TalkTalk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Carphone Warehouse

Service Provider

Telecom Service Providers

It's good to talk, but it's better to TalkTalk

UK’s safest broadband connection

People looking for safe, latest and value for money Telecommunication services

Businesses and consumers having age group from 25 to 55

One stop solution for all telecommunication needs

Below are the Strengths in the SWOT Analysis of TalkTalk:

1. UK’s largest Next generation network covering almost all homes
2. Fastest growing TV services 
3. Their commitment to making UK a better place by their products and people
4. Continuous efforts to innovate their products

5. It has subsidiaries like Blinkbox, TalkTalk Business, TalkTalk Technology

6. It has specialized in services like TV, broadband, phone, and mobile services.

7. Good advertising and marketing through commercials and sponsorships

Here are the weaknesses in the TalkTalk SWOT Analysis:

1. Huge competition means restricted margins and fight for market share
2. Controversy regarding TalkTalk Ireland closure and resulting in job losses

Following are the Opportunities in TalkTalk SWOT Analysis:

1.Improving Brand image
2.To advertise their products honestly
3.Ensuring the safety of its consumers

The threats in the SWOT Analysis of TalkTalk are as mentioned:

1. People moving onto its competitors due to bad market image
2.Recent run ins with Ofcom could prove loss making in the long run
3.Ambush marketing by its competitors

Below are the top 3 TalkTalk competitors:

1.Virgin Media
2. BT
3. Sky PLC