MLB Major League Baseball SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MLB Major League Baseball analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MLB Major League Baseball SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MLB Major League Baseball to benchmark its business & performance as compared to the competitors and industry. As of 2020, MLB Major League Baseball is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MLB Major League Baseball competitors and includes MLB Major League Baseball target market, segmentation, positioning & Unique Selling Proposition (USP).

MLB Major League Baseball SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MLB Major League Baseball Brand Analysis
Parent Company

Major League Baseball

Category

Baseball League

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

One of the major professional sports leagues in USA with some high quality baseball on show

MLB Major League Baseball STP
MLB Major League Baseball Segmentation

All baseball enthusiasts in US

MLB Major League Baseball Target Market

Male in the age group 10-60

MLB Major League Baseball Positioning

High quality baseball with the top players playing in the league

MLB Major League Baseball SWOT Analysis
MLB Major League Baseball Strengths

Below are the Strengths in the SWOT Analysis of MLB Major League Baseball:

1. One of the major professional sports leagues in USA
2. Excellent merchandising and marketing
3. Excellent broadcasting
4. Presence of the best players from across the world

5. Loyal and huge fan base

6. Historic rivalries between teams. Eg-New York Yankees and Boston Red Sox

7. Highly competitive league with no single team dominating

MLB Major League Baseball Weaknesses

Here are the weaknesses in the MLB Major League Baseball SWOT Analysis:

1.Yet to tap into the Asian market, which is a growing economy
2.Various doping related controversies in the recent past
3.The slowing economy in the USA is affecting some teams in the league

MLB Major League Baseball Opportunities

Following are the Opportunities in MLB Major League Baseball SWOT Analysis:

1.Better broadcasting in Asia, Europe complemented by better merchandising and marketing will go a long way in tapping the Asian fans
2.Innovations to keep the interest of fans going

3. Tap internation fan base and talent through World Tours

MLB Major League Baseball Threats

The threats in the SWOT Analysis of MLB Major League Baseball are as mentioned:

1.Threat from the rising popularity of other sports like soccer in USA
2. Threat of increased usage of steroids in the game, which will lead to a loss of credibility for the league

MLB Major League Baseball Competition
Competitors

Below are the top 3 MLB Major League Baseball competitors:

1.NHL
2.NBA
3.MLS


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MLB Major League Baseball. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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