FIFA SWOT Analysis
FIFA is one of the leading brands in the sports teams and events sector. FIFA SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of FIFA:
Quick Glance:
FIFA Strengths
- FIFA has 200+ countries as its members
- Has successfully organized the Football World Cup since 1930
- Good broadcasting and marketing, making soccer the most popular game in the world
- Spread the game throughout the world, especially in Africa and Asia
- Strong brand name of FIFA and a strong financial performance
- FIFA events like the World Cup are biggest sporting events with the top teams and best players in the world
- Association with top brands like Adidas, Coca-Cola, Emirates, Hyundai-Kia Motors, Sony, VISA etc
Above are the strengths in the SWOT Analysis of FIFA. The strengths of FIFA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
FIFA Weaknesses
- Even though the popularity of the game is increasing, it is club football which is becoming more popular than international football
- Not much importance is given to international friendlies
- Lower ranked teams do not get an opportunity to play higher ranked teams often
- Various allegations of corruption in the recent past
These were the weaknesses in the FIFA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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FIFA Opportunities
- FIFA can develop the game even more, especially in India, China and other developing nations
- Set up academies to facilitate the development of the game
- Organise more meaningful friendlies in future
Above we covered the opportunities in FIFA SWOT Analysis. The opportunities for any brand can include prospects of future growth.
FIFA Threats
- Threat of racism is apparent in football which hurts FIFA
- Threat of corruption because of the huge money involved
The threats in the SWOT Analysis of FIFA are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the FIFA SWOT analysis.
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About FIFA
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| FIFA Overview | |
|---|---|
| Parent Company |
FIFA (Fédération Internationale de Football Association) |
| Category |
Governing Body-Football |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Responsible for organizing the biggest sporting spectacle on earth, The Football World Cup |
| FIFA STP | |
| Segmentation |
All football lovers |
| Target Market |
Male and female in the age group 10-60 |
| Positioning |
Responsible for the successful organization of the Football World Cup in the past 80 years |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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