Telecom Italia SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3054
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SWOT Analysis of Telecom Italia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Telecom Italia

Parent Company

Società Italiana per l'Esercizio Telefonico p.A.

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Emotions don’t change, but the way of expressing them does

USP

GSM, EDGE, UMTS and HSDPA network in Italy and Brazil

Telecom Italia STP

Segment

Infrastructure, platforms and services for mobile and fixed phones, internet, ICT solutions and media content.

Target Group

Retail customers, wholesale providers, wholesale customers and the office products sectors

Positioning

Reliability & Competence

Telecom Italia SWOT Analysis

Strengths

1. Product and Service Development
2. Market Presence and good branding and advertising
3. Expanding Operating Margin
4.Media and Computer peripherals
5. Over 80,000 employees worldwide
6. Over 50 million mobile, broadband and retail customers in Italy

Weaknesses

1. Limited global presence and stiff competition means limited market share
2. High Dependence on Italian market

Opportunities

1. Demand in Broadband Market
2. Growth in Telecommunications Services
3. Strategic Growth Initiatives

Threats

1. Consolidation of Industry
2. Global Economic Slowdown
3. Rapid Technological Changes

Telecom Italia Competition

Competitors

1. Vodafone
2. Wind Telecomunicazioni S.p.A
3. Hutchison Whampoa Limited


The brandguide table above concludes the Telecom Italia SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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