Commonwealth Games SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Commonwealth Games analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Commonwealth Games SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Commonwealth Games to benchmark its business & performance as compared to the competitors and industry. Commonwealth Games is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Commonwealth Games competitors and includes Commonwealth Games target market, segmentation, positioning & Unique Selling Proposition (USP).

Commonwealth Games SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Commonwealth Games Brand Analysis
Parent Company

Commonwealth Games Committee


Multi-discipline sports event


Sports Teams and Events

Tagline/ Slogan



The second most prestigious Multi-sport event after Olympics

Commonwealth Games STP
Commonwealth Games Segmentation

All sports fans

Commonwealth Games Target Market

Male and female in the age group 10-65

Commonwealth Games Positioning

One of the most prestigious multi-sport events with participation from all commonwealth nations

Commonwealth Games SWOT Analysis
Commonwealth Games Strengths

Below are the Strengths in the SWOT Analysis of Commonwealth Games:

1. Presence of sporting powerhouses like Australia and Great Britain
2. Presence of top stars in various sports
3. Gives a chance to those athletes from lesser known counries to showcase their skills and get noticed
4. Support from the British Royal family

5. Association with top sponsors

6. The event is held globally and has the presence of all big athletes across various events

Commonwealth Games Weaknesses

Here are the weaknesses in the Commonwealth Games SWOT Analysis:

1.Controversies related to managing CWG has hurt the brand image
2.Followed only in the Commonwealth games
3.The truly global superstars often give the games the miss

Commonwealth Games Opportunities

Following are the Opportunities in Commonwealth Games SWOT Analysis:

1.Attract the top players to participate
2.Increase the global reach of the games
3.Include new sports to keep the audience engaged

Commonwealth Games Threats

The threats in the SWOT Analysis of Commonwealth Games are as mentioned:

1.Threat of being overshadowed by Asian Games, Olympics etc
2.Threat of other top athletes not participating because of the already busy sporting calendar.

Commonwealth Games Competition

Below are the top 3 Commonwealth Games competitors:

1.Asian Games
2.Pan American Games
3.Olympic Games

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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