Maxis SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Maxis analyses the brand by its strengths, weaknesses, opportunities & threats. In Maxis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maxis to benchmark its business & performance as compared to the competitors. Maxis is one of the leading brands in the telecom service providers sector.

The article below lists the Maxis SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Maxis SWOT Analysis:

SWOT Analysis of Maxis

For Maxis, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Maxis Strengths

The strengths of Maxis looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Maxis :

1. Increasing Operational Efficiency helping to widen returns
2. Market Position helping the company to implement new strategies
3. Strategic Alliances and Partnerships helping to capture new markets
4. Strong In-house Strategies helping to have consistent growth
5. Has approx 15 million subscribers across the Asia Pacific

Maxis Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Maxis SWOT Analysis:

1. Small employee base compared to big telecom giants
2. Restricted Coverage Area and Market Share due to limited presence across the world

Maxis Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Maxis SWOT Analysis:

1. Increasing Broadband Markets across geographies
2. Alliances and Agreement of Aircel in India
3. Growth in Telecommunications Services

Maxis Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Maxis are as mentioned:

1. Competitive Pressure causing pressure on margins
2. Rapid Technology Changes needing capital infusion
3. Global Economic Slowdown impacting growth

Maxis Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Maxis:

1. Telekom Malaysia
2. Vodafone

Hence this concludes the Maxis SWOT analysis.

Continue reading more about the brand/company.

About Maxis

Maxis Overview
Parent Company

Usaha Tegas Group Holdings Bhd


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Simple, Trustworthy, Creative, Brave


A leading communication and the internet technology service provider

Maxis STP

Communication products namely, mobile services, residential fixed line services and broadband internet services.

Target Market

Individual and businesses looking for telecom services


Maxis provides a variety of mobile communication products and services. They offer prepaid call plans, monthly subscription plans, International Roaming, MMS, WAP (over both GSM and GPRS), Residential Fixed Line services, Broadband Internet plans, and 3G services to both prepaid and postpaid subscription customers and I-Phone services.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Maxis. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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