SingTel Optus SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2585

SWOT Analysis of SingTel Optus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SingTel Optus

Parent Company



Mobile, Internet and TV



Tagline/ Slogan

Yes Optus; We hear you


Vision and values integral to success



Telecommunication services

Target Group

Residential, Business specifically corporate offices


Trendy and Smart services

SWOT Analysis


1. One of the largest telecom companies in Australia
2. Reliable Services and fast local support
3. Growing mobile and internet customer base
4. Availability across a vast region across the country

5. Major investment in Home Telephone

6. Over 8500+ employees in the organization

7. Acquisition of smaller players has strengthened the brand


1. Might lose the first movers advantage
2. Limited regional presence as compared to global competitors


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services


1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions can reduce its market share



1. Macquarie Telecom
2. Telstra
3. Motorola corp

The table above concludes the SingTel Optus SWOT analysis along with its marketing and brand parameters.


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