Telekom Malaysia SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 10880

SWOT analysis of Telekom Malaysia analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Telekom Malaysia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telekom Malaysia to benchmark its business & performance as compared to the competitors and industry. Telekom Malaysia is one of the leading brands in the telecom service providers sector. The table below also lists the top Telekom Malaysia competitors and elaborates Telekom Malaysia market segmentation, target group, positioning & Unique Selling Proposition (USP).

Telekom Malaysia SWOT, Competitors, Marketing STP & Brand analysis Table
Telekom Malaysia Brand Analysis
Parent Company

BT PLC

Category

Mobile Service Provider

Sector

Telecom Service Providers

Tagline/ Slogan

Connections make anything possible; Opening up Possibilities

USP

TM is one of the largest integrated solutions provider in Malaysia, and one of Asia's leading communications companies.

Telekom Malaysia STP
Segment

Broadband, data and fixed line services, internet service, cable and broadcasting solutions.

Target Group

Retail, wholesale and the global business broadband customers

Positioning

Internet hub and digital gateway for South-East Asia

Telekom Malaysia SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Telekom Malaysia. Strengths are:

1. High Speed Broadband Service helping to serve its customers
2. Strong Service Portfolio across its markets
3. Increasing Liquidity helping to implement diversified strategies
4. Strong workforce of over 30,000
5. Excellent brand visibility through TVCs and print ad campaigns, and other CSR activities and sponsorships

Weaknesses

Here are the weaknesses in the Telekom Malaysia SWOT Analysis:

1. Dependence on the Malaysian market
2. Global penetration and brand visibility is limited as compared to leading telecom global giants

Opportunities

Following are the Opportunities in Telekom Malaysia SWOT Analysis:

1. New Services to attract new customers
2. Strategic Agreements to help grow in new markets
3. Growth in Telecommunications Services which is predicted to help revenue growth

4. Increasing Broadband Markets across the world

Threats

The threats in the SWOT Analysis of Telekom Malaysia are as mentioned:

1. Regulatory Changes causing constant impact on operations
2. Competitive Pressure leading to pricing crunch
3. Technological Changes needing capital infusion

Telekom Malaysia Competition
Competitors

Below are the top 3 Telekom Malaysia competitors:

1. Maxis Communications
2. DiGi
3. Vodafone

The brandguide table above concludes the Telekom Malaysia SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Telekom Malaysia. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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