Frontier Communications SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2704

SWOT Analysis of Frontier Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Frontier Communications



Parent Company

Citizens Communications


Mobile Service Provider



Tagline/ Slogan

"Welcome to the New Frontier."


Frontier is the sixth largest local exchange carrier in the United States



The company's products and services include value packages, telephone, television, internet, PC support & services, Wi-Fi, data & internet, voice & features, and related equipment and operates in the business and individuals segment

Target Group

  • Rural areas, small and medium-sized towns and cities
  • Residential and business customers in its markets


In addition to local and long-distance telephone service, Frontier offers broadband Internet, digital television service, and computer technical support to residential and business customers in 27 states in the U.S.

SWOT Analysis


1. Wide Service Portfolio helping to reach wider base
2. Well Defined Network Architecture and Technology
3. Leading Position in the Domestic Market


1. Declining Operational Efficiencies causing strained returns
2. Declining Liquidity Position leading to constrained strategies


1. Increasing Demand for Mobile Broadband
2. Focused Investments helping to sow better returns
3. Growing Telecommunications Services Market


1. Rapid Technological changes needing frequent capital infusion
2. Government Rules and Regulations causing operational bottlenecks
3. Highly Competitive Market leading to lower RPU



1. AT & T
2. Qwest Communications
3. América Móvil

The table above concludes the Frontier Communications SWOT analysis along with its marketing and brand parameters.


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