Commonwealth Games SWOT Analysis
Commonwealth Games is one of the leading brands in the sports teams and events sector. Commonwealth Games SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Commonwealth Games:
Quick Glance:
Commonwealth Games Strengths
- Presence of sporting powerhouses like Australia and Great Britain
- Presence of top stars in various sports
- Gives a chance to those athletes from lesser known counries to showcase their skills and get noticed
- Support from the British Royal family
- Association with top sponsors
- The event is held globally and has the presence of all big athletes across various events
Above are the strengths in the SWOT Analysis of Commonwealth Games. The strengths of Commonwealth Games looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Commonwealth Games Weaknesses
- Controversies related to managing CWG has hurt the brand image
- Followed only in the Commonwealth games
- The truly global superstars often give the games the miss
These were the weaknesses in the Commonwealth Games SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Commonwealth Games Opportunities
- Attract the top players to participate
- Increase the global reach of the games
- Include new sports to keep the audience engaged
Above we covered the opportunities in Commonwealth Games SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Commonwealth Games Threats
- Threat of being overshadowed by Asian Games, Olympics etc
- Threat of other top athletes not participating because of the already busy sporting calendar.
The threats in the SWOT Analysis of Commonwealth Games are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Commonwealth Games SWOT analysis.
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About Commonwealth Games
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Commonwealth Games Overview | |
|---|---|
| Parent Company |
Commonwealth Games Committee |
| Category |
Multi-discipline sports event |
| Sector | |
| Tagline/ Slogan |
Humanity-Equality-Destiny |
| USP |
The second most prestigious Multi-sport event after Olympics |
| Commonwealth Games STP | |
| Segmentation |
All sports fans |
| Target Market |
Male and female in the age group 10-65 |
| Positioning |
One of the most prestigious multi-sport events with participation from all commonwealth nations |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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