PLDT SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of PLDT, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like PLDT to benchmark its business & performance as compared to the competitors, and make strategic improvements. PLDT is one of the leading brands in the telecom service providers sector.
The article below lists the PLDT SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the PLDT SWOT Analysis:
In this article:
For PLDT, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of PLDT looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of PLDT :
1. Leading Market Position in its operating market in Phillipines
2. Diversified Business Operations across the telecommunication domain
3. Advanced Integrated Network helping to provide better services
4. Over 18,000 people form the backbone of the workforce
5. Total mobile, broadband and other service subscriber base is approximately 100 million
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the PLDT SWOT Analysis:
1. Over dependence on a smaller market without huge global operations
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in PLDT SWOT Analysis:
1. Strategic Partnerships across the geographies for growth
2. Network Expansion helping to serve wider number of customers
3. Growing demand for Wireless services in Philippines
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of PLDT are as mentioned:
1. Intense Competition causing margin pressures
2. Rapid Technological Changes needing constant strategic changes
3. Currency Fluctuations impacting foreign revenues
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of PLDT:
1. Globe Telecom
Hence this concludes the PLDT SWOT analysis.
Continue reading more about the brand/company.
PLDT Philippine Long Distance Telephone
Mobile Service Provider
We’re Changing Lives
The largest telecommunications company in the Philippines and is also the largest company in the Philippines
Telecommunication services to its subscribers through fiber optic backbone and fixed line, cellular and satellite networks. Three major segments include Wireless, Fixed line and ICT businesses.
Information and communications technology sectors, as well as the operation of Vitro data center, customer interaction solutions and knowledge processing solutions business and serves all customer categories
It offers the largest and most diversified range of telecommunications services across the country through its three principal business groups, namely: Fixed Line, Wireless, and Information and Communication Technology. The company uses the most extensive fiber optic backbone and fixed line, cellular and satellite networks to provide the best services for their consumers.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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