TalkTalk SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 2879

SWOT Analysis of TalkTalk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Carphone Warehouse


Service Provider


Telecom Service Providers

Tagline/ Slogan

It's good to talk, but it's better to TalkTalk


UK’s safest broadband connection

TalkTalk STP


People looking for safe, latest and value for money Telecommunication services

Target Group

Businesses and consumers having age group from 25 to 55


One stop solution for all telecommunication needs

TalkTalk SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TalkTalk :

1. UK’s largest Next generation network covering almost all homes
2. Fastest growing TV services 
3. Their commitment to making UK a better place by their products and people
4. Continuous efforts to innovate their products

5. It has subsidiaries like Blinkbox, TalkTalk Business, TalkTalk Technology

6. It has specialized in services like TV, broadband, phone, and mobile services.

7. Good advertising and marketing through commercials and sponsorships


1. Huge competition means restricted margins and fight for market share
2. Controversy regarding TalkTalk Ireland closure and resulting in job losses


1.Improving Brand image
2.To advertise their products honestly
3.Ensuring the safety of its consumers


1. People moving onto its competitors due to bad market image
2.Recent run ins with Ofcom could prove loss making in the long run
3.Ambush marketing by its competitors

TalkTalk Competition


Below are the 3 main TalkTalk competitors :

1.Virgin Media
2. BT
3. Sky PLC

The brandguide table above concludes the TalkTalk SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to TalkTalk. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: