Maxis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Maxis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maxis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maxis to benchmark its business & performance as compared to the competitors and industry. As of 2020, Maxis is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maxis competitors and includes Maxis target market, segmentation, positioning & Unique Selling Proposition (USP).

Maxis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maxis Brand Analysis
Parent Company

Usaha Tegas Group Holdings Bhd

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Simple, Trustworthy, Creative, Brave

USP

A leading communication and the internet technology service provider

Maxis STP
Maxis Segmentation

Communication products namely, mobile services, residential fixed line services and broadband internet services.

Maxis Target Market

Individual and businesses looking for telecom services

Maxis Positioning

Maxis provides a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, International Roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, Broadband Internet plans, and 3G services to both prepaid and postpaid subscription customers and I-Phone services.

Maxis SWOT Analysis
Maxis Strengths

Below are the Strengths in the SWOT Analysis of Maxis:

1. Increasing Operational Efficiency helping to widen returns
2. Market Position helping the company to implement new strategies
3. Strategic Alliances and Partnerships helping to capture new markets
4. Strong In-house Strategies helping to have consistent growth
5. Has approx 15 million subscribers across the Asia Pacific

Maxis Weaknesses

Here are the weaknesses in the Maxis SWOT Analysis:

1. Small employee base compared to big telecom giants
2. Restricted Coverage Area and Market Share due to limited presence across the world

Maxis Opportunities

Following are the Opportunities in Maxis SWOT Analysis:

1. Increasing Broadband Markets across geographies
2. Alliances and Agreement of Aircel in India
3. Growth in Telecommunications Services

Maxis Threats

The threats in the SWOT Analysis of Maxis are as mentioned:

1. Competitive Pressure causing pressure on margins
2. Rapid Technology Changes needing capital infusion
3. Global Economic Slowdown impacting growth

Maxis Competition
Competitors

Below are the top 3 Maxis competitors:

1. Telekom Malaysia
2. Vodafone
3.Telenor

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maxis. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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