MTNL SWOT Analysis, Competitors & USP
MTNL SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of MTNL, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like MTNL to benchmark its business & performance as compared to the competitors, and make strategic improvements. MTNL is one of the leading brands in the telecom service providers sector.
The article below lists the MTNL SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the MTNL SWOT Analysis:
In this article:
SWOT Analysis of MTNL
For MTNL, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
MTNL Strengths
The strengths of MTNL looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MTNL :
1.High on cash and established infrastructure makes MTNL a strong player
2.MTNL enjoys large consumer base in New Delhi, Mumbai especially landline
3.Being a Govt. company, it enjoys a strong reliability among users
4.MTNL was the first to introduce 3G services at low prices
5.Apart from telecom and landline, it also provides broadband services, digital TV etc
6. MTNL has more than 45000+ employees in the organization
7. The business of MTNL has also been expanded to Mauritius as MTML
MTNL Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MTNL SWOT Analysis:
1. Weak marketing of MTNL as compared to other private telecom players in India
2. Bureaucratic organizational structure affects business operational efficiency
MTNL Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MTNL SWOT Analysis:
1.MTNL can look to capture the expanding cellular market
2.Latest and low cost technology can be the backbone of its growth
3.Untapped urban market can be a huge potential for MTNL
4.Better connect with customers through ads and service centres can help its business grow
MTNL Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MTNL are as mentioned:
1.Competitors low price offering has affected the business of MTNL
2. Lack of efficiency and inability to cope with competition would lead to damage to the brand
3.Customers using MNP to move out of MTNL connections would affect business
MTNL Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of MTNL:
2.Idea
3.Vodafone
6.Airtel
7.BSNL
8.Uninor
11.Aircel
Hence this concludes the MTNL SWOT analysis.
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About MTNL
| MTNL Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Transparency makes us Different |
| USP |
MTNL has a stronghold in the landline telephony services in Mumbai and Delhi |
| MTNL STP | |
| Segmentation |
People looking for good telecom and landline services in metros |
| Target Market |
Individuals from urban households |
| Positioning |
MTNL is the most reliable and low priced service provided by the government |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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