PLDT SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 12879

SWOT Analysis of PLDT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

PLDT Philippine Long Distance Telephone


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

We’re Changing Lives


The largest telecommunications company in the Philippines and is also the largest company in the Philippines



Telecommunication services to its subscribers through fiber optic backbone and fixed line, cellular and satellite networks. Three major segments include Wireless, Fixed line and ICT businesses.

Target Group

Information and communications technology sectors, as well as the operation of Vitro data center, customer interaction solutions and knowledge processing solutions business and serves all customer categories


It offers the largest and most diversified range of telecommunications services across the country through its three principal business groups, namely: Fixed Line, Wireless, and Information and Communication Technology. The company uses the most extensive fiber optic backbone and fixed line, cellular and satellite networks to provide the best services for their consumers.

PLDT SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PLDT :

1. Leading Market Position in its operating market in Phillipines
2. Diversified Business Operations across the telecommunication domain
3. Advanced Integrated Network helping to provide better services
4. Over 18,000 people form the backbone of the workforce
5. Total mobile, broadband and other service subscriber base is approximately 100 million


1. Over dependence on a smaller market without huge global operations


1. Strategic Partnerships across the geographies for growth
2. Network Expansion helping to serve wider number of customers
3. Growing demand for Wireless services in Philippines


1. Intense Competition causing margin pressures
2. Rapid Technological Changes needing constant strategic changes
3. Currency Fluctuations impacting foreign revenues

PLDT Competition


Below are the 3 main PLDT competitors :

1. Globe Telecom
2. Digitels
3. BayanTel

The brandguide table above concludes the PLDT SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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