Swisscom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Swisscom analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Swisscom SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Swisscom to benchmark its business & performance as compared to the competitors and industry. As of 2020, Swisscom is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Swisscom competitors and includes Swisscom target market, segmentation, positioning & Unique Selling Proposition (USP).

Swisscom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Swisscom Brand Analysis
Parent Company

Swiss Confederation -PTT(Post, Telegraph, Telephone)


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

We open up new possibilities; Everything for your mobile phone.


Switzerland's leading telecom provider

Swisscom STP
Swisscom Segmentation

Mobile, fixed and Internet protocol (IP)-based voice and data communications

Swisscom Target Market

Residential Customers, Small and Medium-Sized Enterprises,

Corporate Business, Wholesale, and Networks and IT

Swisscom Positioning

Swisscom fosters close ties with its target groups - shareholders, employees, suppliers, the public and, above all, its customers, through quick & secure services and building good experiences

Swisscom SWOT Analysis
Swisscom Strengths

Below are the Strengths in the SWOT Analysis of Swisscom:

1. Strong Market Presence in home market
2. Strong Customer Base with over 6 million mobile customers and around 1.7 million broadband connections
3. Revenue Growth in Switzerland, sustaining revenues
4. Its workforce is made of approx 20,000 employees
5. Unique and eye-catchy advertising

Swisscom Weaknesses

Here are the weaknesses in the Swisscom SWOT Analysis:

1. Operations are heavily dependent on Switzerland only
2. Limited presence across Europe as well as the world

Swisscom Opportunities

Following are the Opportunities in Swisscom SWOT Analysis:

1. Strategic Initiatives like organizational re-jig
2. Investment in Network Expansion across Europe
3. Growth in Telecommunications Services across the region

4. Increasing Demand for Mobile Broadband

Swisscom Threats

The threats in the SWOT Analysis of Swisscom are as mentioned:

1. High Competitive Pressure due to newer entities

2. Rapid Technological Changes ranging from 3G to 4G services
3. Global Economic Slowdown especially in the EURO region

Swisscom Competition

Below are the top 3 Swisscom competitors:

1.France Telecom

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Swisscom. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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