Commonwealth Games SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 3715

SWOT analysis of Commonwealth Games analyses the brand/company with its strengths, weaknesses, opportunities & threats. Commonwealth Games is one of the leading brands in the sports teams and events sector. The table below also lists the top Commonwealth Games competitors and elaborates Commonwealth Games segmentation, targeting, positioning & USP.

Commonwealth Games SWOT, Competitors, Marketing STP & Brand analysis Table
Commonwealth Games Brand Analysis
Parent Company

Commonwealth Games Committee


Multi-discipline sports event


Sports Teams and Events

Tagline/ Slogan



The second most prestigious Multi-sport event after Olympics

Commonwealth Games STP

All sports fans

Target Group

Male and female in the age group 10-65


One of the most prestigious multi-sport events with participation from all commonwealth nations

Commonwealth Games SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Commonwealth Games. Strengths are:

1. Presence of sporting powerhouses like Australia and Great Britain
2. Presence of top stars in various sports
3. Gives a chance to those athletes from lesser known counries to showcase their skills and get noticed
4. Support from the British Royal family

5. Association with top sponsors

6. The event is held globally and has the presence of all big athletes across various events


Here are the weaknesses in the Commonwealth Games SWOT Analysis:

1.Controversies related to managing CWG has hurt the brand image
2.Followed only in the Commonwealth games
3.The truly global superstars often give the games the miss


Following are the Opportunities in Commonwealth Games SWOT Analysis:

1.Attract the top players to participate
2.Increase the global reach of the games
3.Include new sports to keep the audience engaged


The threats in the SWOT Analysis of Commonwealth Games are as mentioned:

1.Threat of being overshadowed by Asian Games, Olympics etc
2.Threat of other top athletes not participating because of the already busy sporting calendar.

Commonwealth Games Competition

Below are the top 3 Commonwealth Games competitors:

1.Asian Games
2.Pan American Games
3.Olympic Games

The brandguide table above concludes the Commonwealth Games SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Commonwealth Games. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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