BSNL SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 11303

SWOT Analysis of BSNL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

Connecting India; BSNL hai to bharosa hai


SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies



People looking for telecom services and data networks

Target Group

Middle class from urban and rural areas


Most reliable and low priced service

BSNL SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BSNL. Strengths are:

1.Alliances with Ericsson and Cisco Systems are a big boon for BSNL
2.IT alliances with HP Compaq, interconnecting alliances
3.BSNL has a selling capacity of 25 million per annum
4.Has an excellent network coverage across India

5. Being a government backed brand, BSNL has a huge advantage over private players

6. More than 90 million people are subscribed with BSNL


Here are the weaknesses of BSNL :

1. BSNL has failed to innovate in an extremely tough telecom environment
2. Limited brand visibility and low brand loyalty


Following are the Opportunities of BSNL :

1.Adoption of Next Generation Networks (NGN) is global
2.Strong strategic alliances with network companies may help BSNL Communication to focus on marketing its services
3.Untapped rural markets


The threats of BSNL are as mentioned :

1. Competitors low price offering can further reduce market share of BSNL
2. Saturation point in Basic telephony service
3. Mobile Number Portability can take away the brand's customers

BSNL Competition


Below are the 11 main BSNL competitors :

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom

10.Virgin Mobile


The brandguide table above concludes the BSNL SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to BSNL. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: