AT&T SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of AT&T analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AT&T SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AT&T to benchmark its business & performance as compared to the competitors and industry. As of 2020, AT&T is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top AT&T competitors and includes AT&T target market, segmentation, positioning & Unique Selling Proposition (USP).

AT&T SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
AT&T Brand Analysis
Parent Company

American Telephone and Telegraph Company


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Rethink Possible; America's Largest 4G Network


AT&T is one of the largest provider of mobile & fixed telephony in US

AT&T Segmentation

All users of mobile phones as well as Enterprises looking for network solutions

AT&T Target Market

Residential, Commercial & Governmental customers internationally

AT&T Positioning

AT&T offers high Speed Wireless Services through 4G and broadband and digital TV services

AT&T SWOT Analysis
AT&T Strengths

Below are the Strengths in the SWOT Analysis of AT&T:

1. AT&T is a renowned Global Brand which has over 250,000 employees globally
2. AT&T is a big telecom service provider and Multiple Products & Services
3. Robust Financials in the telecom segment
4. AT&T is one of the largest provider of mobile telephony and largest fixed telephony provider in the United States
5. Has a reach in over 200 countries with their services with over 100 million customers
6. Acquisition of other telecom companies have strengthened its presence globally

7. AT&T has strong advertising and marketing strategies using TVCs, print media, online etc

8. Sponsorship of various global events give a strong brand exposure

9. AT&T has strong investments and presence through buildings and sports arenas

AT&T Weaknesses

Here are the weaknesses in the AT&T SWOT Analysis:

1. Competitive telecom segment means a limited market share for AT&T
2. Censorship issues & Network security problems were an issue

AT&T Opportunities

Following are the Opportunities in AT&T SWOT Analysis:

1. International Expansion opportunities of AT&T in emerging economies
2. iPhone & iPad deals & ever increasing sales of Apple products can lead to a good partnership
3. Increasing smart phones market & leveraging 4G network capabilities

4. Acquisition of smaller companies can strengthen AT&T's business

AT&T Threats

The threats in the SWOT Analysis of AT&T are as mentioned:

1. Saturation of the US markets & Economic slowdown can affect business of AT&T
2. Government Regulations & legal tussle over IP relay problems
3. Intensified competition & Industry consolidation

AT&T Competition

Below are the top 4 AT&T competitors:

1. Vodafone

2. Verizon Communications

3. Sprint Nextel

4. Deutsche Telekom

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AT&T. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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