Tata Docomo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tata Docomo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Docomo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Docomo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tata Docomo is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tata Docomo competitors and includes Tata Docomo target market, segmentation, positioning & Unique Selling Proposition (USP).

Tata Docomo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tata Docomo Brand Analysis
Parent Company

Tata

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Do the New; Because Life changes in seconds

USP

Tata Docomo was the pioneer to introduce Per second pulse calling

Tata Docomo STP
Tata Docomo SegmentationPeople with smartphones looking for high speed internet and good mobile services
Tata Docomo Target Market

Urban & tier2 middle and upper class segment

Tata Docomo Positioning

Pay only as per use by the Simplicity  of plans

Tata Docomo SWOT Analysis
Tata Docomo Strengths

Below are the Strengths in the SWOT Analysis of Tata Docomo:

1.Flexible plans provided by Tata Docomo for all of its customers
2.Good advertising of the brand using hoardings, prints at retail outlets etc
3.Strong backing of Tata group is India for Tata Docomo

4. The company has a good website and provides options like recharge, bill payment etc
5. Tata Docomo has received several business awards for its telecom services

Tata Docomo Weaknesses

Here are the weaknesses in the Tata Docomo SWOT Analysis:

1.Price competition from other big players means limited market share for Tata Docomo 
2.The brand has had its own issues with the Tata and Docomo partnership which affected business

Tata Docomo Opportunities

Following are the Opportunities in Tata Docomo SWOT Analysis:

1. Fast expanding cellular market can be tapped with partnership with leading telecom players
2. Adoption of latest and low cost technologies can help improve Tata Docomo its market share
3. Aggressive offers can help rebuild the brand and compete with leading players

Tata Docomo Threats

The threats in the SWOT Analysis of Tata Docomo are as mentioned:

1. Competitors low price offering can reduce the margins for Tata Docomo
2. Limited brand visibility compared to leading players can reduce brand recall
3. Mobile Number Portability to competitors would lead to decline in customer base

Tata Docomo Competition
Competitors

Below are the top 11 Tata Docomo competitors:

1.Reliance Jio

2.Idea

3.Vodafone

4.Airtel

5.Reliance Communications

6.MTNL

7.BSNL

8.Uninor

9.Tata Indicom

10.Virgin Mobile

11.Aircel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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