Los Angeles Dodgers SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 3397

SWOT Analysis of Los Angeles Dodgers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Los Angeles Dodgers

Parent Company

Guggenheim Baseball Management


American Professional Baseball Team


Sports and Entertainment

Tagline/ Slogan



Successful baseball franchise with a loyal fan base



All baseball followers

Target Group

Male in the age group 10-60


Successful baseball franchise based in Los Angeles

SWOT Analysis


1. Highly successful franchise with 6 world series wins
2. Loyal fan base in the US
3. Good merchandising with apparell, sportts equipment etc available
4. Excellent facilities in the home stadium


1.Not having a global fan base
2.Overshadowed by other teams such as New York Yankees in the recent past


1.Tap the global fan base
2.Attract top quality players who can help them win the world series again


1.Threat of being dominated by its rivals in the MLB
2.Threat of top players and fans leaving the club



1.New York yankees
2.San Francisco Giants
3.Boston Red Sox

The table above concludes the Los Angeles Dodgers SWOT analysis along with its marketing and brand parameters.


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