Maxis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Usaha Tegas Group Holdings Bhd

Mobile Service Provider

Telecom Service Providers

Simple, Trustworthy, Creative, Brave

A leading communication and the internet technology service provider

Communication products namely, mobile services, residential fixed line services and broadband internet services.

Individual and businesses looking for telecom services

Maxis provides a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, International Roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, Broadband Internet plans, and 3G services to both prepaid and postpaid subscription customers and I-Phone services.

Below are the Strengths in the SWOT Analysis of Maxis:

1. Increasing Operational Efficiency helping to widen returns
2. Market Position helping the company to implement new strategies
3. Strategic Alliances and Partnerships helping to capture new markets
4. Strong In-house Strategies helping to have consistent growth
5. Has approx 15 million subscribers across the Asia Pacific

Here are the weaknesses in the Maxis SWOT Analysis:

1. Small employee base compared to big telecom giants
2. Restricted Coverage Area and Market Share due to limited presence across the world

Following are the Opportunities in Maxis SWOT Analysis:

1. Increasing Broadband Markets across geographies
2. Alliances and Agreement of Aircel in India
3. Growth in Telecommunications Services

The threats in the SWOT Analysis of Maxis are as mentioned:

1. Competitive Pressure causing pressure on margins
2. Rapid Technology Changes needing capital infusion
3. Global Economic Slowdown impacting growth

Below are the top 3 Maxis competitors:

1. Telekom Malaysia
2. Vodafone
3.Telenor