Swisscom SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Swisscom SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Swisscom, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Swisscom is one of the leading brands in the telecom service providers sector. The article below lists the Swisscom SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Swisscom

For Swisscom, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Swisscom Strengths

The strengths of Swisscom looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Swisscom :

1. Strong Market Presence in home market
2. Strong Customer Base with over 6 million mobile customers and around 1.7 million broadband connections
3. Revenue Growth in Switzerland, sustaining revenues
4. Its workforce is made of approx 20,000 employees
5. Unique and eye-catchy advertising

Swisscom Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Swisscom SWOT Analysis:

1. Operations are heavily dependent on Switzerland only
2. Limited presence across Europe as well as the world

Read more about Swisscom

Swisscom Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Swisscom SWOT Analysis:

1. Strategic Initiatives like organizational re-jig
2. Investment in Network Expansion across Europe
3. Growth in Telecommunications Services across the region

4. Increasing Demand for Mobile Broadband

Swisscom Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Swisscom are as mentioned:

1. High Competitive Pressure due to newer entities

2. Rapid Technological Changes ranging from 3G to 4G services
3. Global Economic Slowdown especially in the EURO region

Swisscom Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Swisscom:

1.France Telecom

Hence this concludes the Swisscom SWOT analysis.

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About Swisscom

Swisscom Overview
Parent Company

Swiss Confederation -PTT(Post, Telegraph, Telephone)


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

We open up new possibilities; Everything for your mobile phone.


Switzerland's leading telecom provider

Swisscom STP

Mobile, fixed and Internet protocol (IP)-based voice and data communications

Target Market

Residential Customers, Small and Medium-Sized Enterprises,

Corporate Business, Wholesale, and Networks and IT


Swisscom fosters close ties with its target groups - shareholders, employees, suppliers, the public and, above all, its customers, through quick & secure services and building good experiences

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Swisscom. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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