FIFA SWOT Analysis, Competitors & USP

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SWOT Analysis of FIFA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

FIFA (Fédération Internationale de Football Association)


Governing Body-Football


Sports Teams and Events

Tagline/ Slogan



Responsible for organizing the biggest sporting spectacle on earth, The Football World Cup



All football lovers

Target Group

Male and female in the age group 10-60


Responsible for the successful organization of the Football World Cup in the past 80 years

FIFA SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of FIFA :

1. FIFA has 200+ countries as its members
2. Has successfully organized the Football World Cup since 1930
3. Good broadcasting and marketing, making soccer the most popular game in the world
4. Spread the game throughout the world, especially in Africa and Asia

5. Strong brand name of FIFA and a strong financial performance

6. FIFA events like the World Cup are biggest sporting events with the top teams and best players in the world

7. Association with top brands like Adidas, Coca-Cola, Emirates, Hyundai-Kia Motors, Sony, VISA etc


1.Even though the popularity of the game is increasing, it is club football which is becoming more popular than international football
2.Not much importance is given to international friendlies
3.Lower ranked teams do not get an opportunity to play higher ranked teams often
4.Various allegations of corruption in the recent past


1.FIFA can develop the game even more, especially in India, China and other developing nations
2.Set up academies to facilitate the development of the game
3.Organise more meaningful friendlies in future


1.Threat of racism is apparent in football which hurts FIFA
2.Threat of corruption because of the huge money involved

FIFA Competition


Below are the 2 main FIFA competitors :

1. ICC
2. IOC

The brandguide table above concludes the FIFA SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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