Telecom Italia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Telecom Italia analyses the brand by its strengths, weaknesses, opportunities & threats. In Telecom Italia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telecom Italia to benchmark its business & performance as compared to the competitors. Telecom Italia is one of the leading brands in the telecom service providers sector.

The table below lists the Telecom Italia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telecom Italia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Telecom Italia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Telecom Italia Brand Analysis
Parent Company

Società Italiana per l'Esercizio Telefonico p.A.


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Emotions don’t change, but the way of expressing them does


GSM, EDGE, UMTS and HSDPA network in Italy and Brazil

Telecom Italia STP

Infrastructure, platforms and services for mobile and fixed phones, internet, ICT solutions and media content.

Target Group

Retail customers, wholesale providers, wholesale customers and the office products sectors


Reliability & Competence

SWOT Analysis of Telecom Italia
Telecom Italia Strengths

Below are the Strengths in the SWOT Analysis of Telecom Italia:

1. Product and Service Development
2. Market Presence and good branding and advertising
3. Expanding Operating Margin
4.Media and Computer peripherals
5. Over 80,000 employees worldwide
6. Over 50 million mobile, broadband and retail customers in Italy

Telecom Italia Weaknesses

Here are the weaknesses in the Telecom Italia SWOT Analysis:

1. Limited global presence and stiff competition means limited market share
2. High Dependence on Italian market

Telecom Italia Opportunities

Following are the Opportunities in Telecom Italia SWOT Analysis:

1. Demand in Broadband Market
2. Growth in Telecommunications Services
3. Strategic Growth Initiatives

Telecom Italia Threats

The threats in the SWOT Analysis of Telecom Italia are as mentioned:

1. Consolidation of Industry
2. Global Economic Slowdown
3. Rapid Technological Changes

Telecom Italia Competition
Telecom Italia Competitors

Below are the top 3 competitors of Telecom Italia:

1. Vodafone
2. Wind Telecomunicazioni S.p.A
3. Hutchison Whampoa Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telecom Italia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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