Virgin Mobile SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 10284

SWOT analysis of Virgin Mobile analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Virgin Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Virgin Mobile to benchmark its business & performance as compared to the competitors and industry. Virgin Mobile is one of the leading brands in the telecom service providers sector. The table below also lists the top Virgin Mobile competitors and elaborates Virgin Mobile market segmentation, target group, positioning & Unique Selling Proposition (USP).

Virgin Mobile SWOT, Competitors, Marketing STP & Brand analysis Table
Virgin Mobile Brand Analysis
Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

We answer to a higher calling; Now that Virgin Mobile; Think hatke; Are you with us or what


Virgin Mobile is a trendy colorful brand for the youth 

Virgin Mobile STP

People looking good quality telecom services

Target Group

Young individuals in urban areas


Stylish and fashionable youth are targeted by Virgin Mobile

Virgin Mobile SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Virgin Mobile. Strengths are:

1.Virgin Mobile is a leading global mobile service provider globally
2.Virgin Mobile has its operations spread across countries like USA, UK, India, South Africa, UAE, France etc
3.Good service centres and website having all features for paying bills, recharge etc
4.Cheap call and data rates to attract customers  
5.Virgin Mobile has a strong backing of Virgin group of Richard Branson

6. It has partnerships with leading telecom companies worldwide like Sprint (USA), Tata Teleservices (India) etc


Here are the weaknesses in the Virgin Mobile SWOT Analysis:

1.Limited brand visibility and awareness as compared to some leading global telecom brands

2. Operational issues in some countries like India, Singapore, Qatar etc hurt the brand


Following are the Opportunities in Virgin Mobile SWOT Analysis:

1.Fast expanding cellular market along with tie-ups can boost brand image of Virgin Mobile
2.Latest and low cost technologies to boost services
3.More branding and visibility along with JVs to enter newer markets


The threats in the SWOT Analysis of Virgin Mobile are as mentioned:

1. Market share of Virgin Mobile can decline due to competitors' low price offering
2. Failure of JVs and tie-ups can affect business profitability
3. Mobile Number Portability to competitor networks can reduce customer base

Virgin Mobile Competition

Below are the top 11 Virgin Mobile competitors:

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom



The brandguide table above concludes the Virgin Mobile SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Virgin Mobile. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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