China Telecom SWOT Analysis
China Telecom is one of the leading brands in the telecom service providers sector. China Telecom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of China Telecom:
Quick Glance:
China Telecom Strengths
- Increasing Returns and good Services Offerings
- Awards and Recognition
- China Telecom has the largest single WiFi wireless broadband network with over 30,000 hotspot locations in 250 Chinese cities
- Strong Subscription base of over 45 million subscribers
- Largest in fixed line service and top three in mobile communications in China
Above are the strengths in the SWOT Analysis of China Telecom. The strengths of China Telecom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
China Telecom Weaknesses
- Limited geographic presence since it restricted mostly in China
- Market share in sector is not growing
These were the weaknesses in the China Telecom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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China Telecom Opportunities
- Increasing demand for 3G technologies
- Growth of Chinese telecom market
- Inorganic Growth
Above we covered the opportunities in China Telecom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
China Telecom Threats
- Intense Competition
- Rapid Technological Changes
- Industry Regulation & Licensing
The threats in the SWOT Analysis of China Telecom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the China Telecom SWOT analysis.
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About China Telecom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| China Telecom Overview | |
|---|---|
| Parent Company |
China Telecommunications Corporation Limited |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Connecting the World |
| USP |
Largest single Wi-Fi wireless broadband network |
| China Telecom STP | |
| Segmentation |
Fixed lines, Mobile, Internet Access and Digital Television |
| Target Market |
Users of CDMA and Internet Services and SMEs |
| Positioning |
Market Leader in Fixed line services and provider of Cloud based SAP services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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