SingTel Optus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Singtel

Mobile, Internet and TV

Telecom Service Providers

Yes Optus; We hear you

Vision and values integral to success

Telecommunication services

Residential, Business specifically corporate offices

Trendy and Smart services

Below are the Strengths in the SWOT Analysis of SingTel Optus:

1. One of the largest telecom companies in Australia
2. Reliable Services and fast local support
3. Growing mobile and internet customer base
4. Availability across a vast region across the country

5. Major investment in Home Telephone

6. Over 8500+ employees in the organization

7. Acquisition of smaller players has strengthened the brand

Here are the weaknesses in the SingTel Optus SWOT Analysis:

1. Might lose the first movers advantage
2. Limited regional presence as compared to global competitors

Following are the Opportunities in SingTel Optus SWOT Analysis:

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

The threats in the SWOT Analysis of SingTel Optus are as mentioned:

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions can reduce its market share

Below are the top 3 SingTel Optus competitors:

1. Macquarie Telecom
2. Telstra
3. Motorola corp