Los Angeles Lakers SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 10510

SWOT analysis of Los Angeles Lakers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Los Angeles Lakers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Los Angeles Lakers to benchmark its business & performance as compared to the competitors and industry. Los Angeles Lakers is one of the leading brands in the sports teams and events sector. The table below also lists the top Los Angeles Lakers competitors and elaborates Los Angeles Lakers market segmentation, target group, positioning & Unique Selling Proposition (USP).

Los Angeles Lakers SWOT, Competitors, Marketing STP & Brand analysis Table
Los Angeles Lakers Brand Analysis
Parent Company

Los Angeles Lakers

Category

NBA franchise

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

One of the most successful NBA franchises with a huge fan base

Los Angeles Lakers STP
Segment

All basketball fans

Target Group

Male in the age group 10-60

Positioning

Highly successful and second most valuable NBA team

Los Angeles Lakers SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Los Angeles Lakers. Strengths are:

1. Presence of global superstars like Kobe Bryant
2. Highly successful franchise with excellent results in the recent past
3. Huge and loyal fan base
4. Excellent merchandising and marketing abilities

5. Has a good global presence also outside US

Weaknesses

Here are the weaknesses in the Los Angeles Lakers SWOT Analysis:

1.In spite of having big names, does not have a huge fan base in Asia
2.Too much dependence on a few key players

Opportunities

Following are the Opportunities in Los Angeles Lakers SWOT Analysis:

1.Set up academies in Asia to tap the huge fan base
2.Attract and retain top players to remain a force to reckon with in the years to come

Threats

The threats in the SWOT Analysis of Los Angeles Lakers are as mentioned:

1.Threat of top players leaving the club
2.Threat of being dominated by rivals like Miami Heat

Los Angeles Lakers Competition
Competitors

Below are the top 3 Los Angeles Lakers competitors:

1.Boston Celtics
2.San Antonio Spurs
3.Los Angeles Clippers

The brandguide table above concludes the Los Angeles Lakers SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Los Angeles Lakers. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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