Los Angeles Lakers SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Los Angeles Lakers SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Los Angeles Lakers, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Los Angeles Lakers to benchmark its business & performance as compared to the competitors, and make strategic improvements. Los Angeles Lakers is one of the leading brands in the sports teams and events sector.

The article below lists the Los Angeles Lakers SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Los Angeles Lakers SWOT Analysis:

SWOT Analysis of Los Angeles Lakers

For Los Angeles Lakers, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Los Angeles Lakers Strengths

The strengths of Los Angeles Lakers looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Los Angeles Lakers :

1. Presence of global superstars like Kobe Bryant
2. Highly successful franchise with excellent results in the recent past
3. Huge and loyal fan base
4. Excellent merchandising and marketing abilities

5. Has a good global presence also outside US

Los Angeles Lakers Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Los Angeles Lakers SWOT Analysis:

1.In spite of having big names, does not have a huge fan base in Asia
2.Too much dependence on a few key players

Los Angeles Lakers Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Los Angeles Lakers SWOT Analysis:

1.Set up academies in Asia to tap the huge fan base
2.Attract and retain top players to remain a force to reckon with in the years to come

Los Angeles Lakers Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Los Angeles Lakers are as mentioned:

1.Threat of top players leaving the club
2.Threat of being dominated by rivals like Miami Heat

Los Angeles Lakers Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Los Angeles Lakers:

1.Boston Celtics
2.San Antonio Spurs
3.Los Angeles Clippers

Hence this concludes the Los Angeles Lakers SWOT analysis.

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About Los Angeles Lakers

Los Angeles Lakers Overview
Parent Company

Los Angeles Lakers


NBA franchise


Sports Teams and Events

Tagline/ Slogan



One of the most successful NBA franchises with a huge fan base

Los Angeles Lakers STP

All basketball fans

Target Market

Male in the age group 10-60


Highly successful and second most valuable NBA team

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Los Angeles Lakers. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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