history
3. Winner of the World Series Finals twice in the last 10 years
4. Well Documented rivalry with New York Yankees

5. Strong brand name and a stable financial performance


1.Small capacity of their home stadium as compared to other successful franchises
2.Not having a global fan base
3.Not winning a championship for 86 years until the drought ended in 2004 have led to a loss of fans


1.Tap the global fan base by better merchandising and opening academies
2.Attract top players and keep winning consistently


1.Threat of top players leaving the franchise
2.Threat from its competitors like New York yankees



1.New York Yankees
2.Los Angeles Dodgers
3.Chicago Cubs

The table above concludes the Boston Red Sox SWOT analysis along with its marketing and brand parameters.


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