TeliaSonera SWOT Analysis

Published in Telecom Service Providers category by MBA Skool Team

TeliaSonera is one of the leading brands in the telecom service providers sector. TeliaSonera SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TeliaSonera:

TeliaSonera Strengths

  1. Strong Operational Efficiency and over 28000 workforce
  2. Emerging Eurasia Business Operations including Russia, Turkey, Spain and 17 other markets
  3. Leading Market Position with around 150 million mobile customers
  4. Excellent advertising and branding

Above are the strengths in the SWOT Analysis of TeliaSonera. The strengths of TeliaSonera looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

TeliaSonera Weaknesses

  1. Limited presence in Americas and growing economies
  2. Multiple Country government legislation impact

These were the weaknesses in the TeliaSonera SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

TeliaSonera Opportunities

  1. Entry into 4G Commercial Networks
  2. Demand for Mobile Broadband
  3. Strategic Acquisitions and Divestitures
  4. Growth in Telecommunications Services

Above we covered the opportunities in TeliaSonera SWOT Analysis. The opportunities for any brand can include prospects of future growth.

TeliaSonera Threats

  1. Economic Conditions in Eurozone
  2. Industry Regulations
  3. High Competition
  4. Rapid Technological Changes

The threats in the SWOT Analysis of TeliaSonera are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the TeliaSonera SWOT analysis.

Continue reading more about the brand/company.

About TeliaSonera

The table below gives the brand overview along with its target market, segmentation, positioning & USP

TeliaSonera Overview
Parent Company

Telia & Sonera and Swedish & Finnish Governments


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Global and local connectivity at our customers’ fingertips


Largest Nordic and Baltic fixed-voice, broadband, and mobile operator by revenue and customer base

TeliaSonera STP

Mobility Services, Broadband Services, Eurasia, and other operations

Target Market

Users of mobile voice and data, mobile content, WLAN Hotspots, mobile over broadband, mobile/PC convergence, Wireless Office, copper, fiber and cable, IPTV, voice over internet, home communications services, IP-VPN/Business internet, leased lines and traditional telephony


Europe's largest and fastest-growing wholesale IP backbone  and is the 10th-largest global mobile group by consolidated customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to TeliaSonera. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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