MLB Major League Baseball SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of MLB Major League Baseball analyses the brand by its strengths, weaknesses, opportunities & threats. In MLB Major League Baseball SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like MLB Major League Baseball to benchmark its business & performance as compared to the competitors. MLB Major League Baseball is one of the leading brands in the sports teams and events sector.
The table below lists the MLB Major League Baseball SWOT (Strengths, Weaknesses, Opportunities, Threats), top MLB Major League Baseball competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
One of the major professional sports leagues in USA with some high quality baseball on show
MLB Major League Baseball STP
All baseball enthusiasts in US
Male in the age group 10-60
High quality baseball with the top players playing in the league
SWOT Analysis of MLB Major League Baseball
MLB Major League Baseball Strengths
Below are the Strengths in the SWOT Analysis of MLB Major League Baseball:
1. One of the major professional sports leagues in USA 2. Excellent merchandising and marketing 3. Excellent broadcasting 4. Presence of the best players from across the world
5. Loyal and huge fan base
6. Historic rivalries between teams. Eg-New York Yankees and Boston Red Sox
7. Highly competitive league with no single team dominating
MLB Major League Baseball Weaknesses
Here are the weaknesses in the MLB Major League Baseball SWOT Analysis:
1.Yet to tap into the Asian market, which is a growing economy 2.Various doping related controversies in the recent past 3.The slowing economy in the USA is affecting some teams in the league
MLB Major League Baseball Opportunities
Following are the Opportunities in MLB Major League Baseball SWOT Analysis:
1.Better broadcasting in Asia, Europe complemented by better merchandising and marketing will go a long way in tapping the Asian fans 2.Innovations to keep the interest of fans going
3. Tap internation fan base and talent through World Tours
MLB Major League Baseball Threats
The threats in the SWOT Analysis of MLB Major League Baseball are as mentioned:
1.Threat from the rising popularity of other sports like soccer in USA 2. Threat of increased usage of steroids in the game, which will lead to a loss of credibility for the league
MLB Major League Baseball Competition
MLB Major League Baseball Competitors
Below are the top 3 competitors of MLB Major League Baseball:
1.NHL 2.NBA 3.MLS
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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