Los Angeles Dodgers SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 4196

SWOT Analysis of Los Angeles Dodgers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Los Angeles Dodgers

Parent Company

Guggenheim Baseball Management


American Professional Baseball Team


Sports Teams and Events

Tagline/ Slogan



Successful baseball franchise with a loyal fan base

Los Angeles Dodgers STP


All baseball followers

Target Group

Male in the age group 10-60


Successful baseball franchise based in Los Angeles

Los Angeles Dodgers SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Los Angeles Dodgers :

1. Highly successful franchise with 6 world series wins
2. Loyal fan base in the US
3. Good merchandising with apparell, sportts equipment etc available
4. Excellent facilities in the home stadium


1.Not having a global fan base
2.Overshadowed by other teams such as New York Yankees in the recent past


1.Tap the global fan base
2.Attract top quality players who can help them win the world series again


1.Threat of being dominated by its rivals in the MLB
2.Threat of top players and fans leaving the club

Los Angeles Dodgers Competition


Below are the 3 main Los Angeles Dodgers competitors :

1.New York yankees
2.San Francisco Giants
3.Boston Red Sox

The brandguide table above concludes the Los Angeles Dodgers SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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