China Telecom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of China Telecom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In China Telecom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Telecom to benchmark its business & performance as compared to the competitors and industry. As of 2020, China Telecom is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top China Telecom competitors and includes China Telecom target market, segmentation, positioning & Unique Selling Proposition (USP).

China Telecom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
China Telecom Brand Analysis
Parent Company

China Telecommunications Corporation Limited

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Connecting the World

USP

Largest single Wi-Fi wireless broadband network

China Telecom STP
China Telecom Segmentation

Fixed lines, Mobile, Internet Access and Digital Television

China Telecom Target Market

Users of CDMA and Internet Services and SMEs

China Telecom Positioning

Market Leader in Fixed line services and provider of Cloud based SAP services

China Telecom SWOT Analysis
China Telecom Strengths

Below are the Strengths in the SWOT Analysis of China Telecom:

1. Increasing Returns and good Services Offerings
2. Awards and Recognition
3. China Telecom has the largest single WiFi wireless broadband network with over 30,000 hotspot locations in 250 Chinese cities
4. Strong Subscription base of over 45 million subscribers
5. Largest in fixed line service and top three in mobile communications in China

China Telecom Weaknesses

Here are the weaknesses in the China Telecom SWOT Analysis:

1.Limited geographic presence since it restricted mostly in China
2.Market share in sector is not growing

China Telecom Opportunities

Following are the Opportunities in China Telecom SWOT Analysis:

1.Increasing demand for 3G technologies
2.Growth of Chinese telecom market
3.Inorganic Growth

China Telecom Threats

The threats in the SWOT Analysis of China Telecom are as mentioned:

1.Intense Competition
2.Rapid Technological Changes
3.Industry Regulation & Licensing

China Telecom Competition
Competitors

Below are the top 2 China Telecom competitors:

1.China Unicom
2.China Mobile


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to China Telecom. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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