Published in Telecom Service Providers category by MBA Skool Team
KPN is one of the leading brands in the telecom service providers sector. KPN SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of KPN:
Leading Market Presence in Netherlands, France, and Germany amongst other geographies
Strong Operational Performance in terms of telephony services
Subscriber base of over 6 million fixed line, 33 million mobile & 2 million internet customers
One of the leading telecom service providers in Eirope with over 30,000 workforce
Above are the strengths in the SWOT Analysis of KPN. The strengths of KPN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tough competition from other European and global operators means little market share growth
Concentrated revenues from Netherlands, with other geographies contributing very less in terms of profits.
These were the weaknesses in the KPN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Strategic Acquisitions- opportunities across the globe
Growth in telecommunication services across geographies
Increasing demand for the more profitable 3G services
Above we covered the opportunities in KPN SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Competitive pressures from its more global competitors
Global Economic slowdown, especially in EURO region
Regulatory Issues across Europe
The threats in the SWOT Analysis of KPN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Wholesale network services to third parties, IP-based infrastructure, end-to-end solutions in infrastructure and network related IT to customers and businesses
Business network services and data transport throughout Western Europe.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to KPN. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute