Chicago Cubs SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Chicago Cubs SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Chicago Cubs, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chicago Cubs to benchmark its business & performance as compared to the competitors, and make strategic improvements. Chicago Cubs is one of the leading brands in the sports teams and events sector.

The article below lists the Chicago Cubs SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Chicago Cubs SWOT Analysis:

SWOT Analysis of Chicago Cubs

For Chicago Cubs, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Chicago Cubs Strengths

The strengths of Chicago Cubs looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Chicago Cubs :

1. One of the oldest active teams in American sports
2. Loyal fan base across US
3. Relatively successful team in the MLB
4. Good merchandising, Strong brand name and a stable financial performance

5. Has various songs dedicated to them. E.g-Song named “ALL the way” by Pearl Jam frontman Eddie Vedder

Chicago Cubs Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Chicago Cubs SWOT Analysis:

1.Has not won the world series finals since a long time
2.Termed as “Lovable Losers” because of their inability to win major trophies
3.Does not have a global fan base

Chicago Cubs Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Chicago Cubs SWOT Analysis:

1.Reach out to fans in Asia and Europe by better merchandising and opening academies to scout talent
2.Attract top players who can help them end their trophy draught

Chicago Cubs Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Chicago Cubs are as mentioned:

1.Threat from rival franchises
2.Threat of not being able to retain its better players

Chicago Cubs Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Chicago Cubs:

1.New York yankees
2.Boston Red Sox
3.San Francisco Giants

Hence this concludes the Chicago Cubs SWOT analysis.

Continue reading more about the brand/company.

About Chicago Cubs

Chicago Cubs Overview
Parent Company

Owner-Joe Ricketts


American Professional Baseball Team


Sports Teams and Events

Tagline/ Slogan



Successful MLB franchise based in Chicago

Chicago Cubs STP

All baseball followers

Target Market

Male in the age group 10-60


Successful MLB franchise with a loyal local fan base

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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