SingTel Optus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SingTel Optus analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SingTel Optus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SingTel Optus to benchmark its business & performance as compared to the competitors and industry. As of 2020, SingTel Optus is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SingTel Optus competitors and includes SingTel Optus target market, segmentation, positioning & Unique Selling Proposition (USP).

SingTel Optus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SingTel Optus Brand Analysis
Parent Company

Singtel

Category

Mobile, Internet and TV

Sector

Telecom Service Providers

Tagline/ Slogan

Yes Optus; We hear you

USP

Vision and values integral to success

SingTel Optus STP
SingTel Optus Segmentation

Telecommunication services

SingTel Optus Target Market

Residential, Business specifically corporate offices

SingTel Optus Positioning

Trendy and Smart services

SingTel Optus SWOT Analysis
SingTel Optus Strengths

Below are the Strengths in the SWOT Analysis of SingTel Optus:

1. One of the largest telecom companies in Australia
2. Reliable Services and fast local support
3. Growing mobile and internet customer base
4. Availability across a vast region across the country

5. Major investment in Home Telephone

6. Over 8500+ employees in the organization

7. Acquisition of smaller players has strengthened the brand

SingTel Optus Weaknesses

Here are the weaknesses in the SingTel Optus SWOT Analysis:

1. Might lose the first movers advantage
2. Limited regional presence as compared to global competitors

SingTel Optus Opportunities

Following are the Opportunities in SingTel Optus SWOT Analysis:

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

SingTel Optus Threats

The threats in the SWOT Analysis of SingTel Optus are as mentioned:

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions can reduce its market share

SingTel Optus Competition
Competitors

Below are the top 3 SingTel Optus competitors:

1. Macquarie Telecom
2. Telstra
3. Motorola corp


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SingTel Optus. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin