SingTel Optus SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 3578

SWOT Analysis of SingTel Optus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SingTel Optus

Parent Company



Mobile, Internet and TV


Telecom Service Providers

Tagline/ Slogan

Yes Optus; We hear you


Vision and values integral to success

SingTel Optus STP


Telecommunication services

Target Group

Residential, Business specifically corporate offices


Trendy and Smart services

SingTel Optus SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SingTel Optus :

1. One of the largest telecom companies in Australia
2. Reliable Services and fast local support
3. Growing mobile and internet customer base
4. Availability across a vast region across the country

5. Major investment in Home Telephone

6. Over 8500+ employees in the organization

7. Acquisition of smaller players has strengthened the brand


1. Might lose the first movers advantage
2. Limited regional presence as compared to global competitors


1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services


1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions can reduce its market share

SingTel Optus Competition


Below are the 3 main SingTel Optus competitors :

1. Macquarie Telecom
2. Telstra
3. Motorola corp

The brandguide table above concludes the SingTel Optus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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