TalkTalk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of TalkTalk analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TalkTalk SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TalkTalk to benchmark its business & performance as compared to the competitors and industry. As of 2020, TalkTalk is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TalkTalk competitors and includes TalkTalk target market, segmentation, positioning & Unique Selling Proposition (USP).

TalkTalk SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TalkTalk Brand Analysis
Parent Company

Carphone Warehouse


Service Provider


Telecom Service Providers

Tagline/ Slogan

It's good to talk, but it's better to TalkTalk


UK’s safest broadband connection

TalkTalk STP
TalkTalk Segmentation

People looking for safe, latest and value for money Telecommunication services

TalkTalk Target Market

Businesses and consumers having age group from 25 to 55

TalkTalk Positioning

One stop solution for all telecommunication needs

TalkTalk SWOT Analysis
TalkTalk Strengths

Below are the Strengths in the SWOT Analysis of TalkTalk:

1. UK’s largest Next generation network covering almost all homes
2. Fastest growing TV services 
3. Their commitment to making UK a better place by their products and people
4. Continuous efforts to innovate their products

5. It has subsidiaries like Blinkbox, TalkTalk Business, TalkTalk Technology

6. It has specialized in services like TV, broadband, phone, and mobile services.

7. Good advertising and marketing through commercials and sponsorships

TalkTalk Weaknesses

Here are the weaknesses in the TalkTalk SWOT Analysis:

1. Huge competition means restricted margins and fight for market share
2. Controversy regarding TalkTalk Ireland closure and resulting in job losses

TalkTalk Opportunities

Following are the Opportunities in TalkTalk SWOT Analysis:

1.Improving Brand image
2.To advertise their products honestly
3.Ensuring the safety of its consumers

TalkTalk Threats

The threats in the SWOT Analysis of TalkTalk are as mentioned:

1. People moving onto its competitors due to bad market image
2.Recent run ins with Ofcom could prove loss making in the long run
3.Ambush marketing by its competitors

TalkTalk Competition

Below are the top 3 TalkTalk competitors:

1.Virgin Media
2. BT
3. Sky PLC

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TalkTalk. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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