Telekom Malaysia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Telekom Malaysia analyses the brand by its strengths, weaknesses, opportunities & threats. In Telekom Malaysia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telekom Malaysia to benchmark its business & performance as compared to the competitors. Telekom Malaysia is one of the leading brands in the telecom service providers sector.

The article below lists the Telekom Malaysia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telekom Malaysia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Telekom Malaysia

Telekom Malaysia Overview
Parent Company

BT PLC

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Connections make anything possible; Opening up Possibilities

USP

TM is one of the largest integrated solutions provider in Malaysia, and one of Asia's leading communications companies.

Telekom Malaysia STP
Segmentation

Broadband, data and fixed line services, internet service, cable and broadcasting solutions.

Target Market

Retail, wholesale and the global business broadband customers

Positioning

Internet hub and digital gateway for South-East Asia

SWOT Analysis of Telekom Malaysia

For Telekom Malaysia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Telekom Malaysia SWOT Analysis:

Telekom Malaysia Strengths

The strengths of Telekom Malaysia looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Telekom Malaysia :

1. High Speed Broadband Service helping to serve its customers
2. Strong Service Portfolio across its markets
3. Increasing Liquidity helping to implement diversified strategies
4. Strong workforce of over 30,000
5. Excellent brand visibility through TVCs and print ad campaigns, and other CSR activities and sponsorships

Telekom Malaysia Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Telekom Malaysia SWOT Analysis:

1. Dependence on the Malaysian market
2. Global penetration and brand visibility is limited as compared to leading telecom global giants


Telekom Malaysia Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Telekom Malaysia SWOT Analysis:

1. New Services to attract new customers
2. Strategic Agreements to help grow in new markets
3. Growth in Telecommunications Services which is predicted to help revenue growth

4. Increasing Broadband Markets across the world


Telekom Malaysia Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Telekom Malaysia are as mentioned:

1. Regulatory Changes causing constant impact on operations
2. Competitive Pressure leading to pricing crunch
3. Technological Changes needing capital infusion

Telekom Malaysia Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Telekom Malaysia:

1. Maxis Communications
2. DiGi
3. Vodafone


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telekom Malaysia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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