Published in Sports Teams and Events category by MBA Skool Team
FIFA is one of the leading brands in the sports teams and events sector. FIFA SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of FIFA:
Has successfully organized the Football World Cup since 1930
Good broadcasting and marketing, making soccer the most popular game in the world
Spread the game throughout the world, especially in Africa and Asia
Strong brand name of FIFA and a strong financial performance
FIFA events like the World Cup are biggest sporting events with the top teams and best players in the world
Association with top brands like Adidas, Coca-Cola, Emirates, Hyundai-Kia Motors, Sony, VISA etc
Above are the strengths in the SWOT Analysis of FIFA. The strengths of FIFA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Even though the popularity of the game is increasing, it is club football which is becoming more popular than international football
Not much importance is given to international friendlies
Lower ranked teams do not get an opportunity to play higher ranked teams often
Various allegations of corruption in the recent past
These were the weaknesses in the FIFA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Responsible for organizing the biggest sporting spectacle on earth, The Football World Cup
All football lovers
Male and female in the age group 10-60
Responsible for the successful organization of the Football World Cup in the past 80 years
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to FIFA. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute