MTNL SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 5015
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SWOT Analysis of MTNL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MTNL

Parent Company

Government of India

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Transparency makes us Different

USP

MTNL has a stronghold in the landline telephony services in Mumbai and Delhi 

MTNL STP

Segment

People looking for good telecom and landline services in metros

Target Group

Individuals from urban households

Positioning

MTNL is the most reliable and low priced service provided by the government

MTNL SWOT Analysis

Strengths

1.High on cash and established infrastructure makes MTNL a strong player
2.MTNL enjoys large consumer base in New Delhi, Mumbai especially landline 
3.Being a Govt. company, it enjoys a strong reliability among users
4.MTNL was the first to introduce 3G services at low prices
5.Apart from telecom and landline, it also provides broadband services, digital TV etc

6. MTNL has more than 45000+ employees in the organization

7. The business of MTNL has also been expanded to Mauritius as MTML

Weaknesses

1. Weak marketing of MTNL as compared to other private telecom players in India
2. Bureaucratic organizational structure affects business operational efficiency

Opportunities

1.MTNL can look to capture the expanding cellular market
2.Latest and low cost technology can be the backbone of its growth
3.Untapped urban market can be a huge potential for MTNL
4.Better connect with customers through ads and service centres can help its business grow

Threats

1.Competitors low price offering has affected the business of MTNL
2. Lack of efficiency and inability to cope with competition would lead to damage to the brand
3.Customers using MNP to move out of MTNL connections would affect business

Competition

Competitors

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Reliance Communications

6.Airtel

7.BSNL

8.Uninor

9.Tata Indicom

10.Virgin Mobile

11.Aircel


The table above concludes the MTNL SWOT analysis along with its marketing and brand parameters.

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