Telekom Malaysia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Telekom Malaysia analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Telekom Malaysia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Telekom Malaysia to benchmark its business & performance as compared to the competitors and industry. As of 2020, Telekom Malaysia is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Telekom Malaysia competitors and includes Telekom Malaysia target market, segmentation, positioning & Unique Selling Proposition (USP).

Telekom Malaysia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Telekom Malaysia Brand Analysis
Parent Company



Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Connections make anything possible; Opening up Possibilities


TM is one of the largest integrated solutions provider in Malaysia, and one of Asia's leading communications companies.

Telekom Malaysia STP
Telekom Malaysia Segmentation

Broadband, data and fixed line services, internet service, cable and broadcasting solutions.

Telekom Malaysia Target Market

Retail, wholesale and the global business broadband customers

Telekom Malaysia Positioning

Internet hub and digital gateway for South-East Asia

Telekom Malaysia SWOT Analysis
Telekom Malaysia Strengths

Below are the Strengths in the SWOT Analysis of Telekom Malaysia:

1. High Speed Broadband Service helping to serve its customers
2. Strong Service Portfolio across its markets
3. Increasing Liquidity helping to implement diversified strategies
4. Strong workforce of over 30,000
5. Excellent brand visibility through TVCs and print ad campaigns, and other CSR activities and sponsorships

Telekom Malaysia Weaknesses

Here are the weaknesses in the Telekom Malaysia SWOT Analysis:

1. Dependence on the Malaysian market
2. Global penetration and brand visibility is limited as compared to leading telecom global giants

Telekom Malaysia Opportunities

Following are the Opportunities in Telekom Malaysia SWOT Analysis:

1. New Services to attract new customers
2. Strategic Agreements to help grow in new markets
3. Growth in Telecommunications Services which is predicted to help revenue growth

4. Increasing Broadband Markets across the world

Telekom Malaysia Threats

The threats in the SWOT Analysis of Telekom Malaysia are as mentioned:

1. Regulatory Changes causing constant impact on operations
2. Competitive Pressure leading to pricing crunch
3. Technological Changes needing capital infusion

Telekom Malaysia Competition

Below are the top 3 Telekom Malaysia competitors:

1. Maxis Communications
2. DiGi
3. Vodafone

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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