SWOT analysis of Chicago Cubs analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chicago Cubs SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Chicago Cubs to benchmark its business & performance as compared to the competitors and industry. As of 2020, Chicago Cubs is one of the leading brands in the sports teams and events sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chicago Cubs competitors and includes Chicago Cubs target market, segmentation, positioning & Unique Selling Proposition (USP).
| Chicago Cubs Brand Analysis | |
|---|---|
| Parent Company |
Owner-Joe Ricketts |
| Category |
American Professional Baseball Team |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Successful MLB franchise based in Chicago |
| Chicago Cubs STP | |
| Chicago Cubs Segmentation |
All baseball followers |
| Chicago Cubs Target Market |
Male in the age group 10-60 |
| Chicago Cubs Positioning |
Successful MLB franchise with a loyal local fan base |
| Chicago Cubs SWOT Analysis | |
| Chicago Cubs Strengths |
Below are the Strengths in the SWOT Analysis of Chicago Cubs: 1. One of the oldest active teams in American sports 5. Has various songs dedicated to them. E.g-Song named “ALL the way” by Pearl Jam frontman Eddie Vedder |
| Chicago Cubs Weaknesses |
Here are the weaknesses in the Chicago Cubs SWOT Analysis: 1.Has not won the world series finals since a long time |
| Chicago Cubs Opportunities |
Following are the Opportunities in Chicago Cubs SWOT Analysis: 1.Reach out to fans in Asia and Europe by better merchandising and opening academies to scout talent |
| Chicago Cubs Threats |
The threats in the SWOT Analysis of Chicago Cubs are as mentioned: 1.Threat from rival franchises |
| Chicago Cubs Competition | |
| Competitors |
Below are the top 3 Chicago Cubs competitors: 1.New York yankees |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chicago Cubs. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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