Los Angeles Lakers SWOT Analysis
Los Angeles Lakers is one of the leading brands in the sports teams and events sector. Los Angeles Lakers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Los Angeles Lakers:
Quick Glance:
Los Angeles Lakers Strengths
- Presence of global superstars like Kobe Bryant
- Highly successful franchise with excellent results in the recent past
- Huge and loyal fan base
- Excellent merchandising and marketing abilities
- Has a good global presence also outside US
Above are the strengths in the SWOT Analysis of Los Angeles Lakers. The strengths of Los Angeles Lakers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Los Angeles Lakers Weaknesses
- In spite of having big names, does not have a huge fan base in Asia
- Too much dependence on a few key players
These were the weaknesses in the Los Angeles Lakers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Los Angeles Lakers Opportunities
- Set up academies in Asia to tap the huge fan base
- Attract and retain top players to remain a force to reckon with in the years to come
Above we covered the opportunities in Los Angeles Lakers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Los Angeles Lakers Threats
- Threat of top players leaving the club
- Threat of being dominated by rivals like Miami Heat
The threats in the SWOT Analysis of Los Angeles Lakers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Los Angeles Lakers SWOT analysis.
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About Los Angeles Lakers
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Los Angeles Lakers Overview | |
|---|---|
| Parent Company |
Los Angeles Lakers |
| Category |
NBA franchise |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the most successful NBA franchises with a huge fan base |
| Los Angeles Lakers STP | |
| Segmentation |
All basketball fans |
| Target Market |
Male in the age group 10-60 |
| Positioning |
Highly successful and second most valuable NBA team |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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