MLB Major League Baseball SWOT Analysis
MLB Major League Baseball is one of the leading brands in the sports teams and events sector. MLB Major League Baseball SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of MLB Major League Baseball:
Quick Glance:
MLB Major League Baseball Strengths
- One of the major professional sports leagues in USA
- Excellent merchandising and marketing
- Excellent broadcasting
- Presence of the best players from across the world
- Loyal and huge fan base
- Historic rivalries between teams. Eg-New York Yankees and Boston Red Sox
- Highly competitive league with no single team dominating
Above are the strengths in the SWOT Analysis of MLB Major League Baseball. The strengths of MLB Major League Baseball looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MLB Major League Baseball Weaknesses
- Yet to tap into the Asian market, which is a growing economy
- Various doping related controversies in the recent past
- The slowing economy in the USA is affecting some teams in the league
These were the weaknesses in the MLB Major League Baseball SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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MLB Major League Baseball Opportunities
- Better broadcasting in Asia, Europe complemented by better merchandising and marketing will go a long way in tapping the Asian fans
- Innovations to keep the interest of fans going
- Tap internation fan base and talent through World Tours
Above we covered the opportunities in MLB Major League Baseball SWOT Analysis. The opportunities for any brand can include prospects of future growth.
MLB Major League Baseball Threats
- Threat from the rising popularity of other sports like soccer in USA
- Threat of increased usage of steroids in the game, which will lead to a loss of credibility for the league
The threats in the SWOT Analysis of MLB Major League Baseball are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the MLB Major League Baseball SWOT analysis.
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About MLB Major League Baseball
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MLB Major League Baseball Overview | |
|---|---|
| Parent Company |
Major League Baseball |
| Category |
Baseball League |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the major professional sports leagues in USA with some high quality baseball on show |
| MLB Major League Baseball STP | |
| Segmentation |
All baseball enthusiasts in US |
| Target Market |
Male in the age group 10-60 |
| Positioning |
High quality baseball with the top players playing in the league |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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