Published in Telecom Service Providers category by MBA Skool Team
MTNL is one of the leading brands in the telecom service providers sector. MTNL SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of MTNL:
High on cash and established infrastructure makes MTNL a strong player
MTNL enjoys large consumer base in New Delhi, Mumbai especially landline
Being a Govt. company, it enjoys a strong reliability among users
MTNL was the first to introduce 3G services at low prices
Apart from telecom and landline, it also provides broadband services, digital TV etc
MTNL has more than 45000+ employees in the organization
The business of MTNL has also been expanded to Mauritius as MTML
Above are the strengths in the SWOT Analysis of MTNL. The strengths of MTNL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Weak marketing of MTNL as compared to other private telecom players in India
Bureaucratic organizational structure affects business operational efficiency
These were the weaknesses in the MTNL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MTNL has a stronghold in the landline telephony services in Mumbai and Delhi
People looking for good telecom and landline services in metros
Individuals from urban households
MTNL is the most reliable and low priced service provided by the government
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