Published in Sports Teams and Events category by MBA Skool Team
Commonwealth Games is one of the leading brands in the sports teams and events sector. Commonwealth Games SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Commonwealth Games:
Presence of sporting powerhouses like Australia and Great Britain
Presence of top stars in various sports
Gives a chance to those athletes from lesser known counries to showcase their skills and get noticed
Support from the British Royal family
Association with top sponsors
The event is held globally and has the presence of all big athletes across various events
Above are the strengths in the SWOT Analysis of Commonwealth Games. The strengths of Commonwealth Games looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Commonwealth Games Weaknesses
Controversies related to managing CWG has hurt the brand image
Followed only in the Commonwealth games
The truly global superstars often give the games the miss
These were the weaknesses in the Commonwealth Games SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Commonwealth Games Opportunities
Attract the top players to participate
Increase the global reach of the games
Include new sports to keep the audience engaged
Above we covered the opportunities in Commonwealth Games SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Commonwealth Games Threats
Threat of being overshadowed by Asian Games, Olympics etc
Threat of other top athletes not participating because of the already busy sporting calendar.
The threats in the SWOT Analysis of Commonwealth Games are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The second most prestigious Multi-sport event after Olympics
Commonwealth Games STP
All sports fans
Male and female in the age group 10-65
One of the most prestigious multi-sport events with participation from all commonwealth nations
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