MLB Major League Baseball SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Major League Baseball

Baseball League

Sports Teams and Events

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One of the major professional sports leagues in USA with some high quality baseball on show

All baseball enthusiasts in US

Male in the age group 10-60

High quality baseball with the top players playing in the league

Below are the Strengths in the SWOT Analysis of MLB Major League Baseball:

1. One of the major professional sports leagues in USA
2. Excellent merchandising and marketing
3. Excellent broadcasting
4. Presence of the best players from across the world

5. Loyal and huge fan base

6. Historic rivalries between teams. Eg-New York Yankees and Boston Red Sox

7. Highly competitive league with no single team dominating

Here are the weaknesses in the MLB Major League Baseball SWOT Analysis:

1.Yet to tap into the Asian market, which is a growing economy
2.Various doping related controversies in the recent past
3.The slowing economy in the USA is affecting some teams in the league

Following are the Opportunities in MLB Major League Baseball SWOT Analysis:

1.Better broadcasting in Asia, Europe complemented by better merchandising and marketing will go a long way in tapping the Asian fans
2.Innovations to keep the interest of fans going

3. Tap internation fan base and talent through World Tours

The threats in the SWOT Analysis of MLB Major League Baseball are as mentioned:

1.Threat from the rising popularity of other sports like soccer in USA
2. Threat of increased usage of steroids in the game, which will lead to a loss of credibility for the league

Below are the top 3 MLB Major League Baseball competitors:

1.NHL
2.NBA
3.MLS