SingTel Optus SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SingTel Optus analyses the brand by its strengths, weaknesses, opportunities & threats. In SingTel Optus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SingTel Optus to benchmark its business & performance as compared to the competitors. SingTel Optus is one of the leading brands in the telecom service providers sector.

The article below lists the SingTel Optus SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SingTel Optus SWOT Analysis:

SWOT Analysis of SingTel Optus

For SingTel Optus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

SingTel Optus Strengths

The strengths of SingTel Optus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of SingTel Optus :

1. One of the largest telecom companies in Australia
2. Reliable Services and fast local support
3. Growing mobile and internet customer base
4. Availability across a vast region across the country

5. Major investment in Home Telephone

6. Over 8500+ employees in the organization

7. Acquisition of smaller players has strengthened the brand

SingTel Optus Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SingTel Optus SWOT Analysis:

1. Might lose the first movers advantage
2. Limited regional presence as compared to global competitors

SingTel Optus Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SingTel Optus SWOT Analysis:

1. A shift in the industry (Voice over Internet Protocol)
2. Intense competition between cable and wired networks
3. Steady increase in internet usage

4. Capitalizing on 3G and 4G services

SingTel Optus Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SingTel Optus are as mentioned:

1. Competitors are laying fiber optic cable giving direct access to the customers
2. Newer technologies evolving each day
3. Mergers and Acquisitions can reduce its market share

SingTel Optus Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of SingTel Optus:

1. Macquarie Telecom
2. Telstra
3. Motorola corp

Hence this concludes the SingTel Optus SWOT analysis.

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About SingTel Optus

SingTel Optus Overview
Parent Company



Mobile, Internet and TV


Telecom Service Providers

Tagline/ Slogan

Yes Optus; We hear you


Vision and values integral to success

SingTel Optus STP

Telecommunication services

Target Market

Residential, Business specifically corporate offices


Trendy and Smart services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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