SWOT Analysis of SingTel Optus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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SingTel Optus |
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Parent Company |
Singtel |
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Category |
Mobile, Internet and TV |
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Sector |
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Tagline/ Slogan |
Yes Optus; We hear you |
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USP |
Vision and values integral to success |
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SingTel Optus STP |
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Segment |
Telecommunication services |
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Target Group |
Residential, Business specifically corporate offices |
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Positioning |
Trendy and Smart services |
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SingTel Optus SWOT Analysis |
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Strengths |
1. One of the largest telecom companies in Australia 5. Major investment in Home Telephone 6. Over 8500+ employees in the organization 7. Acquisition of smaller players has strengthened the brand |
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Weaknesses |
1. Might lose the first movers advantage |
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Opportunities |
1. A shift in the industry (Voice over Internet Protocol) 4. Capitalizing on 3G and 4G services |
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Threats |
1. Competitors are laying fiber optic cable giving direct access to the customers |
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SingTel Optus Competition |
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Competitors |
1. Macquarie Telecom |
The brandguide table above concludes the SingTel Optus SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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