Chicago Cubs SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 3382

SWOT Analysis of Chicago Cubs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chicago Cubs

Parent Company

Owner-Joe Ricketts


American Professional Baseball Team


Sports and Entertainment

Tagline/ Slogan



Successful MLB franchise based in Chicago



All baseball followers

Target Group

Male in the age group 10-60


Successful MLB franchise with a loyal local fan base

SWOT Analysis


1. One of the oldest active teams in American sports
2. Loyal fan base across US
3. Relatively successful team in the MLB
4. Good merchandising, Strong brand name and a stable financial performance

5. Has various songs dedicated to them. E.g-Song named “ALL the way” by Pearl Jam frontman Eddie Vedder


1.Has not won the world series finals since a long time
2.Termed as “Lovable Losers” because of their inability to win major trophies
3.Does not have a global fan base


1.Reach out to fans in Asia and Europe by better merchandising and opening academies to scout talent
2.Attract top players who can help them end their trophy draught


1.Threat from rival franchises
2.Threat of not being able to retain its better players



1.New York yankees
2.Boston Red Sox
3.San Francisco Giants

The table above concludes the Chicago Cubs SWOT analysis along with its marketing and brand parameters.


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