BSNL SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 11303
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SWOT Analysis of BSNL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BSNL

Parent Company

BSNL

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

Connecting India; BSNL hai to bharosa hai

USP

SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies

BSNL STP

Segment

People looking for telecom services and data networks

Target Group

Middle class from urban and rural areas

Positioning

Most reliable and low priced service

BSNL SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BSNL. Strengths are:

1.Alliances with Ericsson and Cisco Systems are a big boon for BSNL
2.IT alliances with HP Compaq, interconnecting alliances
3.BSNL has a selling capacity of 25 million per annum
4.Has an excellent network coverage across India

5. Being a government backed brand, BSNL has a huge advantage over private players

6. More than 90 million people are subscribed with BSNL

Weaknesses

Here are the weaknesses of BSNL :

1. BSNL has failed to innovate in an extremely tough telecom environment
2. Limited brand visibility and low brand loyalty

Opportunities

Following are the Opportunities of BSNL :

1.Adoption of Next Generation Networks (NGN) is global
2.Strong strategic alliances with network companies may help BSNL Communication to focus on marketing its services
3.Untapped rural markets

Threats

The threats of BSNL are as mentioned :

1. Competitors low price offering can further reduce market share of BSNL
2. Saturation point in Basic telephony service
3. Mobile Number Portability can take away the brand's customers

BSNL Competition

Competitors

Below are the 11 main BSNL competitors :

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Reliance Communications

6.MTNL

7.Airtel

8.Uninor

9.Tata Indicom

10.Virgin Mobile

11.Aircel


The brandguide table above concludes the BSNL SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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