AT&T SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 24510

SWOT analysis of AT&T analyses the brand/company with its strengths, weaknesses, opportunities & threats. In AT&T SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like AT&T to benchmark its business & performance as compared to the competitors and industry. AT&T is one of the leading brands in the telecom service providers sector. The table below also lists the top AT&T competitors and elaborates AT&T market segmentation, target group, positioning & Unique Selling Proposition (USP).

AT&T SWOT, Competitors, Marketing STP & Brand analysis Table
AT&T Brand Analysis
Parent Company

American Telephone and Telegraph Company

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Rethink Possible; America's Largest 4G Network

USP

AT&T is one of the largest provider of mobile & fixed telephony in US

AT&T STP
Segment

All users of mobile phones as well as Enterprises looking for network solutions

Target Group

Residential, Commercial & Governmental customers internationally

Positioning

AT&T offers high Speed Wireless Services through 4G and broadband and digital TV services

AT&T SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of AT&T. Strengths are:

1. AT&T is a renowned Global Brand which has over 250,000 employees globally
2. AT&T is a big telecom service provider and Multiple Products & Services
3. Robust Financials in the telecom segment
4. AT&T is one of the largest provider of mobile telephony and largest fixed telephony provider in the United States
5. Has a reach in over 200 countries with their services with over 100 million customers
6. Acquisition of other telecom companies have strengthened its presence globally

7. AT&T has strong advertising and marketing strategies using TVCs, print media, online etc

8. Sponsorship of various global events give a strong brand exposure

9. AT&T has strong investments and presence through buildings and sports arenas

Weaknesses

Here are the weaknesses in the AT&T SWOT Analysis:

1. Competitive telecom segment means a limited market share for AT&T
2. Censorship issues & Network security problems were an issue

Opportunities

Following are the Opportunities in AT&T SWOT Analysis:

1. International Expansion opportunities of AT&T in emerging economies
2. iPhone & iPad deals & ever increasing sales of Apple products can lead to a good partnership
3. Increasing smart phones market & leveraging 4G network capabilities

4. Acquisition of smaller companies can strengthen AT&T's business

Threats

The threats in the SWOT Analysis of AT&T are as mentioned:

1. Saturation of the US markets & Economic slowdown can affect business of AT&T
2. Government Regulations & legal tussle over IP relay problems
3. Intensified competition & Industry consolidation

AT&T Competition
Competitors

Below are the top 4 AT&T competitors:

1. Vodafone

2. Verizon Communications

3. Sprint Nextel

4. Deutsche Telekom

The brandguide table above concludes the AT&T SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to AT&T. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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