FIFA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of FIFA analyses the brand/company with its strengths, weaknesses, opportunities & threats. In FIFA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like FIFA to benchmark its business & performance as compared to the competitors and industry. As of 2020, FIFA is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top FIFA competitors and includes FIFA target market, segmentation, positioning & Unique Selling Proposition (USP).

FIFA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
FIFA Brand Analysis
Parent Company

FIFA (Fédération Internationale de Football Association)

Category

Governing Body-Football

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

Responsible for organizing the biggest sporting spectacle on earth, The Football World Cup

FIFA STP
FIFA Segmentation

All football lovers

FIFA Target Market

Male and female in the age group 10-60

FIFA Positioning

Responsible for the successful organization of the Football World Cup in the past 80 years

FIFA SWOT Analysis
FIFA Strengths

Below are the Strengths in the SWOT Analysis of FIFA:

1. FIFA has 200+ countries as its members
2. Has successfully organized the Football World Cup since 1930
3. Good broadcasting and marketing, making soccer the most popular game in the world
4. Spread the game throughout the world, especially in Africa and Asia

5. Strong brand name of FIFA and a strong financial performance

6. FIFA events like the World Cup are biggest sporting events with the top teams and best players in the world

7. Association with top brands like Adidas, Coca-Cola, Emirates, Hyundai-Kia Motors, Sony, VISA etc

FIFA Weaknesses

Here are the weaknesses in the FIFA SWOT Analysis:

1.Even though the popularity of the game is increasing, it is club football which is becoming more popular than international football
2.Not much importance is given to international friendlies
3.Lower ranked teams do not get an opportunity to play higher ranked teams often
4.Various allegations of corruption in the recent past

FIFA Opportunities

Following are the Opportunities in FIFA SWOT Analysis:

1.FIFA can develop the game even more, especially in India, China and other developing nations
2.Set up academies to facilitate the development of the game
3.Organise more meaningful friendlies in future

FIFA Threats

The threats in the SWOT Analysis of FIFA are as mentioned:

1.Threat of racism is apparent in football which hurts FIFA
2.Threat of corruption because of the huge money involved

FIFA Competition
Competitors

Below are the top 2 FIFA competitors:

1. ICC
2. IOC


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to FIFA. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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