Boston Red Sox SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Boston Red Sox analyses the brand by its strengths, weaknesses, opportunities & threats. In Boston Red Sox SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boston Red Sox to benchmark its business & performance as compared to the competitors. Boston Red Sox is one of the leading brands in the sports teams and events sector.

The table below lists the Boston Red Sox SWOT (Strengths, Weaknesses, Opportunities, Threats), top Boston Red Sox competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Boston Red Sox SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Boston Red Sox Brand Analysis
Parent Company

Fenway Sports Group


American Professional Baseball Team


Sports Teams and Events

Tagline/ Slogan



A highly successful MLB franchise with a huge fan base

Boston Red Sox STP

All baseball followers

Target Group

Male in the age group 10-60


Successful franchise with a huge and loyal fan base

SWOT Analysis of Boston Red Sox
Boston Red Sox Strengths

Below are the Strengths in the SWOT Analysis of Boston Red Sox:

1. Huge and loyal fan base, which resulted in every home game since May 2003 being sold out
2. One of the most successful teams in MLB history
3. Winner of the World Series Finals twice in the last 10 years
4. Well Documented rivalry with New York Yankees

5. Strong brand name and a stable financial performance

Boston Red Sox Weaknesses

Here are the weaknesses in the Boston Red Sox SWOT Analysis:

1.Small capacity of their home stadium as compared to other successful franchises
2.Not having a global fan base
3.Not winning a championship for 86 years until the drought ended in 2004 have led to a loss of fans

Boston Red Sox Opportunities

Following are the Opportunities in Boston Red Sox SWOT Analysis:

1.Tap the global fan base by better merchandising and opening academies
2.Attract top players and keep winning consistently

Boston Red Sox Threats

The threats in the SWOT Analysis of Boston Red Sox are as mentioned:

1.Threat of top players leaving the franchise
2.Threat from its competitors like New York yankees

Boston Red Sox Competition
Boston Red Sox Competitors

Below are the top 3 competitors of Boston Red Sox:

1.New York Yankees
2.Los Angeles Dodgers
3.Chicago Cubs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boston Red Sox. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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