Telecom Italia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Telecom Italia analyses the brand by its strengths, weaknesses, opportunities & threats. In Telecom Italia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telecom Italia to benchmark its business & performance as compared to the competitors. Telecom Italia is one of the leading brands in the telecom service providers sector.

The article below lists the Telecom Italia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telecom Italia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Telecom Italia

Telecom Italia Overview
Parent Company

Società Italiana per l'Esercizio Telefonico p.A.

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Emotions don’t change, but the way of expressing them does

USP

GSM, EDGE, UMTS and HSDPA network in Italy and Brazil

Telecom Italia STP
Segmentation

Infrastructure, platforms and services for mobile and fixed phones, internet, ICT solutions and media content.

Target Market

Retail customers, wholesale providers, wholesale customers and the office products sectors

Positioning

Reliability & Competence

SWOT Analysis of Telecom Italia

For Telecom Italia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Telecom Italia SWOT Analysis:

Telecom Italia Strengths

The strengths of Telecom Italia looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Telecom Italia :

1. Product and Service Development
2. Market Presence and good branding and advertising
3. Expanding Operating Margin
4.Media and Computer peripherals
5. Over 80,000 employees worldwide
6. Over 50 million mobile, broadband and retail customers in Italy

Telecom Italia Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Telecom Italia SWOT Analysis:

1. Limited global presence and stiff competition means limited market share
2. High Dependence on Italian market


Telecom Italia Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Telecom Italia SWOT Analysis:

1. Demand in Broadband Market
2. Growth in Telecommunications Services
3. Strategic Growth Initiatives


Telecom Italia Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Telecom Italia are as mentioned:

1. Consolidation of Industry
2. Global Economic Slowdown
3. Rapid Technological Changes

Telecom Italia Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Telecom Italia:

1. Vodafone
2. Wind Telecomunicazioni S.p.A
3. Hutchison Whampoa Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telecom Italia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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