Sprint Nextel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sprint Nextel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sprint Nextel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sprint Nextel to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sprint Nextel is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sprint Nextel competitors and includes Sprint Nextel target market, segmentation, positioning & Unique Selling Proposition (USP).

Sprint Nextel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sprint Nextel Brand Analysis
Parent Company

Brown Telephone Company

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

All. Together. Now.

USP

Sprint Nextel is amongst the top wireless telecommunications network in the US as well as one of the largest long distance provider

Sprint Nextel STP
Sprint Nextel Segmentation

Wireless and Wire-line voice and data transmission services based on code division multiple access (CDMA), integrated Digital Enhanced Network (iDEN), or internet protocol (IP) technologies

Sprint Nextel Target Market

Users of wireless & wire-line services, CDMA wireless services on a wholesale basis to the major resellers in the US as well as a reseller for Clearwire Corporation’s WiMAX wireless services

Sprint Nextel Positioning

Using Sprint Nextel services would ensure that everyone is connected and stay together

Sprint Nextel SWOT Analysis
Sprint Nextel Strengths

Below are the Strengths in the SWOT Analysis of Sprint Nextel:

1. Strong Brands like Sprint, Nextel, Boost Mobile, Virgin Mobile and Assurance Wireless across geographies
2. Sprint Nextel has leading Service Offerings like 3G and 4G offerings and innovative offers
3. Robust Research & Development helping to incorporate newer technologies and providing better service
4. Sprint Nextel has over 30,000 employees service over 60 million customers 

5. Nextel brand also operates in Argentina, Brazil, Chile, Mexico and Peru

6. Sprint Nextel has a strong partnership with Softbank, giving it a strong financial backing

7. Strong advertising and marketing of Sprint Nextel brand is done through sponsorships, movies, sports etc

Sprint Nextel Weaknesses

Here are the weaknesses in the Sprint Nextel SWOT Analysis:

1. Limited global reach of Sprint Nextel as it is concentrated primarily in Americas
2. Server competition in technology and services means increasing investments and limited market share

Sprint Nextel Opportunities

Following are the Opportunities in Sprint Nextel SWOT Analysis:

1. Increasing Demand for mobile service and broadband is a huge opportunity for Sprint Nextel
2. Strategic Alliance with Apple, Google, Sun Microsystems etc.
3. Increasing Demand for 4G Technologies globally can be tapped

4. Newer innovation and technological advancement can be beneficial for Sprint Nextel

Sprint Nextel Threats

The threats in the SWOT Analysis of Sprint Nextel are as mentioned:

1. Global Economic Slowdown across US and other geographies
2. Competitive pressures from the incumbent players can affect business of Sprint Nextel
3. Rapid Technological Changes in the telecommunications sector

Sprint Nextel Competition
Competitors

Below are the top 4 Sprint Nextel competitors:

1. AT&T
2. Verizon Communications
3. Deutsche Telekom

4. Vodafone


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sprint Nextel. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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