BSNL SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of BSNL analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BSNL SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BSNL to benchmark its business & performance as compared to the competitors and industry. As of 2020, BSNL is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BSNL competitors and includes BSNL target market, segmentation, positioning & Unique Selling Proposition (USP).

BSNL SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BSNL Brand Analysis
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Connecting India; BSNL hai to bharosa hai


SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies

BSNL Segmentation

People looking for telecom services and data networks

BSNL Target Market

Middle class from urban and rural areas

BSNL Positioning

Most reliable and low priced service

BSNL SWOT Analysis
BSNL Strengths

Below are the Strengths in the SWOT Analysis of BSNL:

1.Alliances with Ericsson and Cisco Systems are a big boon for BSNL
2.IT alliances with HP Compaq, interconnecting alliances
3.BSNL has a selling capacity of 25 million per annum
4.Has an excellent network coverage across India

5. Being a government backed brand, BSNL has a huge advantage over private players

6. More than 90 million people are subscribed with BSNL

BSNL Weaknesses

Here are the weaknesses in the BSNL SWOT Analysis:

1. BSNL has failed to innovate in an extremely tough telecom environment
2. Limited brand visibility and low brand loyalty

BSNL Opportunities

Following are the Opportunities in BSNL SWOT Analysis:

1.Adoption of Next Generation Networks (NGN) is global
2.Strong strategic alliances with network companies may help BSNL Communication to focus on marketing its services
3.Untapped rural markets

BSNL Threats

The threats in the SWOT Analysis of BSNL are as mentioned:

1. Competitors low price offering can further reduce market share of BSNL
2. Saturation point in Basic telephony service
3. Mobile Number Portability can take away the brand's customers

BSNL Competition

Below are the top 11 BSNL competitors:

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BSNL. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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