Inmarsat SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Inmarsat analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Inmarsat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Inmarsat to benchmark its business & performance as compared to the competitors and industry. As of 2020, Inmarsat is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Inmarsat competitors and includes Inmarsat target market, segmentation, positioning & Unique Selling Proposition (USP).

Inmarsat SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Inmarsat Brand Analysis
Parent Company

Inmarsat plc

Category

Satellite Telecommunications

Sector

Telecom Service Providers

Tagline/ Slogan

No matter where your business takes you, you can rely on Inmarsat for all your mission-critical communications

USP

24/7 connectivity even in the remotest locations

Inmarsat STP
Inmarsat Segmentation

Internet and telecommunications services, including hosting, broadband Internet connections, Machine to Machine (M2M), VSAT offerings & VOIP.

Inmarsat Target Market

Governments, airlines, the broadcast media, the oil and gas industry, mining, construction, and humanitarian aid agencies

Inmarsat Positioning

Positioned as an industry leader and pioneer of mobile satellite communications, Inmarsat has been powering global connectivity for more than three decades

Inmarsat SWOT Analysis
Inmarsat Strengths

Below are the Strengths in the SWOT Analysis of Inmarsat:

1. Market leader in mobile satellite services.
2. Global coverage with a strong fleet of more than 10 satellites

3. Mission cri6cal customer needs

4. EBITDA margin is very strong for the company

5. Excellent customer satisfaction

6. Listed in the London Stock Exchange and FTSE 250 Index

Inmarsat Weaknesses

Here are the weaknesses in the Inmarsat SWOT Analysis:

1. With increasing technological advancements, margins have reduced

2. Issues related to interference caused a bad image of the company

Inmarsat Opportunities

Following are the Opportunities in Inmarsat SWOT Analysis:

1.Oppurtunity to enter established markets

2.Strong core business & investment in new growth avenues with a market growth opportunity

3.Future proof existing business

4.Fully-funded planning

5.High barriers to entry for a new player

Inmarsat Threats

The threats in the SWOT Analysis of Inmarsat are as mentioned:

1. Very turbulent market with high competition
2. Variance in global economic conditions

3. Obtaining licensing and necessary safety certifications are time consuming

Inmarsat Competition
Competitors

Below are the top 2 Inmarsat competitors:

1.Iridium Satellite LLC

2.Global Star Inc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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