BSNL SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 12417

SWOT analysis of BSNL analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BSNL SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BSNL to benchmark its business & performance as compared to the competitors and industry. BSNL is one of the leading brands in the telecom service providers sector. The table below also lists the top BSNL competitors and elaborates BSNL market segmentation, target group, positioning & Unique Selling Proposition (USP).

BSNL SWOT, Competitors, Marketing STP & Brand analysis Table
BSNL Brand Analysis
Parent Company

BSNL

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Connecting India; BSNL hai to bharosa hai

USP

SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies

BSNL STP
Segment

People looking for telecom services and data networks

Target Group

Middle class from urban and rural areas

Positioning

Most reliable and low priced service

BSNL SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BSNL. Strengths are:

1.Alliances with Ericsson and Cisco Systems are a big boon for BSNL
2.IT alliances with HP Compaq, interconnecting alliances
3.BSNL has a selling capacity of 25 million per annum
4.Has an excellent network coverage across India

5. Being a government backed brand, BSNL has a huge advantage over private players

6. More than 90 million people are subscribed with BSNL

Weaknesses

Here are the weaknesses in the BSNL SWOT Analysis:

1. BSNL has failed to innovate in an extremely tough telecom environment
2. Limited brand visibility and low brand loyalty

Opportunities

Following are the Opportunities in BSNL SWOT Analysis:

1.Adoption of Next Generation Networks (NGN) is global
2.Strong strategic alliances with network companies may help BSNL Communication to focus on marketing its services
3.Untapped rural markets

Threats

The threats in the SWOT Analysis of BSNL are as mentioned:

1. Competitors low price offering can further reduce market share of BSNL
2. Saturation point in Basic telephony service
3. Mobile Number Portability can take away the brand's customers

BSNL Competition
Competitors

Below are the top 11 BSNL competitors:

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Reliance Communications

6.MTNL

7.Airtel

8.Uninor

9.Tata Indicom

10.Virgin Mobile

11.Aircel

The brandguide table above concludes the BSNL SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BSNL. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: