PLDT SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

PLDT SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of PLDT, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PLDT to benchmark its business & performance as compared to the competitors, and make strategic improvements. PLDT is one of the leading brands in the telecom service providers sector.

The article below lists the PLDT SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the PLDT SWOT Analysis:

SWOT Analysis of PLDT

For PLDT, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

PLDT Strengths

The strengths of PLDT looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of PLDT :

1. Leading Market Position in its operating market in Phillipines
2. Diversified Business Operations across the telecommunication domain
3. Advanced Integrated Network helping to provide better services
4. Over 18,000 people form the backbone of the workforce
5. Total mobile, broadband and other service subscriber base is approximately 100 million

PLDT Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the PLDT SWOT Analysis:

1. Over dependence on a smaller market without huge global operations

PLDT Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in PLDT SWOT Analysis:

1. Strategic Partnerships across the geographies for growth
2. Network Expansion helping to serve wider number of customers
3. Growing demand for Wireless services in Philippines

PLDT Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of PLDT are as mentioned:

1. Intense Competition causing margin pressures
2. Rapid Technological Changes needing constant strategic changes
3. Currency Fluctuations impacting foreign revenues

PLDT Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of PLDT:

1. Globe Telecom
2. Digitels
3. BayanTel

Hence this concludes the PLDT SWOT analysis.

Continue reading more about the brand/company.

About PLDT

PLDT Overview
Parent Company

PLDT Philippine Long Distance Telephone


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

We’re Changing Lives


The largest telecommunications company in the Philippines and is also the largest company in the Philippines


Telecommunication services to its subscribers through fiber optic backbone and fixed line, cellular and satellite networks. Three major segments include Wireless, Fixed line and ICT businesses.

Target Market

Information and communications technology sectors, as well as the operation of Vitro data center, customer interaction solutions and knowledge processing solutions business and serves all customer categories


It offers the largest and most diversified range of telecommunications services across the country through its three principal business groups, namely: Fixed Line, Wireless, and Information and Communication Technology. The company uses the most extensive fiber optic backbone and fixed line, cellular and satellite networks to provide the best services for their consumers.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to PLDT. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin