Telstra SWOT Analysis
Telstra is one of the leading brands in the telecom service providers sector. Telstra SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Telstra:
Quick Glance:
Telstra Strengths
- Telstra is Australia's leading telecommunications and information services company and Expanding Operating Margin
- Wide Range of Service Portfolio
- Strong Customer Service Base
- Active sponsorship in major sporting events
- Over 35,000 employees serving customers from 230 countries and territories indirectly
Above are the strengths in the SWOT Analysis of Telstra. The strengths of Telstra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Telstra Weaknesses
- Limited Liquidity Position
- Extremely tough market segment means limited market share
These were the weaknesses in the Telstra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Telstra Opportunities
- Strategic Growth Initiatives
- Increasing Demand for Telecom Services
- Growing IT Services Market
- Mobile Broadband Network Launch
Above we covered the opportunities in Telstra SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Telstra Threats
- Rapid Technological Changes
- Stringent Regulations
- Increasing Competition
The threats in the SWOT Analysis of Telstra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Telstra SWOT analysis.
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About Telstra
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Telstra Overview | |
|---|---|
| Parent Company |
Australian and Overseas Telecommunications Corporation |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
It’s how we connect |
| USP |
Largest Provider of telecommunication services in Australia |
| Telstra STP | |
| Segmentation |
mobile telecommunications services, broadband access and content, data and Internet services, management of IT or telecommunications services of business customers, advertising, search and information services, cable distribution services for FOXTEL's & cable subscription television services |
| Target Market |
Services to most homes and businesses in Australia & wholesale services to other carriers, advertising and carriage service providers and ISPs |
| Positioning |
Improved Customer Service & Online “Crowd Support” initiatives |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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