SingTel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SingTel SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of SingTel, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SingTel to benchmark its business & performance as compared to the competitors, and make strategic improvements. SingTel is one of the leading brands in the telecom service providers sector.

The article below lists the SingTel SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SingTel SWOT Analysis:

SWOT Analysis of SingTel

For SingTel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

SingTel Strengths

The strengths of SingTel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of SingTel :

1. Strong Position in Domestic Market in Singapore and Australia
2. Growing Customer Base with existing base of over 400 million customers
3. Operational Efficiency by timely launches and upgrades
4. Presence in over 25 countries
5. Over 23,000 people workforce globally
6. Excellent advertising and marketing

SingTel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SingTel SWOT Analysis:

1. Extremely strong competition in the telecom sector means limited market share
2. Severe price competition in the market affects strategies

SingTel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SingTel SWOT Analysis:

1. Growing 3G Market across its operational regions
2. Positive Outlook for Telecommunications Sector globally
3. Growth Oriented Initiatives like additional satellites and JVs.

SingTel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SingTel are as mentioned:

1. Saturated Market in home regions
2. Stringent Regulations especially in case of subsidiaries
3. Highly Competitive Market causing margin pressures

SingTel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of SingTel:


Hence this concludes the SingTel SWOT analysis.

Continue reading more about the brand/company.

About SingTel

SingTel Overview
Parent Company

Temasek Holdings


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Breaking Barriers, Building Bonds


One of the largest mobile network operators in the world

SingTel STP

Mobile, local, national and long distance telephony, internet and satellite services, business network services and subscription television.

Target Market

Government, residential, and small and medium business (SMB) customers in Asia


Well-established and extensive communications network and infrastructure & a major investor in many of the world's most sophisticated submarine cable systems

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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