Chicago Cubs SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Chicago Cubs analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chicago Cubs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chicago Cubs to benchmark its business & performance as compared to the competitors and industry. As of 2020, Chicago Cubs is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chicago Cubs competitors and includes Chicago Cubs target market, segmentation, positioning & Unique Selling Proposition (USP).

Chicago Cubs SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chicago Cubs Brand Analysis
Parent Company

Owner-Joe Ricketts
Category

American Professional Baseball Team
Sector

Sports Teams and Events
Tagline/ Slogan

-
USP

Successful MLB franchise based in Chicago
Chicago Cubs STP
Chicago Cubs Segmentation

All baseball followers
Chicago Cubs Target Market

Male in the age group 10-60
Chicago Cubs Positioning

Successful MLB franchise with a loyal local fan base
Chicago Cubs SWOT Analysis
Chicago Cubs Strengths

Below are the Strengths in the SWOT Analysis of Chicago Cubs:

1. One of the oldest active teams in American sports
2. Loyal fan base across US
3. Relatively successful team in the MLB
4. Good merchandising, Strong brand name and a stable financial performance

5. Has various songs dedicated to them. E.g-Song named “ALL the way” by Pearl Jam frontman Eddie Vedder
Chicago Cubs Weaknesses

Here are the weaknesses in the Chicago Cubs SWOT Analysis:

1.Has not won the world series finals since a long time
2.Termed as “Lovable Losers” because of their inability to win major trophies
3.Does not have a global fan base
Chicago Cubs Opportunities

Following are the Opportunities in Chicago Cubs SWOT Analysis:

1.Reach out to fans in Asia and Europe by better merchandising and opening academies to scout talent
2.Attract top players who can help them end their trophy draught
Chicago Cubs Threats

The threats in the SWOT Analysis of Chicago Cubs are as mentioned:

1.Threat from rival franchises
2.Threat of not being able to retain its better players
Chicago Cubs Competition
Competitors

Below are the top 3 Chicago Cubs competitors:

1.New York yankees
2.Boston Red Sox
3.San Francisco Giants


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chicago Cubs. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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