SingTel SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 8910

SWOT Analysis of SingTel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Temasek Holdings


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Breaking Barriers, Building Bonds


One of the largest mobile network operators in the world

SingTel STP


Mobile, local, national and long distance telephony, internet and satellite services, business network services and subscription television.

Target Group

Government, residential, and small and medium business (SMB) customers in Asia


Well-established and extensive communications network and infrastructure & a major investor in many of the world's most sophisticated submarine cable systems

SingTel SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of SingTel :

1. Strong Position in Domestic Market in Singapore and Australia
2. Growing Customer Base with existing base of over 400 million customers
3. Operational Efficiency by timely launches and upgrades
4. Presence in over 25 countries
5. Over 23,000 people workforce globally
6. Excellent advertising and marketing


1. Extremely strong competition in the telecom sector means limited market share
2. Severe price competition in the market affects strategies


1. Growing 3G Market across its operational regions
2. Positive Outlook for Telecommunications Sector globally
3. Growth Oriented Initiatives like additional satellites and JVs.


1. Saturated Market in home regions
2. Stringent Regulations especially in case of subsidiaries
3. Highly Competitive Market causing margin pressures

SingTel Competition


Below are the 3 main SingTel competitors :


The brandguide table above concludes the SingTel SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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