China Telecom SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of China Telecom analyses the brand by its strengths, weaknesses, opportunities & threats. In China Telecom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Telecom to benchmark its business & performance as compared to the competitors. China Telecom is one of the leading brands in the telecom service providers sector.

The article below lists the China Telecom SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the China Telecom SWOT Analysis:

SWOT Analysis of China Telecom

For China Telecom, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

China Telecom Strengths

The strengths of China Telecom looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of China Telecom :

1. Increasing Returns and good Services Offerings
2. Awards and Recognition
3. China Telecom has the largest single WiFi wireless broadband network with over 30,000 hotspot locations in 250 Chinese cities
4. Strong Subscription base of over 45 million subscribers
5. Largest in fixed line service and top three in mobile communications in China

China Telecom Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the China Telecom SWOT Analysis:

1.Limited geographic presence since it restricted mostly in China
2.Market share in sector is not growing


China Telecom Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in China Telecom SWOT Analysis:

1.Increasing demand for 3G technologies
2.Growth of Chinese telecom market
3.Inorganic Growth

China Telecom Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of China Telecom are as mentioned:

1.Intense Competition
2.Rapid Technological Changes
3.Industry Regulation & Licensing


China Telecom Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of China Telecom:

1.China Unicom
2.China Mobile

Hence this concludes the China Telecom SWOT analysis.

Continue reading more about the brand/company.

About China Telecom

China Telecom Overview
Parent Company

China Telecommunications Corporation Limited

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Connecting the World

USP

Largest single Wi-Fi wireless broadband network

China Telecom STP
Segmentation

Fixed lines, Mobile, Internet Access and Digital Television

Target Market

Users of CDMA and Internet Services and SMEs

Positioning

Market Leader in Fixed line services and provider of Cloud based SAP services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to China Telecom. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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