MLB Major League Baseball SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

MLB Major League Baseball SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of MLB Major League Baseball, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MLB Major League Baseball to benchmark its business & performance as compared to the competitors, and make strategic improvements. MLB Major League Baseball is one of the leading brands in the sports teams and events sector.

The article below lists the MLB Major League Baseball SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the MLB Major League Baseball SWOT Analysis:

SWOT Analysis of MLB Major League Baseball

For MLB Major League Baseball, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

MLB Major League Baseball Strengths

The strengths of MLB Major League Baseball looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MLB Major League Baseball :

1. One of the major professional sports leagues in USA
2. Excellent merchandising and marketing
3. Excellent broadcasting
4. Presence of the best players from across the world

5. Loyal and huge fan base

6. Historic rivalries between teams. Eg-New York Yankees and Boston Red Sox

7. Highly competitive league with no single team dominating

MLB Major League Baseball Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MLB Major League Baseball SWOT Analysis:

1.Yet to tap into the Asian market, which is a growing economy
2.Various doping related controversies in the recent past
3.The slowing economy in the USA is affecting some teams in the league

MLB Major League Baseball Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MLB Major League Baseball SWOT Analysis:

1.Better broadcasting in Asia, Europe complemented by better merchandising and marketing will go a long way in tapping the Asian fans
2.Innovations to keep the interest of fans going

3. Tap internation fan base and talent through World Tours

MLB Major League Baseball Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MLB Major League Baseball are as mentioned:

1.Threat from the rising popularity of other sports like soccer in USA
2. Threat of increased usage of steroids in the game, which will lead to a loss of credibility for the league

MLB Major League Baseball Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of MLB Major League Baseball:


Hence this concludes the MLB Major League Baseball SWOT analysis.

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About MLB Major League Baseball

MLB Major League Baseball Overview
Parent Company

Major League Baseball


Baseball League


Sports Teams and Events

Tagline/ Slogan



One of the major professional sports leagues in USA with some high quality baseball on show

MLB Major League Baseball STP

All baseball enthusiasts in US

Target Market

Male in the age group 10-60


High quality baseball with the top players playing in the league

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to MLB Major League Baseball. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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