Telstra SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Telstra analyses the brand by its strengths, weaknesses, opportunities & threats. In Telstra SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telstra to benchmark its business & performance as compared to the competitors. Telstra is one of the leading brands in the telecom service providers sector.

The table below lists the Telstra SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telstra competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Telstra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Telstra Brand Analysis
Parent Company

Australian and Overseas Telecommunications Corporation


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

It’s how we connect


Largest Provider of telecommunication services in Australia

Telstra STP

mobile telecommunications services, broadband access and

content, data and Internet services, management of IT or telecommunications services of business customers, advertising, search and information services, cable distribution services for FOXTEL's & cable subscription television services

Target Group

Services to most homes and businesses in Australia & wholesale services to other carriers, advertising and carriage service providers and ISPs


Improved Customer Service & Online “Crowd Support” initiatives

SWOT Analysis of Telstra
Telstra Strengths

Below are the Strengths in the SWOT Analysis of Telstra:

1. Telstra is Australia's leading telecommunications and information services company and  Expanding Operating Margin
2. Wide Range of Service Portfolio
3. Strong Customer Service Base
4. Active sponsorship in major sporting events
5. Over 35,000 employees serving customers from 230 countries and territories indirectly

Telstra Weaknesses

Here are the weaknesses in the Telstra SWOT Analysis:

1. Limited Liquidity Position
2. Extremely tough market segment means limited market share

Telstra Opportunities

Following are the Opportunities in Telstra SWOT Analysis:

1. Strategic Growth Initiatives
2. Increasing Demand for Telecom Services
3. Growing IT Services Market

4. 4G Mobile Broadband Network Launch

Telstra Threats

The threats in the SWOT Analysis of Telstra are as mentioned:

1. Rapid Technological Changes
2. Stringent Regulations
3. Increasing Competition

Telstra Competition
Telstra Competitors

Below are the top 3 competitors of Telstra:

3.Virgin Mobile

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telstra. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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