Inmarsat SWOT Analysis

Published in Telecom Service Providers category by MBA Skool Team

Inmarsat is one of the leading brands in the telecom service providers sector. Inmarsat SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Inmarsat:

Inmarsat Strengths

  1. Market leader in mobile satellite services.
  2. Global coverage with a strong fleet of more than 10 satellites
  3. Mission cri6cal customer needs
  4. EBITDA margin is very strong for the company
  5. Excellent customer satisfaction
  6. Listed in the London Stock Exchange and FTSE 250 Index

Above are the strengths in the SWOT Analysis of Inmarsat. The strengths of Inmarsat looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Inmarsat Weaknesses

  1. With increasing technological advancements, margins have reduced
  2. Issues related to interference caused a bad image of the company

These were the weaknesses in the Inmarsat SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Inmarsat Opportunities

  1. Oppurtunity to enter established markets
  2. Strong core business & investment in new growth avenues with a market growth opportunity
  3. Future proof existing business
  4. Fully-funded planning
  5. High barriers to entry for a new player

Above we covered the opportunities in Inmarsat SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Inmarsat Threats

  1. Very turbulent market with high competition
  2. Variance in global economic conditions
  3. Obtaining licensing and necessary safety certifications are time consuming

The threats in the SWOT Analysis of Inmarsat are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Inmarsat SWOT analysis.

Continue reading more about the brand/company.

About Inmarsat

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Inmarsat Overview
Parent Company

Inmarsat plc


Satellite Telecommunications


Telecom Service Providers

Tagline/ Slogan

No matter where your business takes you, you can rely on Inmarsat for all your mission-critical communications


24/7 connectivity even in the remotest locations

Inmarsat STP

Internet and telecommunications services, including hosting, broadband Internet connections, Machine to Machine (M2M), VSAT offerings & VOIP.

Target Market

Governments, airlines, the broadcast media, the oil and gas industry, mining, construction, and humanitarian aid agencies


Positioned as an industry leader and pioneer of mobile satellite communications, Inmarsat has been powering global connectivity for more than three decades

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Inmarsat. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin