PLDT SWOT Analysis, Competitors & USP
SWOT analysis of PLDT analyses the brand by its strengths, weaknesses, opportunities & threats. In PLDT SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like PLDT to benchmark its business & performance as compared to the competitors. PLDT is one of the leading brands in the telecom service providers sector.
The table below lists the PLDT SWOT (Strengths, Weaknesses, Opportunities, Threats), top PLDT competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| PLDT Brand Analysis | |
|---|---|
| Parent Company |
PLDT Philippine Long Distance Telephone |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
We’re Changing Lives |
| USP |
The largest telecommunications company in the Philippines and is also the largest company in the Philippines |
| PLDT STP | |
| Segment |
Telecommunication services to its subscribers through fiber optic backbone and fixed line, cellular and satellite networks. Three major segments include Wireless, Fixed line and ICT businesses. |
| Target Group |
Information and communications technology sectors, as well as the operation of Vitro data center, customer interaction solutions and knowledge processing solutions business and serves all customer categories |
| Positioning |
It offers the largest and most diversified range of telecommunications services across the country through its three principal business groups, namely: Fixed Line, Wireless, and Information and Communication Technology. The company uses the most extensive fiber optic backbone and fixed line, cellular and satellite networks to provide the best services for their consumers. |
| SWOT Analysis of PLDT | |
| PLDT Strengths |
Below are the Strengths in the SWOT Analysis of PLDT: 1. Leading Market Position in its operating market in Phillipines |
| PLDT Weaknesses |
Here are the weaknesses in the PLDT SWOT Analysis: 1. Over dependence on a smaller market without huge global operations |
| PLDT Opportunities |
Following are the Opportunities in PLDT SWOT Analysis: 1. Strategic Partnerships across the geographies for growth |
| PLDT Threats |
The threats in the SWOT Analysis of PLDT are as mentioned: 1. Intense Competition causing margin pressures |
| PLDT Competition | |
| PLDT Competitors |
Below are the top 3 competitors of PLDT: 1. Globe Telecom |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PLDT. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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