KPN SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

KPN SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of KPN, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

KPN is one of the leading brands in the telecom service providers sector. The article below lists the KPN SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

KPN Strengths

The strengths of KPN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of KPN :

1. Leading Market Presence in Netherlands, France, and Germany amongst other geographies
2. Strong Operational Performance in terms of telephony services
3. Subscriber base of over 6 million fixed line, 33 million mobile & 2 million internet customers
4. One of the leading telecom service providers in Eirope with over 30,000 workforce

KPN Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the KPN SWOT Analysis:

1. Tough competition from other European and global operators means little market share growth
2.Concentrated revenues from Netherlands, with other geographies contributing very less in terms of profits.

KPN Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in KPN SWOT Analysis:

1.Strategic Acquisitions- opportunities across the globe
2.Growth in telecommunication services across geographies
3.Increasing demand for the more profitable 3G services

KPN Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of KPN are as mentioned:

1.Competitive pressures from its more global competitors
2.Global Economic slowdown, especially in EURO region
3.Regulatory Issues across Europe

Read Similar SWOT analysis

Hence this concludes the KPN SWOT analysis.

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About KPN

KPN Overview
Parent Company

Koninklijke PTT Nederland


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

KPN, sluit je aan (KPN Join)


Market Leader in Mobile Network Operator in Netherlands


Wire-line & wireless telephony, internet & TV, end-to-end telecommunications & ICT services

Target Market

Wholesale network services to third parties, IP-based infrastructure, end-to-end solutions in infrastructure and network related IT to customers and businesses


Business network services and data transport throughout Western Europe.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to KPN. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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