Commonwealth Games SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 3314
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SWOT Analysis of Commonwealth Games with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Commonwealth Games

Parent Company

Commonwealth Games Committee

Category

Multi-discipline sports event

Sector

Sports Teams and Events

Tagline/ Slogan

Humanity-Equality-Destiny

USP

The second most prestigious Multi-sport event after Olympics

Commonwealth Games STP

Segment

All sports fans

Target Group

Male and female in the age group 10-65

Positioning

One of the most prestigious multi-sport events with participation from all commonwealth nations

Commonwealth Games SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Commonwealth Games :

1. Presence of sporting powerhouses like Australia and Great Britain
2. Presence of top stars in various sports
3. Gives a chance to those athletes from lesser known counries to showcase their skills and get noticed
4. Support from the British Royal family

5. Association with top sponsors

6. The event is held globally and has the presence of all big athletes across various events

Weaknesses

1.Controversies related to managing CWG has hurt the brand image
2.Followed only in the Commonwealth games
3.The truly global superstars often give the games the miss

Opportunities

1.Attract the top players to participate
2.Increase the global reach of the games
3.Include new sports to keep the audience engaged

Threats

1.Threat of being overshadowed by Asian Games, Olympics etc
2.Threat of other top athletes not participating because of the already busy sporting calendar.

Commonwealth Games Competition

Competitors

Below are the 3 main Commonwealth Games competitors :

1.Asian Games
2.Pan American Games
3.Olympic Games


The brandguide table above concludes the Commonwealth Games SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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