Sprint Nextel SWOT Analysis, Competitors & USP
SWOT analysis of Sprint Nextel analyses the brand by its strengths, weaknesses, opportunities & threats. In Sprint Nextel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sprint Nextel to benchmark its business & performance as compared to the competitors. Sprint Nextel is one of the leading brands in the telecom service providers sector.
The table below lists the Sprint Nextel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sprint Nextel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Sprint Nextel Brand Analysis | |
|---|---|
| Parent Company |
Brown Telephone Company |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
All. Together. Now. |
| USP |
Sprint Nextel is amongst the top wireless telecommunications network in the US as well as one of the largest long distance provider |
| Sprint Nextel STP | |
| Segment |
Wireless and Wire-line voice and data transmission services based on code division multiple access (CDMA), integrated Digital Enhanced Network (iDEN), or internet protocol (IP) technologies |
| Target Group |
Users of wireless & wire-line services, CDMA wireless services on a wholesale basis to the major resellers in the US as well as a reseller for Clearwire Corporation’s WiMAX wireless services |
| Positioning |
Using Sprint Nextel services would ensure that everyone is connected and stay together |
| SWOT Analysis of Sprint Nextel | |
| Sprint Nextel Strengths |
Below are the Strengths in the SWOT Analysis of Sprint Nextel: 1. Strong Brands like Sprint, Nextel, Boost Mobile, Virgin Mobile and Assurance Wireless across geographies 5. Nextel brand also operates in Argentina, Brazil, Chile, Mexico and Peru 6. Sprint Nextel has a strong partnership with Softbank, giving it a strong financial backing 7. Strong advertising and marketing of Sprint Nextel brand is done through sponsorships, movies, sports etc |
| Sprint Nextel Weaknesses |
Here are the weaknesses in the Sprint Nextel SWOT Analysis: 1. Limited global reach of Sprint Nextel as it is concentrated primarily in Americas |
| Sprint Nextel Opportunities |
Following are the Opportunities in Sprint Nextel SWOT Analysis: 1. Increasing Demand for mobile service and broadband is a huge opportunity for Sprint Nextel 4. Newer innovation and technological advancement can be beneficial for Sprint Nextel |
| Sprint Nextel Threats |
The threats in the SWOT Analysis of Sprint Nextel are as mentioned: 1. Global Economic Slowdown across US and other geographies |
| Sprint Nextel Competition | |
| Sprint Nextel Competitors |
Below are the top 4 competitors of Sprint Nextel: 1. AT&T 4. Vodafone |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sprint Nextel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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