Boston Red Sox SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Boston Red Sox analyses the brand by its strengths, weaknesses, opportunities & threats. In Boston Red Sox SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boston Red Sox to benchmark its business & performance as compared to the competitors. Boston Red Sox is one of the leading brands in the sports teams and events sector.

The article below lists the Boston Red Sox SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Boston Red Sox SWOT Analysis:

SWOT Analysis of Boston Red Sox

For Boston Red Sox, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Boston Red Sox Strengths

The strengths of Boston Red Sox looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Boston Red Sox :

1. Huge and loyal fan base, which resulted in every home game since May 2003 being sold out
2. One of the most successful teams in MLB history
3. Winner of the World Series Finals twice in the last 10 years
4. Well Documented rivalry with New York Yankees

5. Strong brand name and a stable financial performance

Boston Red Sox Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Boston Red Sox SWOT Analysis:

1.Small capacity of their home stadium as compared to other successful franchises
2.Not having a global fan base
3.Not winning a championship for 86 years until the drought ended in 2004 have led to a loss of fans


Boston Red Sox Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Boston Red Sox SWOT Analysis:

1.Tap the global fan base by better merchandising and opening academies
2.Attract top players and keep winning consistently

Boston Red Sox Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Boston Red Sox are as mentioned:

1.Threat of top players leaving the franchise
2.Threat from its competitors like New York yankees


Boston Red Sox Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Boston Red Sox:

1.New York Yankees
2.Los Angeles Dodgers
3.Chicago Cubs

Hence this concludes the Boston Red Sox SWOT analysis.

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About Boston Red Sox

Boston Red Sox Overview
Parent Company

Fenway Sports Group

Category

American Professional Baseball Team

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

A highly successful MLB franchise with a huge fan base

Boston Red Sox STP
Segmentation

All baseball followers

Target Market

Male in the age group 10-60

Positioning

Successful franchise with a huge and loyal fan base


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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