Los Angeles Lakers SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Los Angeles Lakers analyses the brand by its strengths, weaknesses, opportunities & threats. In Los Angeles Lakers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Los Angeles Lakers to benchmark its business & performance as compared to the competitors. Los Angeles Lakers is one of the leading brands in the sports teams and events sector.

The table below lists the Los Angeles Lakers SWOT (Strengths, Weaknesses, Opportunities, Threats), top Los Angeles Lakers competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Los Angeles Lakers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Los Angeles Lakers Brand Analysis
Parent Company

Los Angeles Lakers


NBA franchise


Sports Teams and Events

Tagline/ Slogan



One of the most successful NBA franchises with a huge fan base

Los Angeles Lakers STP

All basketball fans

Target Group

Male in the age group 10-60


Highly successful and second most valuable NBA team

SWOT Analysis of Los Angeles Lakers
Los Angeles Lakers Strengths

Below are the Strengths in the SWOT Analysis of Los Angeles Lakers:

1. Presence of global superstars like Kobe Bryant
2. Highly successful franchise with excellent results in the recent past
3. Huge and loyal fan base
4. Excellent merchandising and marketing abilities

5. Has a good global presence also outside US

Los Angeles Lakers Weaknesses

Here are the weaknesses in the Los Angeles Lakers SWOT Analysis:

1.In spite of having big names, does not have a huge fan base in Asia
2.Too much dependence on a few key players

Los Angeles Lakers Opportunities

Following are the Opportunities in Los Angeles Lakers SWOT Analysis:

1.Set up academies in Asia to tap the huge fan base
2.Attract and retain top players to remain a force to reckon with in the years to come

Los Angeles Lakers Threats

The threats in the SWOT Analysis of Los Angeles Lakers are as mentioned:

1.Threat of top players leaving the club
2.Threat of being dominated by rivals like Miami Heat

Los Angeles Lakers Competition
Los Angeles Lakers Competitors

Below are the top 3 competitors of Los Angeles Lakers:

1.Boston Celtics
2.San Antonio Spurs
3.Los Angeles Clippers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Los Angeles Lakers. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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