MLB Major League Baseball SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 15247

SWOT analysis of MLB Major League Baseball analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MLB Major League Baseball SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MLB Major League Baseball to benchmark its business & performance as compared to the competitors and industry. MLB Major League Baseball is one of the leading brands in the sports teams and events sector. The table below also lists the top MLB Major League Baseball competitors and elaborates MLB Major League Baseball market segmentation, target group, positioning & Unique Selling Proposition (USP).

MLB Major League Baseball SWOT, Competitors, Marketing STP & Brand analysis Table
MLB Major League Baseball Brand Analysis
Parent Company

Major League Baseball


Baseball League


Sports Teams and Events

Tagline/ Slogan



One of the major professional sports leagues in USA with some high quality baseball on show

MLB Major League Baseball STP

All baseball enthusiasts in US

Target Group

Male in the age group 10-60


High quality baseball with the top players playing in the league

MLB Major League Baseball SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MLB Major League Baseball. Strengths are:

1. One of the major professional sports leagues in USA
2. Excellent merchandising and marketing
3. Excellent broadcasting
4. Presence of the best players from across the world

5. Loyal and huge fan base

6. Historic rivalries between teams. Eg-New York Yankees and Boston Red Sox

7. Highly competitive league with no single team dominating


Here are the weaknesses in the MLB Major League Baseball SWOT Analysis:

1.Yet to tap into the Asian market, which is a growing economy
2.Various doping related controversies in the recent past
3.The slowing economy in the USA is affecting some teams in the league


Following are the Opportunities in MLB Major League Baseball SWOT Analysis:

1.Better broadcasting in Asia, Europe complemented by better merchandising and marketing will go a long way in tapping the Asian fans
2.Innovations to keep the interest of fans going

3. Tap internation fan base and talent through World Tours


The threats in the SWOT Analysis of MLB Major League Baseball are as mentioned:

1.Threat from the rising popularity of other sports like soccer in USA
2. Threat of increased usage of steroids in the game, which will lead to a loss of credibility for the league

MLB Major League Baseball Competition

Below are the top 3 MLB Major League Baseball competitors:


The brandguide table above concludes the MLB Major League Baseball SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MLB Major League Baseball. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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