Maxis SWOT Analysis, Competitors & USP
SWOT analysis of Maxis analyses the brand by its strengths, weaknesses, opportunities & threats. In Maxis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maxis to benchmark its business & performance as compared to the competitors. Maxis is one of the leading brands in the telecom service providers sector.
The table below lists the Maxis SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maxis competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Maxis Brand Analysis | |
|---|---|
| Parent Company |
Usaha Tegas Group Holdings Bhd |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Simple, Trustworthy, Creative, Brave |
| USP |
A leading communication and the internet technology service provider |
| Maxis STP | |
| Segment |
Communication products namely, mobile services, residential fixed line services and broadband internet services. |
| Target Group |
Individual and businesses looking for telecom services |
| Positioning |
Maxis provides a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, International Roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, Broadband Internet plans, and 3G services to both prepaid and postpaid subscription customers and I-Phone services. |
| SWOT Analysis of Maxis | |
| Maxis Strengths |
Below are the Strengths in the SWOT Analysis of Maxis: 1. Increasing Operational Efficiency helping to widen returns |
| Maxis Weaknesses |
Here are the weaknesses in the Maxis SWOT Analysis: 1. Small employee base compared to big telecom giants |
| Maxis Opportunities |
Following are the Opportunities in Maxis SWOT Analysis: 1. Increasing Broadband Markets across geographies |
| Maxis Threats |
The threats in the SWOT Analysis of Maxis are as mentioned: 1. Competitive Pressure causing pressure on margins |
| Maxis Competition | |
| Maxis Competitors |
Below are the top 3 competitors of Maxis: 1. Telekom Malaysia |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maxis. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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