Los Angeles Lakers SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 8120
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SWOT Analysis of Los Angeles Lakers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Los Angeles Lakers

Parent Company

Los Angeles Lakers

Category

NBA franchise

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

One of the most successful NBA franchises with a huge fan base

STP

Segment

All basketball fans

Target Group

Male in the age group 10-60

Positioning

Highly successful and second most valuable NBA team

SWOT Analysis

Strengths

1. Presence of global superstars like Kobe Bryant
2. Highly successful franchise with excellent results in the recent past
3. Huge and loyal fan base
4. Excellent merchandising and marketing abilities

5. Has a good global presence also outside US

Weaknesses

1.In spite of having big names, does not have a huge fan base in Asia
2.Too much dependence on a few key players

Opportunities

1.Set up academies in Asia to tap the huge fan base
2.Attract and retain top players to remain a force to reckon with in the years to come

Threats

1.Threat of top players leaving the club
2.Threat of being dominated by rivals like Miami Heat

Competition

Competitors

1.Boston Celtics
2.San Antonio Spurs
3.Los Angeles Clippers


The table above concludes the Los Angeles Lakers SWOT analysis along with its marketing and brand parameters.

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