SWOT analysis of Inmarsat analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Inmarsat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Inmarsat to benchmark its business & performance as compared to the competitors and industry. As of 2020, Inmarsat is one of the leading brands in the telecom service providers sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Inmarsat competitors and includes Inmarsat target market, segmentation, positioning & Unique Selling Proposition (USP).
| Inmarsat Brand Analysis | |
|---|---|
| Parent Company |
Inmarsat plc |
| Category |
Satellite Telecommunications |
| Sector | |
| Tagline/ Slogan |
No matter where your business takes you, you can rely on Inmarsat for all your mission-critical communications |
| USP |
24/7 connectivity even in the remotest locations |
| Inmarsat STP | |
| Inmarsat Segmentation |
Internet and telecommunications services, including hosting, broadband Internet connections, Machine to Machine (M2M), VSAT offerings & VOIP. |
| Inmarsat Target Market |
Governments, airlines, the broadcast media, the oil and gas industry, mining, construction, and humanitarian aid agencies |
| Inmarsat Positioning |
Positioned as an industry leader and pioneer of mobile satellite communications, Inmarsat has been powering global connectivity for more than three decades |
| Inmarsat SWOT Analysis | |
| Inmarsat Strengths |
Below are the Strengths in the SWOT Analysis of Inmarsat: 1. Market leader in mobile satellite services. 3. Mission cri6cal customer needs 4. EBITDA margin is very strong for the company 5. Excellent customer satisfaction 6. Listed in the London Stock Exchange and FTSE 250 Index |
| Inmarsat Weaknesses |
Here are the weaknesses in the Inmarsat SWOT Analysis: 1. With increasing technological advancements, margins have reduced 2. Issues related to interference caused a bad image of the company |
| Inmarsat Opportunities |
Following are the Opportunities in Inmarsat SWOT Analysis: 1.Oppurtunity to enter established markets 2.Strong core business & investment in new growth avenues with a market growth opportunity 3.Future proof existing business 4.Fully-funded planning 5.High barriers to entry for a new player |
| Inmarsat Threats |
The threats in the SWOT Analysis of Inmarsat are as mentioned: 1. Very turbulent market with high competition 3. Obtaining licensing and necessary safety certifications are time consuming |
| Inmarsat Competition | |
| Competitors |
Below are the top 2 Inmarsat competitors: 1.Iridium Satellite LLC 2.Global Star Inc |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Inmarsat. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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