Telstra SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Telstra SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Telstra, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telstra to benchmark its business & performance as compared to the competitors, and make strategic improvements. Telstra is one of the leading brands in the telecom service providers sector.

The article below lists the Telstra SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Telstra SWOT Analysis:

SWOT Analysis of Telstra

For Telstra, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Telstra Strengths

The strengths of Telstra looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Telstra :

1. Telstra is Australia's leading telecommunications and information services company and  Expanding Operating Margin
2. Wide Range of Service Portfolio
3. Strong Customer Service Base
4. Active sponsorship in major sporting events
5. Over 35,000 employees serving customers from 230 countries and territories indirectly

Telstra Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Telstra SWOT Analysis:

1. Limited Liquidity Position
2. Extremely tough market segment means limited market share

Telstra Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Telstra SWOT Analysis:

1. Strategic Growth Initiatives
2. Increasing Demand for Telecom Services
3. Growing IT Services Market

4. 4G Mobile Broadband Network Launch

Telstra Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Telstra are as mentioned:

1. Rapid Technological Changes
2. Stringent Regulations
3. Increasing Competition

Telstra Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Telstra:

3.Virgin Mobile

Hence this concludes the Telstra SWOT analysis.

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About Telstra

Telstra Overview
Parent Company

Australian and Overseas Telecommunications Corporation


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

It’s how we connect


Largest Provider of telecommunication services in Australia

Telstra STP

mobile telecommunications services, broadband access and

content, data and Internet services, management of IT or telecommunications services of business customers, advertising, search and information services, cable distribution services for FOXTEL's & cable subscription television services

Target Market

Services to most homes and businesses in Australia & wholesale services to other carriers, advertising and carriage service providers and ISPs


Improved Customer Service & Online “Crowd Support” initiatives

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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