KPN SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of KPN analyses the brand by its strengths, weaknesses, opportunities & threats. In KPN SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like KPN to benchmark its business & performance as compared to the competitors. KPN is one of the leading brands in the telecom service providers sector.

The table below lists the KPN SWOT (Strengths, Weaknesses, Opportunities, Threats), top KPN competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

KPN SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
KPN Brand Analysis
Parent Company

Koninklijke PTT Nederland


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

KPN, sluit je aan (KPN Join)


Market Leader in Mobile Network Operator in Netherlands


Wire-line & wireless telephony, internet & TV, end-to-end telecommunications & ICT services

Target Group

Wholesale network services to third parties, IP-based infrastructure, end-to-end solutions in infrastructure and network related IT to customers and businesses


Business network services and data transport throughout Western Europe.

SWOT Analysis of KPN
KPN Strengths

Below are the Strengths in the SWOT Analysis of KPN:

1. Leading Market Presence in Netherlands, France, and Germany amongst other geographies
2. Strong Operational Performance in terms of telephony services
3. Subscriber base of over 6 million fixed line, 33 million mobile & 2 million internet customers
4. One of the leading telecom service providers in Eirope with over 30,000 workforce

KPN Weaknesses

Here are the weaknesses in the KPN SWOT Analysis:

1. Tough competition from other European and global operators means little market share growth
2.Concentrated revenues from Netherlands, with other geographies contributing very less in terms of profits.

KPN Opportunities

Following are the Opportunities in KPN SWOT Analysis:

1.Strategic Acquisitions- opportunities across the globe
2.Growth in telecommunication services across geographies
3.Increasing demand for the more profitable 3G services

KPN Threats

The threats in the SWOT Analysis of KPN are as mentioned:

1.Competitive pressures from its more global competitors
2.Global Economic slowdown, especially in EURO region
3.Regulatory Issues across Europe

KPN Competition
KPN Competitors

Below are the top 3 competitors of KPN:

2.Deutsche Telecom
3.France Telecom(Mobistar)

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to KPN. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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