TeliaSonera SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 5116

SWOT analysis of TeliaSonera analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TeliaSonera SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TeliaSonera to benchmark its business & performance as compared to the competitors and industry. TeliaSonera is one of the leading brands in the telecom service providers sector. The table below also lists the top TeliaSonera competitors and elaborates TeliaSonera market segmentation, target group, positioning & Unique Selling Proposition (USP).

TeliaSonera SWOT, Competitors, Marketing STP & Brand analysis Table
TeliaSonera Brand Analysis
Parent Company

Telia & Sonera and Swedish & Finnish Governments


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Global and local connectivity at our customers’ fingertips


Largest Nordic and Baltic fixed-voice, broadband, and mobile operator by revenue and customer base

TeliaSonera STP

Mobility Services, Broadband Services, Eurasia, and other operations

Target Group

Users of mobile voice and data, mobile content, WLAN Hotspots, mobile over broadband, mobile/PC convergence, Wireless Office, copper, fiber and cable, IPTV, voice over internet, home communications services, IP-VPN/Business internet, leased lines and traditional telephony


Europe's largest and fastest-growing wholesale IP backbone  and is the 10th-largest global mobile group by consolidated customers

TeliaSonera SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TeliaSonera. Strengths are:

1. Strong Operational Efficiency and over 28000 workforce
2. Emerging Eurasia Business Operations including Russia, Turkey, Spain and 17 other markets
3. Leading Market Position with around 150 million mobile customers

4.Excellent advertising and branding


Here are the weaknesses in the TeliaSonera SWOT Analysis:

1. Limited presence in Americas and growing economies
2.Multiple Country government legislation impact


Following are the Opportunities in TeliaSonera SWOT Analysis:

1. Entry into 4G Commercial Networks
2. Demand for Mobile Broadband
3. Strategic Acquisitions and Divestitures

4. Growth in Telecommunications Services


The threats in the SWOT Analysis of TeliaSonera are as mentioned:

1. Economic Conditions in Eurozone
2. Industry Regulations
3. High Competition

4. Rapid Technological Changes

TeliaSonera Competition

Below are the top 3 TeliaSonera competitors:


The brandguide table above concludes the TeliaSonera SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TeliaSonera. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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