Commonwealth Games SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Commonwealth Games SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Commonwealth Games, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Commonwealth Games to benchmark its business & performance as compared to the competitors, and make strategic improvements. Commonwealth Games is one of the leading brands in the sports teams and events sector.

The article below lists the Commonwealth Games SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Commonwealth Games SWOT Analysis:

SWOT Analysis of Commonwealth Games

For Commonwealth Games, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Commonwealth Games Strengths

The strengths of Commonwealth Games looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Commonwealth Games :

1. Presence of sporting powerhouses like Australia and Great Britain
2. Presence of top stars in various sports
3. Gives a chance to those athletes from lesser known counries to showcase their skills and get noticed
4. Support from the British Royal family

5. Association with top sponsors

6. The event is held globally and has the presence of all big athletes across various events

Commonwealth Games Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Commonwealth Games SWOT Analysis:

1.Controversies related to managing CWG has hurt the brand image
2.Followed only in the Commonwealth games
3.The truly global superstars often give the games the miss

Commonwealth Games Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Commonwealth Games SWOT Analysis:

1.Attract the top players to participate
2.Increase the global reach of the games
3.Include new sports to keep the audience engaged

Commonwealth Games Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Commonwealth Games are as mentioned:

1.Threat of being overshadowed by Asian Games, Olympics etc
2.Threat of other top athletes not participating because of the already busy sporting calendar.

Commonwealth Games Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Commonwealth Games:

1.Asian Games
2.Pan American Games
3.Olympic Games

Hence this concludes the Commonwealth Games SWOT analysis.

Continue reading more about the brand/company.

About Commonwealth Games

Commonwealth Games Overview
Parent Company

Commonwealth Games Committee


Multi-discipline sports event


Sports Teams and Events

Tagline/ Slogan



The second most prestigious Multi-sport event after Olympics

Commonwealth Games STP

All sports fans

Target Market

Male and female in the age group 10-65


One of the most prestigious multi-sport events with participation from all commonwealth nations

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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