Telstra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Telstra analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Telstra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telstra to benchmark its business & performance as compared to the competitors and industry. As of 2020, Telstra is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telstra competitors and includes Telstra target market, segmentation, positioning & Unique Selling Proposition (USP).

Telstra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Telstra Brand Analysis
Parent Company

Australian and Overseas Telecommunications Corporation

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

It’s how we connect

USP

Largest Provider of telecommunication services in Australia

Telstra STP
Telstra Segmentation

mobile telecommunications services, broadband access and

content, data and Internet services, management of IT or telecommunications services of business customers, advertising, search and information services, cable distribution services for FOXTEL's & cable subscription television services

Telstra Target Market

Services to most homes and businesses in Australia & wholesale services to other carriers, advertising and carriage service providers and ISPs

Telstra Positioning

Improved Customer Service & Online “Crowd Support” initiatives

Telstra SWOT Analysis
Telstra Strengths

Below are the Strengths in the SWOT Analysis of Telstra:

1. Telstra is Australia's leading telecommunications and information services company and  Expanding Operating Margin
2. Wide Range of Service Portfolio
3. Strong Customer Service Base
4. Active sponsorship in major sporting events
5. Over 35,000 employees serving customers from 230 countries and territories indirectly

Telstra Weaknesses

Here are the weaknesses in the Telstra SWOT Analysis:

1. Limited Liquidity Position
2. Extremely tough market segment means limited market share

Telstra Opportunities

Following are the Opportunities in Telstra SWOT Analysis:

1. Strategic Growth Initiatives
2. Increasing Demand for Telecom Services
3. Growing IT Services Market

4. 4G Mobile Broadband Network Launch

Telstra Threats

The threats in the SWOT Analysis of Telstra are as mentioned:

1. Rapid Technological Changes
2. Stringent Regulations
3. Increasing Competition

Telstra Competition
Competitors

Below are the top 3 Telstra competitors:

1.Optus
2.Vodafone
3.Virgin Mobile


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telstra. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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