KPN SWOT Analysis
Here is a detailed SWOT analysis of KPN covering strengths, weaknesses, opportunities and threats.
KPN Strengths
- Leading Market Presence in Netherlands, France, and Germany amongst other geographies
- Strong Operational Performance in terms of telephony services
- Subscriber base of over 6 million fixed line, 33 million mobile & 2 million internet customers
- One of the leading telecom service providers in Eirope with over 30,000 workforce
Above are the strengths in the SWOT Analysis of KPN. The strengths of KPN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
KPN Weaknesses
- Tough competition from other European and global operators means little market share growth
- Concentrated revenues from Netherlands, with other geographies contributing very less in terms of profits.
These were the weaknesses in the KPN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
KPN Opportunities
- Strategic Acquisitions- opportunities across the globe
- Growth in telecommunication services across geographies
- Increasing demand for the more profitable 3G services
Above we covered the opportunities in KPN SWOT Analysis. The opportunities for any brand can include prospects of future growth.
KPN Threats
- Competitive pressures from its more global competitors
- Global Economic slowdown, especially in EURO region
- Regulatory Issues across Europe
The threats in the SWOT Analysis of KPN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the KPN SWOT analysis.
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About KPN
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| KPN Overview | |
|---|---|
| Parent Company |
Koninklijke PTT Nederland |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
KPN, sluit je aan (KPN Join) |
| USP |
Market Leader in Mobile Network Operator in Netherlands |
| KPN STP | |
| Segmentation |
Wire-line & wireless telephony, internet & TV, end-to-end telecommunications & ICT services |
| Target Market |
Wholesale network services to third parties, IP-based infrastructure, end-to-end solutions in infrastructure and network related IT to customers and businesses |
| Positioning |
Business network services and data transport throughout Western Europe. |
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