Telecom Italia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Società Italiana per l'Esercizio Telefonico p.A.

Mobile Service Provider

Telecom Service Providers

Emotions don’t change, but the way of expressing them does

GSM, EDGE, UMTS and HSDPA network in Italy and Brazil

Infrastructure, platforms and services for mobile and fixed phones, internet, ICT solutions and media content.

Retail customers, wholesale providers, wholesale customers and the office products sectors

Reliability & Competence

Below are the Strengths in the SWOT Analysis of Telecom Italia:

1. Product and Service Development
2. Market Presence and good branding and advertising
3. Expanding Operating Margin
4.Media and Computer peripherals
5. Over 80,000 employees worldwide
6. Over 50 million mobile, broadband and retail customers in Italy

Here are the weaknesses in the Telecom Italia SWOT Analysis:

1. Limited global presence and stiff competition means limited market share
2. High Dependence on Italian market

Following are the Opportunities in Telecom Italia SWOT Analysis:

1. Demand in Broadband Market
2. Growth in Telecommunications Services
3. Strategic Growth Initiatives

The threats in the SWOT Analysis of Telecom Italia are as mentioned:

1. Consolidation of Industry
2. Global Economic Slowdown
3. Rapid Technological Changes

Below are the top 3 Telecom Italia competitors:

1. Vodafone
2. Wind Telecomunicazioni S.p.A
3. Hutchison Whampoa Limited