KPN SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Koninklijke PTT Nederland

Mobile Service Provider

Telecom Service Providers

KPN, sluit je aan (KPN Join)

Market Leader in Mobile Network Operator in Netherlands

Wire-line & wireless telephony, internet & TV, end-to-end telecommunications & ICT services

Wholesale network services to third parties, IP-based infrastructure, end-to-end solutions in infrastructure and network related IT to customers and businesses

Business network services and data transport throughout Western Europe.

Below are the Strengths in the SWOT Analysis of KPN:

1. Leading Market Presence in Netherlands, France, and Germany amongst other geographies
2. Strong Operational Performance in terms of telephony services
3. Subscriber base of over 6 million fixed line, 33 million mobile & 2 million internet customers
4. One of the leading telecom service providers in Eirope with over 30,000 workforce

Here are the weaknesses in the KPN SWOT Analysis:

1. Tough competition from other European and global operators means little market share growth
2.Concentrated revenues from Netherlands, with other geographies contributing very less in terms of profits.

Following are the Opportunities in KPN SWOT Analysis:

1.Strategic Acquisitions- opportunities across the globe
2.Growth in telecommunication services across geographies
3.Increasing demand for the more profitable 3G services

The threats in the SWOT Analysis of KPN are as mentioned:

1.Competitive pressures from its more global competitors
2.Global Economic slowdown, especially in EURO region
3.Regulatory Issues across Europe

Below are the top 3 KPN competitors:

1.Vodafone
2.Deutsche Telecom
3.France Telecom(Mobistar)