Swisscom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3064

SWOT Analysis of Swisscom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Swiss Confederation -PTT(Post, Telegraph, Telephone)


Mobile Service Provider



Tagline/ Slogan

We open up new possibilities; Everything for your mobile phone.


Switzerland's leading telecom provider



Mobile, fixed and Internet protocol (IP)-based voice and data communications

Target Group

Residential Customers, Small and Medium-Sized Enterprises,

Corporate Business, Wholesale, and Networks and IT


Swisscom fosters close ties with its target groups - shareholders, employees, suppliers, the public and, above all, its customers, through quick & secure services and building good experiences

SWOT Analysis


1. Strong Market Presence in home market
2. Strong Customer Base with over 6 million mobile customers and around 1.7 million broadband connections
3. Revenue Growth in Switzerland, sustaining revenues
4. Its workforce is made of approx 20,000 employees
5. Unique and eye-catchy advertising


1. Operations are heavily dependent on Switzerland only
2. Limited presence across Europe as well as the world


1. Strategic Initiatives like organizational re-jig
2. Investment in Network Expansion across Europe
3. Growth in Telecommunications Services across the region

4. Increasing Demand for Mobile Broadband


1. High Competitive Pressure due to newer entities

2. Rapid Technological Changes ranging from 3G to 4G services
3. Global Economic Slowdown especially in the EURO region



1.France Telecom

The table above concludes the Swisscom SWOT analysis along with its marketing and brand parameters.


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