Telstra SWOT Analysis
Here is a detailed SWOT analysis of Telstra covering strengths, weaknesses, opportunities and threats.
Telstra Strengths
- Telstra is Australia's leading telecommunications and information services company and Expanding Operating Margin
- Wide Range of Service Portfolio
- Strong Customer Service Base
- Active sponsorship in major sporting events
- Over 35,000 employees serving customers from 230 countries and territories indirectly
Above are the strengths in the SWOT Analysis of Telstra. The strengths of Telstra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Telstra Weaknesses
- Limited Liquidity Position
- Extremely tough market segment means limited market share
These were the weaknesses in the Telstra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Telstra Opportunities
- Strategic Growth Initiatives
- Increasing Demand for Telecom Services
- Growing IT Services Market
- Mobile Broadband Network Launch
Above we covered the opportunities in Telstra SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Telstra
Telstra Threats
- Rapid Technological Changes
- Stringent Regulations
- Increasing Competition
The threats in the SWOT Analysis of Telstra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Telstra SWOT analysis.
Read Similar SWOT analysis
About Telstra
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Telstra Overview | |
|---|---|
| Parent Company |
Australian and Overseas Telecommunications Corporation |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
It’s how we connect |
| USP |
Largest Provider of telecommunication services in Australia |
| Telstra STP | |
| Segmentation |
mobile telecommunications services, broadband access and content, data and Internet services, management of IT or telecommunications services of business customers, advertising, search and information services, cable distribution services for FOXTEL's & cable subscription television services |
| Target Market |
Services to most homes and businesses in Australia & wholesale services to other carriers, advertising and carriage service providers and ISPs |
| Positioning |
Improved Customer Service & Online “Crowd Support” initiatives |
Browse marketing analysis of more brands and companies similar to Telstra. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
