Swisscom SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Swiss Confederation -PTT(Post, Telegraph, Telephone)

Mobile Service Provider

Telecom Service Providers

We open up new possibilities; Everything for your mobile phone.

Switzerland's leading telecom provider

Mobile, fixed and Internet protocol (IP)-based voice and data communications

Residential Customers, Small and Medium-Sized Enterprises,

Corporate Business, Wholesale, and Networks and IT

Swisscom fosters close ties with its target groups - shareholders, employees, suppliers, the public and, above all, its customers, through quick & secure services and building good experiences

Below are the Strengths in the SWOT Analysis of Swisscom:

1. Strong Market Presence in home market
2. Strong Customer Base with over 6 million mobile customers and around 1.7 million broadband connections
3. Revenue Growth in Switzerland, sustaining revenues
4. Its workforce is made of approx 20,000 employees
5. Unique and eye-catchy advertising

Here are the weaknesses in the Swisscom SWOT Analysis:

1. Operations are heavily dependent on Switzerland only
2. Limited presence across Europe as well as the world

Following are the Opportunities in Swisscom SWOT Analysis:

1. Strategic Initiatives like organizational re-jig
2. Investment in Network Expansion across Europe
3. Growth in Telecommunications Services across the region

4. Increasing Demand for Mobile Broadband

The threats in the SWOT Analysis of Swisscom are as mentioned:

1. High Competitive Pressure due to newer entities

2. Rapid Technological Changes ranging from 3G to 4G services
3. Global Economic Slowdown especially in the EURO region

Below are the top 3 Swisscom competitors:

1.France Telecom
2.Sunrise
3.Orange