Swisscom SWOT Analysis
Swisscom is one of the leading brands in the telecom service providers sector. Swisscom SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Swisscom:
Quick Glance:
Swisscom Strengths
- Strong Market Presence in home market
- Strong Customer Base with over 6 million mobile customers and around 1.7 million broadband connections
- Revenue Growth in Switzerland, sustaining revenues
- Its workforce is made of approx 20,000 employees
- Unique and eye-catchy advertising
Above are the strengths in the SWOT Analysis of Swisscom. The strengths of Swisscom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Swisscom Weaknesses
- Operations are heavily dependent on Switzerland only
- Limited presence across Europe as well as the world
These were the weaknesses in the Swisscom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Swisscom Opportunities
- Strategic Initiatives like organizational re-jig
- Investment in Network Expansion across Europe
- Growth in Telecommunications Services across the region
- Increasing Demand for Mobile Broadband
Above we covered the opportunities in Swisscom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Swisscom Threats
- High Competitive Pressure due to newer entities
- Rapid Technological Changes ranging from 3G to 4G services
- Global Economic Slowdown especially in the EURO region
The threats in the SWOT Analysis of Swisscom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Swisscom SWOT analysis.
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About Swisscom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Swisscom Overview | |
|---|---|
| Parent Company |
Swiss Confederation -PTT(Post, Telegraph, Telephone) |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
We open up new possibilities; Everything for your mobile phone. |
| USP |
Switzerland's leading telecom provider |
| Swisscom STP | |
| Segmentation |
Mobile, fixed and Internet protocol (IP)-based voice and data communications |
| Target Market |
Residential Customers, Small and Medium-Sized Enterprises, Corporate Business, Wholesale, and Networks and IT |
| Positioning |
Swisscom fosters close ties with its target groups - shareholders, employees, suppliers, the public and, above all, its customers, through quick & secure services and building good experiences |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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