BSNL SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

BSNL SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BSNL, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BSNL to benchmark its business & performance as compared to the competitors, and make strategic improvements. BSNL is one of the leading brands in the telecom service providers sector.

The article below lists the BSNL SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BSNL SWOT Analysis:

SWOT Analysis of BSNL

For BSNL, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

BSNL Strengths

The strengths of BSNL looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BSNL :

1.Alliances with Ericsson and Cisco Systems are a big boon for BSNL
2.IT alliances with HP Compaq, interconnecting alliances
3.BSNL has a selling capacity of 25 million per annum
4.Has an excellent network coverage across India

5. Being a government backed brand, BSNL has a huge advantage over private players

6. More than 90 million people are subscribed with BSNL

BSNL Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BSNL SWOT Analysis:

1. BSNL has failed to innovate in an extremely tough telecom environment
2. Limited brand visibility and low brand loyalty

BSNL Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BSNL SWOT Analysis:

1.Adoption of Next Generation Networks (NGN) is global
2.Strong strategic alliances with network companies may help BSNL Communication to focus on marketing its services
3.Untapped rural markets

BSNL Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BSNL are as mentioned:

1. Competitors low price offering can further reduce market share of BSNL
2. Saturation point in Basic telephony service
3. Mobile Number Portability can take away the brand's customers

BSNL Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of BSNL:

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


Hence this concludes the BSNL SWOT analysis.

Continue reading more about the brand/company.

About BSNL

BSNL Overview
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Connecting India; BSNL hai to bharosa hai


SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies


People looking for telecom services and data networks

Target Market

Middle class from urban and rural areas


Most reliable and low priced service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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