Sprint Nextel SWOT Analysis
Sprint Nextel is one of the leading brands in the telecom service providers sector. Sprint Nextel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sprint Nextel:
Quick Glance:
Sprint Nextel Strengths
- Strong Brands like Sprint, Nextel, Boost Mobile, Virgin Mobile and Assurance Wireless across geographies
- Sprint Nextel has leading Service Offerings like 3G and 4G offerings and innovative offers
- Robust Research & Development helping to incorporate newer technologies and providing better service
- Sprint Nextel has over 30,000 employees service over 60 million customers
- Nextel brand also operates in Argentina, Brazil, Chile, Mexico and Peru
- Sprint Nextel has a strong partnership with Softbank, giving it a strong financial backing
- Strong advertising and marketing of Sprint Nextel brand is done through sponsorships, movies, sports etc
Above are the strengths in the SWOT Analysis of Sprint Nextel. The strengths of Sprint Nextel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sprint Nextel Weaknesses
- Limited global reach of Sprint Nextel as it is concentrated primarily in Americas
- Server competition in technology and services means increasing investments and limited market share
These were the weaknesses in the Sprint Nextel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sprint Nextel Opportunities
- Increasing Demand for mobile service and broadband is a huge opportunity for Sprint Nextel
- Strategic Alliance with Apple, Google, Sun Microsystems etc.
- Increasing Demand for 4G Technologies globally can be tapped
- Newer innovation and technological advancement can be beneficial for Sprint Nextel
Above we covered the opportunities in Sprint Nextel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sprint Nextel Threats
- Global Economic Slowdown across US and other geographies
- Competitive pressures from the incumbent players can affect business of Sprint Nextel
- Rapid Technological Changes in the telecommunications sector
The threats in the SWOT Analysis of Sprint Nextel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Sprint Nextel SWOT analysis.
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About Sprint Nextel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sprint Nextel Overview | |
|---|---|
| Parent Company |
Brown Telephone Company |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
All. Together. Now. |
| USP |
Sprint Nextel is amongst the top wireless telecommunications network in the US as well as one of the largest long distance provider |
| Sprint Nextel STP | |
| Segmentation |
Wireless and Wire-line voice and data transmission services based on code division multiple access (CDMA), integrated Digital Enhanced Network (iDEN), or internet protocol (IP) technologies |
| Target Market |
Users of wireless & wire-line services, CDMA wireless services on a wholesale basis to the major resellers in the US as well as a reseller for Clearwire Corporation’s WiMAX wireless services |
| Positioning |
Using Sprint Nextel services would ensure that everyone is connected and stay together |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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