Published in Telecom Service Providers category by MBA Skool Team
Maxis is one of the leading brands in the telecom service providers sector. Maxis SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Maxis:
Increasing Operational Efficiency helping to widen returns
Market Position helping the company to implement new strategies
Strategic Alliances and Partnerships helping to capture new markets
Strong In-house Strategies helping to have consistent growth
Has approx 15 million subscribers across the Asia Pacific
Above are the strengths in the SWOT Analysis of Maxis. The strengths of Maxis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Small employee base compared to big telecom giants
Restricted Coverage Area and Market Share due to limited presence across the world
These were the weaknesses in the Maxis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Increasing Broadband Markets across geographies
Alliances and Agreement of Aircel in India
Growth in Telecommunications Services
Above we covered the opportunities in Maxis SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Competitive Pressure causing pressure on margins
Rapid Technology Changes needing capital infusion
Global Economic Slowdown impacting growth
The threats in the SWOT Analysis of Maxis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A leading communication and the internet technology service provider
Communication products namely, mobile services, residential fixed line services and broadband internet services.
Individual and businesses looking for telecom services
Maxis provides a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, International Roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, Broadband Internet plans, and 3G services to both prepaid and postpaid subscription customers and I-Phone services.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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