TeliaSonera SWOT Analysis, Competitors & USP
TeliaSonera SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of TeliaSonera, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like TeliaSonera to benchmark its business & performance as compared to the competitors, and make strategic improvements. TeliaSonera is one of the leading brands in the telecom service providers sector.
The article below lists the TeliaSonera SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TeliaSonera SWOT Analysis:
In this article:
SWOT Analysis of TeliaSonera
For TeliaSonera, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
TeliaSonera Strengths
The strengths of TeliaSonera looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TeliaSonera :
1. Strong Operational Efficiency and over 28000 workforce
2. Emerging Eurasia Business Operations including Russia, Turkey, Spain and 17 other markets
3. Leading Market Position with around 150 million mobile customers
4.Excellent advertising and branding
TeliaSonera Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TeliaSonera SWOT Analysis:
1. Limited presence in Americas and growing economies
2.Multiple Country government legislation impact
TeliaSonera Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TeliaSonera SWOT Analysis:
1. Entry into 4G Commercial Networks
2. Demand for Mobile Broadband
3. Strategic Acquisitions and Divestitures
4. Growth in Telecommunications Services
TeliaSonera Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TeliaSonera are as mentioned:
1. Economic Conditions in Eurozone
2. Industry Regulations
3. High Competition
4. Rapid Technological Changes
TeliaSonera Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of TeliaSonera:
Hence this concludes the TeliaSonera SWOT analysis.
Continue reading more about the brand/company.
About TeliaSonera
| TeliaSonera Overview | |
|---|---|
| Parent Company |
Telia & Sonera and Swedish & Finnish Governments |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Global and local connectivity at our customers’ fingertips |
| USP |
Largest Nordic and Baltic fixed-voice, broadband, and mobile operator by revenue and customer base |
| TeliaSonera STP | |
| Segmentation |
Mobility Services, Broadband Services, Eurasia, and other operations |
| Target Market |
Users of mobile voice and data, mobile content, WLAN Hotspots, mobile over broadband, mobile/PC convergence, Wireless Office, copper, fiber and cable, IPTV, voice over internet, home communications services, IP-VPN/Business internet, leased lines and traditional telephony |
| Positioning |
Europe's largest and fastest-growing wholesale IP backbone and is the 10th-largest global mobile group by consolidated customers |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to TeliaSonera. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
