SWOT analysis of FIFA analyses the brand/company with its strengths, weaknesses, opportunities & threats. In FIFA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like FIFA to benchmark its business & performance as compared to the competitors and industry. FIFA is one of the leading brands in the sports teams and events sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top FIFA competitors and includes FIFA target market, segmentation, positioning & Unique Selling Proposition (USP).
FIFA Brand Analysis | |
---|---|
Parent Company |
FIFA (Fédération Internationale de Football Association) |
Category |
Governing Body-Football |
Sector | |
Tagline/ Slogan |
- |
USP |
Responsible for organizing the biggest sporting spectacle on earth, The Football World Cup |
FIFA STP | |
FIFA Segmentation |
All football lovers |
FIFA Target Market |
Male and female in the age group 10-60 |
FIFA Positioning |
Responsible for the successful organization of the Football World Cup in the past 80 years |
FIFA SWOT Analysis | |
FIFA Strengths |
Below are the Strengths in the SWOT Analysis of FIFA: 1. FIFA has 200+ countries as its members 5. Strong brand name of FIFA and a strong financial performance 6. FIFA events like the World Cup are biggest sporting events with the top teams and best players in the world 7. Association with top brands like Adidas, Coca-Cola, Emirates, Hyundai-Kia Motors, Sony, VISA etc |
FIFA Weaknesses |
Here are the weaknesses in the FIFA SWOT Analysis: 1.Even though the popularity of the game is increasing, it is club football which is becoming more popular than international football |
FIFA Opportunities |
Following are the Opportunities in FIFA SWOT Analysis: 1.FIFA can develop the game even more, especially in India, China and other developing nations |
FIFA Threats |
The threats in the SWOT Analysis of FIFA are as mentioned: 1.Threat of racism is apparent in football which hurts FIFA |
FIFA Competition | |
Competitors |
Below are the top 2 FIFA competitors: 1. ICC |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to FIFA. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us