Published in Sports Teams and Events category by MBA Skool Team
Chicago Cubs is one of the leading brands in the sports teams and events sector. Chicago Cubs SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Chicago Cubs:
Good merchandising, Strong brand name and a stable financial performance
Has various songs dedicated to them. E.g-Song named “ALL the way” by Pearl Jam frontman Eddie Vedder
Above are the strengths in the SWOT Analysis of Chicago Cubs. The strengths of Chicago Cubs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Chicago Cubs Weaknesses
Has not won the world series finals since a long time
Termed as “Lovable Losers” because of their inability to win major trophies
Does not have a global fan base
These were the weaknesses in the Chicago Cubs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Chicago Cubs Opportunities
Reach out to fans in Asia and Europe by better merchandising and opening academies to scout talent
Attract top players who can help them end their trophy draught
Above we covered the opportunities in Chicago Cubs SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Chicago Cubs Threats
Threat from rival franchises
Threat of not being able to retain its better players
The threats in the SWOT Analysis of Chicago Cubs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Successful MLB franchise with a loyal local fan base
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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