MTNL SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MTNL analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MTNL SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MTNL to benchmark its business & performance as compared to the competitors and industry. As of 2020, MTNL is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MTNL competitors and includes MTNL target market, segmentation, positioning & Unique Selling Proposition (USP).

MTNL SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MTNL Brand Analysis
Parent Company

Government of India


Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Transparency makes us Different


MTNL has a stronghold in the landline telephony services in Mumbai and Delhi 

MTNL Segmentation

People looking for good telecom and landline services in metros

MTNL Target Market

Individuals from urban households

MTNL Positioning

MTNL is the most reliable and low priced service provided by the government

MTNL SWOT Analysis
MTNL Strengths

Below are the Strengths in the SWOT Analysis of MTNL:

1.High on cash and established infrastructure makes MTNL a strong player
2.MTNL enjoys large consumer base in New Delhi, Mumbai especially landline 
3.Being a Govt. company, it enjoys a strong reliability among users
4.MTNL was the first to introduce 3G services at low prices
5.Apart from telecom and landline, it also provides broadband services, digital TV etc

6. MTNL has more than 45000+ employees in the organization

7. The business of MTNL has also been expanded to Mauritius as MTML

MTNL Weaknesses

Here are the weaknesses in the MTNL SWOT Analysis:

1. Weak marketing of MTNL as compared to other private telecom players in India
2. Bureaucratic organizational structure affects business operational efficiency

MTNL Opportunities

Following are the Opportunities in MTNL SWOT Analysis:

1.MTNL can look to capture the expanding cellular market
2.Latest and low cost technology can be the backbone of its growth
3.Untapped urban market can be a huge potential for MTNL
4.Better connect with customers through ads and service centres can help its business grow

MTNL Threats

The threats in the SWOT Analysis of MTNL are as mentioned:

1.Competitors low price offering has affected the business of MTNL
2. Lack of efficiency and inability to cope with competition would lead to damage to the brand
3.Customers using MNP to move out of MTNL connections would affect business

MTNL Competition

Below are the top 11 MTNL competitors:

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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