SWOT analysis of Los Angeles Lakers analyses the brand by its strengths, weaknesses, opportunities & threats. In Los Angeles Lakers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Los Angeles Lakers to benchmark its business & performance as compared to the competitors. Los Angeles Lakers is one of the leading brands in the sports teams and events sector.
The table below lists the Los Angeles Lakers SWOT (Strengths, Weaknesses, Opportunities, Threats), top Los Angeles Lakers competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Los Angeles Lakers Brand Analysis | |
---|---|
Parent Company |
Los Angeles Lakers |
Category |
NBA franchise |
Sector | |
Tagline/ Slogan |
- |
USP |
One of the most successful NBA franchises with a huge fan base |
Los Angeles Lakers STP | |
Segment |
All basketball fans |
Target Group |
Male in the age group 10-60 |
Positioning |
Highly successful and second most valuable NBA team |
SWOT Analysis of Los Angeles Lakers | |
Los Angeles Lakers Strengths |
Below are the Strengths in the SWOT Analysis of Los Angeles Lakers: 1. Presence of global superstars like Kobe Bryant 5. Has a good global presence also outside US |
Los Angeles Lakers Weaknesses |
Here are the weaknesses in the Los Angeles Lakers SWOT Analysis: 1.In spite of having big names, does not have a huge fan base in Asia |
Los Angeles Lakers Opportunities |
Following are the Opportunities in Los Angeles Lakers SWOT Analysis: 1.Set up academies in Asia to tap the huge fan base |
Los Angeles Lakers Threats |
The threats in the SWOT Analysis of Los Angeles Lakers are as mentioned: 1.Threat of top players leaving the club |
Los Angeles Lakers Competition | |
Los Angeles Lakers Competitors |
Below are the top 3 competitors of Los Angeles Lakers: 1.Boston Celtics |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Los Angeles Lakers. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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