PLDT SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of PLDT analyses the brand/company with its strengths, weaknesses, opportunities & threats. In PLDT SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PLDT to benchmark its business & performance as compared to the competitors and industry. As of 2020, PLDT is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top PLDT competitors and includes PLDT target market, segmentation, positioning & Unique Selling Proposition (USP).

PLDT SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
PLDT Brand Analysis
Parent Company

PLDT Philippine Long Distance Telephone


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

We’re Changing Lives


The largest telecommunications company in the Philippines and is also the largest company in the Philippines

PLDT Segmentation

Telecommunication services to its subscribers through fiber optic backbone and fixed line, cellular and satellite networks. Three major segments include Wireless, Fixed line and ICT businesses.

PLDT Target Market

Information and communications technology sectors, as well as the operation of Vitro data center, customer interaction solutions and knowledge processing solutions business and serves all customer categories

PLDT Positioning

It offers the largest and most diversified range of telecommunications services across the country through its three principal business groups, namely: Fixed Line, Wireless, and Information and Communication Technology. The company uses the most extensive fiber optic backbone and fixed line, cellular and satellite networks to provide the best services for their consumers.

PLDT SWOT Analysis
PLDT Strengths

Below are the Strengths in the SWOT Analysis of PLDT:

1. Leading Market Position in its operating market in Phillipines
2. Diversified Business Operations across the telecommunication domain
3. Advanced Integrated Network helping to provide better services
4. Over 18,000 people form the backbone of the workforce
5. Total mobile, broadband and other service subscriber base is approximately 100 million

PLDT Weaknesses

Here are the weaknesses in the PLDT SWOT Analysis:

1. Over dependence on a smaller market without huge global operations

PLDT Opportunities

Following are the Opportunities in PLDT SWOT Analysis:

1. Strategic Partnerships across the geographies for growth
2. Network Expansion helping to serve wider number of customers
3. Growing demand for Wireless services in Philippines

PLDT Threats

The threats in the SWOT Analysis of PLDT are as mentioned:

1. Intense Competition causing margin pressures
2. Rapid Technological Changes needing constant strategic changes
3. Currency Fluctuations impacting foreign revenues

PLDT Competition

Below are the top 3 PLDT competitors:

1. Globe Telecom
2. Digitels
3. BayanTel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PLDT. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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