FIFA SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of FIFA analyses the brand by its strengths, weaknesses, opportunities & threats. In FIFA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like FIFA to benchmark its business & performance as compared to the competitors. FIFA is one of the leading brands in the sports teams and events sector.

The article below lists the FIFA SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the FIFA SWOT Analysis:

SWOT Analysis of FIFA

For FIFA, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

FIFA Strengths

The strengths of FIFA looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of FIFA :

1. FIFA has 200+ countries as its members
2. Has successfully organized the Football World Cup since 1930
3. Good broadcasting and marketing, making soccer the most popular game in the world
4. Spread the game throughout the world, especially in Africa and Asia

5. Strong brand name of FIFA and a strong financial performance

6. FIFA events like the World Cup are biggest sporting events with the top teams and best players in the world

7. Association with top brands like Adidas, Coca-Cola, Emirates, Hyundai-Kia Motors, Sony, VISA etc

FIFA Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the FIFA SWOT Analysis:

1.Even though the popularity of the game is increasing, it is club football which is becoming more popular than international football
2.Not much importance is given to international friendlies
3.Lower ranked teams do not get an opportunity to play higher ranked teams often
4.Various allegations of corruption in the recent past


FIFA Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in FIFA SWOT Analysis:

1.FIFA can develop the game even more, especially in India, China and other developing nations
2.Set up academies to facilitate the development of the game
3.Organise more meaningful friendlies in future

FIFA Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of FIFA are as mentioned:

1.Threat of racism is apparent in football which hurts FIFA
2.Threat of corruption because of the huge money involved


FIFA Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of FIFA:

1. ICC
2. IOC

Hence this concludes the FIFA SWOT analysis.

Continue reading more about the brand/company.

About FIFA

FIFA Overview
Parent Company

FIFA (Fédération Internationale de Football Association)

Category

Governing Body-Football

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

Responsible for organizing the biggest sporting spectacle on earth, The Football World Cup

FIFA STP
Segmentation

All football lovers

Target Market

Male and female in the age group 10-60

Positioning

Responsible for the successful organization of the Football World Cup in the past 80 years


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to FIFA. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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