Telstra SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Australian and Overseas Telecommunications Corporation

Mobile Service Provider

Telecom Service Providers

It’s how we connect

Largest Provider of telecommunication services in Australia

mobile telecommunications services, broadband access and

content, data and Internet services, management of IT or telecommunications services of business customers, advertising, search and information services, cable distribution services for FOXTEL's & cable subscription television services

Services to most homes and businesses in Australia & wholesale services to other carriers, advertising and carriage service providers and ISPs

Improved Customer Service & Online “Crowd Support” initiatives

Below are the Strengths in the SWOT Analysis of Telstra:

1. Telstra is Australia's leading telecommunications and information services company and  Expanding Operating Margin
2. Wide Range of Service Portfolio
3. Strong Customer Service Base
4. Active sponsorship in major sporting events
5. Over 35,000 employees serving customers from 230 countries and territories indirectly

Here are the weaknesses in the Telstra SWOT Analysis:

1. Limited Liquidity Position
2. Extremely tough market segment means limited market share

Following are the Opportunities in Telstra SWOT Analysis:

1. Strategic Growth Initiatives
2. Increasing Demand for Telecom Services
3. Growing IT Services Market

4. 4G Mobile Broadband Network Launch

The threats in the SWOT Analysis of Telstra are as mentioned:

1. Rapid Technological Changes
2. Stringent Regulations
3. Increasing Competition

Below are the top 3 Telstra competitors:

1.Optus
2.Vodafone
3.Virgin Mobile