Inmarsat SWOT Analysis
Inmarsat is one of the leading brands in the telecom service providers sector. Inmarsat SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Inmarsat:
Quick Glance:
Inmarsat Strengths
- Market leader in mobile satellite services.
- Global coverage with a strong fleet of more than 10 satellites
- Mission cri6cal customer needs
- EBITDA margin is very strong for the company
- Excellent customer satisfaction
- Listed in the London Stock Exchange and FTSE 250 Index
Above are the strengths in the SWOT Analysis of Inmarsat. The strengths of Inmarsat looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Inmarsat Weaknesses
- With increasing technological advancements, margins have reduced
- Issues related to interference caused a bad image of the company
These were the weaknesses in the Inmarsat SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Inmarsat Opportunities
- Oppurtunity to enter established markets
- Strong core business & investment in new growth avenues with a market growth opportunity
- Future proof existing business
- Fully-funded planning
- High barriers to entry for a new player
Above we covered the opportunities in Inmarsat SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Inmarsat Threats
- Very turbulent market with high competition
- Variance in global economic conditions
- Obtaining licensing and necessary safety certifications are time consuming
The threats in the SWOT Analysis of Inmarsat are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Inmarsat SWOT analysis.
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About Inmarsat
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Inmarsat Overview | |
|---|---|
| Parent Company |
Inmarsat plc |
| Category |
Satellite Telecommunications |
| Sector | |
| Tagline/ Slogan |
No matter where your business takes you, you can rely on Inmarsat for all your mission-critical communications |
| USP |
24/7 connectivity even in the remotest locations |
| Inmarsat STP | |
| Segmentation |
Internet and telecommunications services, including hosting, broadband Internet connections, Machine to Machine (M2M), VSAT offerings & VOIP. |
| Target Market |
Governments, airlines, the broadcast media, the oil and gas industry, mining, construction, and humanitarian aid agencies |
| Positioning |
Positioned as an industry leader and pioneer of mobile satellite communications, Inmarsat has been powering global connectivity for more than three decades |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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