TeliaSonera SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

TeliaSonera SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of TeliaSonera, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TeliaSonera to benchmark its business & performance as compared to the competitors, and make strategic improvements. TeliaSonera is one of the leading brands in the telecom service providers sector.

The article below lists the TeliaSonera SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TeliaSonera SWOT Analysis:

SWOT Analysis of TeliaSonera

For TeliaSonera, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

TeliaSonera Strengths

The strengths of TeliaSonera looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TeliaSonera :

1. Strong Operational Efficiency and over 28000 workforce
2. Emerging Eurasia Business Operations including Russia, Turkey, Spain and 17 other markets
3. Leading Market Position with around 150 million mobile customers

4.Excellent advertising and branding

TeliaSonera Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TeliaSonera SWOT Analysis:

1. Limited presence in Americas and growing economies
2.Multiple Country government legislation impact

TeliaSonera Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TeliaSonera SWOT Analysis:

1. Entry into 4G Commercial Networks
2. Demand for Mobile Broadband
3. Strategic Acquisitions and Divestitures

4. Growth in Telecommunications Services

TeliaSonera Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TeliaSonera are as mentioned:

1. Economic Conditions in Eurozone
2. Industry Regulations
3. High Competition

4. Rapid Technological Changes

TeliaSonera Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of TeliaSonera:


Hence this concludes the TeliaSonera SWOT analysis.

Continue reading more about the brand/company.

About TeliaSonera

TeliaSonera Overview
Parent Company

Telia & Sonera and Swedish & Finnish Governments


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Global and local connectivity at our customers’ fingertips


Largest Nordic and Baltic fixed-voice, broadband, and mobile operator by revenue and customer base

TeliaSonera STP

Mobility Services, Broadband Services, Eurasia, and other operations

Target Market

Users of mobile voice and data, mobile content, WLAN Hotspots, mobile over broadband, mobile/PC convergence, Wireless Office, copper, fiber and cable, IPTV, voice over internet, home communications services, IP-VPN/Business internet, leased lines and traditional telephony


Europe's largest and fastest-growing wholesale IP backbone  and is the 10th-largest global mobile group by consolidated customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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