China Telecom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 4275

SWOT Analysis of China Telecom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Telecom

Parent Company

China Telecommunications Corporation Limited


Mobile Service Provider



Tagline/ Slogan

Connecting the World


Largest single Wi-Fi wireless broadband network



Fixed lines, Mobile, Internet Access and Digital Television

Target Group

Users of CDMA and Internet Services and SMEs


Market Leader in Fixed line services and provider of Cloud based SAP services

SWOT Analysis


1. Increasing Returns and good Services Offerings
2. Awards and Recognition
3. China Telecom has the largest single WiFi wireless broadband network with over 30,000 hotspot locations in 250 Chinese cities
4. Strong Subscription base of over 45 million subscribers
5. Largest in fixed line service and top three in mobile communications in China


1.Limited geographic presence since it restricted mostly in China
2.Market share in sector is not growing


1.Increasing demand for 3G technologies
2.Growth of Chinese telecom market
3.Inorganic Growth


1.Intense Competition
2.Rapid Technological Changes
3.Industry Regulation & Licensing



1.China Unicom
2.China Mobile

The table above concludes the China Telecom SWOT analysis along with its marketing and brand parameters.


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