SingTel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SingTel analyses the brand by its strengths, weaknesses, opportunities & threats. In SingTel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SingTel to benchmark its business & performance as compared to the competitors. SingTel is one of the leading brands in the telecom service providers sector.

The table below lists the SingTel SWOT (Strengths, Weaknesses, Opportunities, Threats), top SingTel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

SingTel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SingTel Brand Analysis
Parent Company

Temasek Holdings


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Breaking Barriers, Building Bonds


One of the largest mobile network operators in the world

SingTel STP

Mobile, local, national and long distance telephony, internet and satellite services, business network services and subscription television.

Target Group

Government, residential, and small and medium business (SMB) customers in Asia


Well-established and extensive communications network and infrastructure & a major investor in many of the world's most sophisticated submarine cable systems

SWOT Analysis of SingTel
SingTel Strengths

Below are the Strengths in the SWOT Analysis of SingTel:

1. Strong Position in Domestic Market in Singapore and Australia
2. Growing Customer Base with existing base of over 400 million customers
3. Operational Efficiency by timely launches and upgrades
4. Presence in over 25 countries
5. Over 23,000 people workforce globally
6. Excellent advertising and marketing

SingTel Weaknesses

Here are the weaknesses in the SingTel SWOT Analysis:

1. Extremely strong competition in the telecom sector means limited market share
2. Severe price competition in the market affects strategies

SingTel Opportunities

Following are the Opportunities in SingTel SWOT Analysis:

1. Growing 3G Market across its operational regions
2. Positive Outlook for Telecommunications Sector globally
3. Growth Oriented Initiatives like additional satellites and JVs.

SingTel Threats

The threats in the SWOT Analysis of SingTel are as mentioned:

1. Saturated Market in home regions
2. Stringent Regulations especially in case of subsidiaries
3. Highly Competitive Market causing margin pressures

SingTel Competition
SingTel Competitors

Below are the top 3 competitors of SingTel:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SingTel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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