TeliaSonera SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of TeliaSonera analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TeliaSonera SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TeliaSonera to benchmark its business & performance as compared to the competitors and industry. As of 2020, TeliaSonera is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TeliaSonera competitors and includes TeliaSonera target market, segmentation, positioning & Unique Selling Proposition (USP).

TeliaSonera SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TeliaSonera Brand Analysis
Parent Company

Telia & Sonera and Swedish & Finnish Governments


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Global and local connectivity at our customers’ fingertips


Largest Nordic and Baltic fixed-voice, broadband, and mobile operator by revenue and customer base

TeliaSonera STP
TeliaSonera Segmentation

Mobility Services, Broadband Services, Eurasia, and other operations

TeliaSonera Target Market

Users of mobile voice and data, mobile content, WLAN Hotspots, mobile over broadband, mobile/PC convergence, Wireless Office, copper, fiber and cable, IPTV, voice over internet, home communications services, IP-VPN/Business internet, leased lines and traditional telephony

TeliaSonera Positioning

Europe's largest and fastest-growing wholesale IP backbone  and is the 10th-largest global mobile group by consolidated customers

TeliaSonera SWOT Analysis
TeliaSonera Strengths

Below are the Strengths in the SWOT Analysis of TeliaSonera:

1. Strong Operational Efficiency and over 28000 workforce
2. Emerging Eurasia Business Operations including Russia, Turkey, Spain and 17 other markets
3. Leading Market Position with around 150 million mobile customers

4.Excellent advertising and branding

TeliaSonera Weaknesses

Here are the weaknesses in the TeliaSonera SWOT Analysis:

1. Limited presence in Americas and growing economies
2.Multiple Country government legislation impact

TeliaSonera Opportunities

Following are the Opportunities in TeliaSonera SWOT Analysis:

1. Entry into 4G Commercial Networks
2. Demand for Mobile Broadband
3. Strategic Acquisitions and Divestitures

4. Growth in Telecommunications Services

TeliaSonera Threats

The threats in the SWOT Analysis of TeliaSonera are as mentioned:

1. Economic Conditions in Eurozone
2. Industry Regulations
3. High Competition

4. Rapid Technological Changes

TeliaSonera Competition

Below are the top 3 TeliaSonera competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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