TalkTalk SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

TalkTalk SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of TalkTalk, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TalkTalk to benchmark its business & performance as compared to the competitors, and make strategic improvements. TalkTalk is one of the leading brands in the telecom service providers sector.

The article below lists the TalkTalk SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TalkTalk SWOT Analysis:

SWOT Analysis of TalkTalk

For TalkTalk, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

TalkTalk Strengths

The strengths of TalkTalk looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TalkTalk :

1. UK’s largest Next generation network covering almost all homes
2. Fastest growing TV services 
3. Their commitment to making UK a better place by their products and people
4. Continuous efforts to innovate their products

5. It has subsidiaries like Blinkbox, TalkTalk Business, TalkTalk Technology

6. It has specialized in services like TV, broadband, phone, and mobile services.

7. Good advertising and marketing through commercials and sponsorships

TalkTalk Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TalkTalk SWOT Analysis:

1. Huge competition means restricted margins and fight for market share
2. Controversy regarding TalkTalk Ireland closure and resulting in job losses

TalkTalk Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TalkTalk SWOT Analysis:

1.Improving Brand image
2.To advertise their products honestly
3.Ensuring the safety of its consumers

TalkTalk Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TalkTalk are as mentioned:

1. People moving onto its competitors due to bad market image
2.Recent run ins with Ofcom could prove loss making in the long run
3.Ambush marketing by its competitors

TalkTalk Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of TalkTalk:

1.Virgin Media
2. BT
3. Sky PLC

Hence this concludes the TalkTalk SWOT analysis.

Continue reading more about the brand/company.

About TalkTalk

TalkTalk Overview
Parent Company

Carphone Warehouse


Service Provider


Telecom Service Providers

Tagline/ Slogan

It's good to talk, but it's better to TalkTalk


UK’s safest broadband connection

TalkTalk STP

People looking for safe, latest and value for money Telecommunication services

Target Market

Businesses and consumers having age group from 25 to 55


One stop solution for all telecommunication needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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