Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Inmarsat analyses the brand by its strengths, weaknesses, opportunities & threats. In Inmarsat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Inmarsat to benchmark its business & performance as compared to the competitors. Inmarsat is one of the leading brands in the telecom service providers sector.
The article below lists the Inmarsat SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Inmarsat SWOT Analysis:
For Inmarsat, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Inmarsat looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Inmarsat :
1. Market leader in mobile satellite services. 2. Global coverage with a strong fleet of more than 10 satellites
3. Mission cri6cal customer needs
4. EBITDA margin is very strong for the company
5. Excellent customer satisfaction
6. Listed in the London Stock Exchange and FTSE 250 Index
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Inmarsat SWOT Analysis:
1. With increasing technological advancements, margins have reduced
2. Issues related to interference caused a bad image of the company
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Inmarsat SWOT Analysis:
1.Oppurtunity to enter established markets
2.Strong core business & investment in new growth avenues with a market growth opportunity
3.Future proof existing business
5.High barriers to entry for a new player
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Inmarsat are as mentioned:
1. Very turbulent market with high competition 2. Variance in global economic conditions
3. Obtaining licensing and necessary safety certifications are time consuming
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Inmarsat:
No matter where your business takes you, you can rely on Inmarsat for all your mission-critical communications
24/7 connectivity even in the remotest locations
Internet and telecommunications services, including hosting, broadband Internet connections, Machine to Machine (M2M), VSAT offerings & VOIP.
Governments, airlines, the broadcast media, the oil and gas industry, mining, construction, and humanitarian aid agencies
Positioned as an industry leader and pioneer of mobile satellite communications, Inmarsat has been powering global connectivity for more than three decades
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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