Published in Telecom Service Providers category by MBA Skool Team
BSNL is one of the leading brands in the telecom service providers sector. BSNL SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BSNL:
Alliances with Ericsson and Cisco Systems are a big boon for BSNL
IT alliances with HP Compaq, interconnecting alliances
BSNL has a selling capacity of 25 million per annum
Has an excellent network coverage across India
Being a government backed brand, BSNL has a huge advantage over private players
More than 90 million people are subscribed with BSNL
Above are the strengths in the SWOT Analysis of BSNL. The strengths of BSNL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BSNL has failed to innovate in an extremely tough telecom environment
Limited brand visibility and low brand loyalty
These were the weaknesses in the BSNL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies
People looking for telecom services and data networks
Middle class from urban and rural areas
Most reliable and low priced service
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