Tata Docomo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Tata Docomo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tata Docomo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Docomo to benchmark its business & performance as compared to the competitors, and make strategic improvements. Tata Docomo is one of the leading brands in the telecom service providers sector.

The article below lists the Tata Docomo SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tata Docomo SWOT Analysis:

SWOT Analysis of Tata Docomo

For Tata Docomo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tata Docomo Strengths

The strengths of Tata Docomo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tata Docomo :

1.Flexible plans provided by Tata Docomo for all of its customers
2.Good advertising of the brand using hoardings, prints at retail outlets etc
3.Strong backing of Tata group is India for Tata Docomo

4. The company has a good website and provides options like recharge, bill payment etc
5. Tata Docomo has received several business awards for its telecom services

Tata Docomo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tata Docomo SWOT Analysis:

1.Price competition from other big players means limited market share for Tata Docomo 
2.The brand has had its own issues with the Tata and Docomo partnership which affected business

Tata Docomo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tata Docomo SWOT Analysis:

1. Fast expanding cellular market can be tapped with partnership with leading telecom players
2. Adoption of latest and low cost technologies can help improve Tata Docomo its market share
3. Aggressive offers can help rebuild the brand and compete with leading players

Tata Docomo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tata Docomo are as mentioned:

1. Competitors low price offering can reduce the margins for Tata Docomo
2. Limited brand visibility compared to leading players can reduce brand recall
3. Mobile Number Portability to competitors would lead to decline in customer base

Tata Docomo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Tata Docomo:

1.Reliance Jio




5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


Hence this concludes the Tata Docomo SWOT analysis.

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About Tata Docomo

Tata Docomo Overview
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Do the New; Because Life changes in seconds


Tata Docomo was the pioneer to introduce Per second pulse calling

Tata Docomo STP
SegmentationPeople with smartphones looking for high speed internet and good mobile services
Target Market

Urban & tier2 middle and upper class segment


Pay only as per use by the Simplicity  of plans

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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