Frontier Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Frontier Communications analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Frontier Communications SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Frontier Communications to benchmark its business & performance as compared to the competitors and industry. Frontier Communications is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Frontier Communications competitors and includes Frontier Communications target market, segmentation, positioning & Unique Selling Proposition (USP).

Frontier Communications SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Frontier Communications

Logo

Frontier

Parent Company

Citizens Communications

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

"Welcome to the New Frontier."

USP

Frontier is the sixth largest local exchange carrier in the United States

STP

Segment

The company's products and services include value packages, telephone, television, internet, PC support & services, Wi-Fi, data & internet, voice & features, and related equipment and operates in the business and individuals segment

Target Group

  • Rural areas, small and medium-sized towns and cities
  • Residential and business customers in its markets

Positioning

In addition to local and long-distance telephone service, Frontier offers broadband Internet, digital television service, and computer technical support to residential and business customers in 27 states in the U.S.

SWOT Analysis

Strengths

1. Wide Service Portfolio helping to reach wider base
2. Well Defined Network Architecture and Technology
3. Leading Position in the Domestic Market

Weaknesses

1. Declining Operational Efficiencies causing strained returns
2. Declining Liquidity Position leading to constrained strategies

Opportunities

1. Increasing Demand for Mobile Broadband
2. Focused Investments helping to sow better returns
3. Growing Telecommunications Services Market

Threats

1. Rapid Technological changes needing frequent capital infusion
2. Government Rules and Regulations causing operational bottlenecks
3. Highly Competitive Market leading to lower RPU

Competition

Competitors

1. AT & T
2. Qwest Communications
3. América Móvil


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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