China Telecom SWOT Analysis

Published in Telecom Service Providers category by MBA Skool Team

China Telecom is one of the leading brands in the telecom service providers sector. China Telecom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of China Telecom:

China Telecom Strengths

  1. Increasing Returns and good Services Offerings
  2. Awards and Recognition
  3. China Telecom has the largest single WiFi wireless broadband network with over 30,000 hotspot locations in 250 Chinese cities
  4. Strong Subscription base of over 45 million subscribers
  5. Largest in fixed line service and top three in mobile communications in China

Above are the strengths in the SWOT Analysis of China Telecom. The strengths of China Telecom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

China Telecom Weaknesses

  1. Limited geographic presence since it restricted mostly in China
  2. Market share in sector is not growing

These were the weaknesses in the China Telecom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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China Telecom Opportunities

  1. Increasing demand for 3G technologies
  2. Growth of Chinese telecom market
  3. Inorganic Growth

Above we covered the opportunities in China Telecom SWOT Analysis. The opportunities for any brand can include prospects of future growth.

China Telecom Threats

  1. Intense Competition
  2. Rapid Technological Changes
  3. Industry Regulation & Licensing

The threats in the SWOT Analysis of China Telecom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the China Telecom SWOT analysis.

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About China Telecom

The table below gives the brand overview along with its target market, segmentation, positioning & USP

China Telecom Overview
Parent Company

China Telecommunications Corporation Limited

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Connecting the World

USP

Largest single Wi-Fi wireless broadband network

China Telecom STP
Segmentation

Fixed lines, Mobile, Internet Access and Digital Television

Target Market

Users of CDMA and Internet Services and SMEs

Positioning

Market Leader in Fixed line services and provider of Cloud based SAP services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to China Telecom. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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