Telstra SWOT Analysis, Competitors & USP
SWOT analysis of Telstra analyses the brand by its strengths, weaknesses, opportunities & threats. In Telstra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Telstra to benchmark its business & performance as compared to the competitors. Telstra is one of the leading brands in the telecom service providers sector.
The table below lists the Telstra SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telstra competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Telstra Brand Analysis | |
|---|---|
| Parent Company |
Australian and Overseas Telecommunications Corporation |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
It’s how we connect |
| USP |
Largest Provider of telecommunication services in Australia |
| Telstra STP | |
| Segment |
mobile telecommunications services, broadband access and content, data and Internet services, management of IT or telecommunications services of business customers, advertising, search and information services, cable distribution services for FOXTEL's & cable subscription television services |
| Target Group |
Services to most homes and businesses in Australia & wholesale services to other carriers, advertising and carriage service providers and ISPs |
| Positioning |
Improved Customer Service & Online “Crowd Support” initiatives |
| SWOT Analysis of Telstra | |
| Telstra Strengths |
Below are the Strengths in the SWOT Analysis of Telstra: 1. Telstra is Australia's leading telecommunications and information services company and Expanding Operating Margin |
| Telstra Weaknesses |
Here are the weaknesses in the Telstra SWOT Analysis: 1. Limited Liquidity Position |
| Telstra Opportunities |
Following are the Opportunities in Telstra SWOT Analysis: 1. Strategic Growth Initiatives 4. 4G Mobile Broadband Network Launch |
| Telstra Threats |
The threats in the SWOT Analysis of Telstra are as mentioned: 1. Rapid Technological Changes |
| Telstra Competition | |
| Telstra Competitors |
Below are the top 3 competitors of Telstra: 1.Optus |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telstra. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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