Virgin Mobile SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Virgin Mobile analyses the brand by its strengths, weaknesses, opportunities & threats. In Virgin Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Virgin Mobile to benchmark its business & performance as compared to the competitors. Virgin Mobile is one of the leading brands in the telecom service providers sector.

The article below lists the Virgin Mobile SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Virgin Mobile SWOT Analysis:

SWOT Analysis of Virgin Mobile

For Virgin Mobile, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Virgin Mobile Strengths

The strengths of Virgin Mobile looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Virgin Mobile :

1.Virgin Mobile is a leading global mobile service provider globally
2.Virgin Mobile has its operations spread across countries like USA, UK, India, South Africa, UAE, France etc
3.Good service centres and website having all features for paying bills, recharge etc
4.Cheap call and data rates to attract customers  
5.Virgin Mobile has a strong backing of Virgin group of Richard Branson

6. It has partnerships with leading telecom companies worldwide like Sprint (USA), Tata Teleservices (India) etc

Virgin Mobile Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Virgin Mobile SWOT Analysis:

1.Limited brand visibility and awareness as compared to some leading global telecom brands

2. Operational issues in some countries like India, Singapore, Qatar etc hurt the brand


Virgin Mobile Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Virgin Mobile SWOT Analysis:

1.Fast expanding cellular market along with tie-ups can boost brand image of Virgin Mobile
2.Latest and low cost technologies to boost services
3.More branding and visibility along with JVs to enter newer markets

Virgin Mobile Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Virgin Mobile are as mentioned:

1. Market share of Virgin Mobile can decline due to competitors' low price offering
2. Failure of JVs and tie-ups can affect business profitability
3. Mobile Number Portability to competitor networks can reduce customer base


Virgin Mobile Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 11 competitors of Virgin Mobile:

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Reliance Communications

6.MTNL

7.BSNL

8.Uninor

9.Tata Indicom

10.Airtel

11.Aircel

Hence this concludes the Virgin Mobile SWOT analysis.

Continue reading more about the brand/company.

About Virgin Mobile

Virgin Mobile Overview
Parent Company

Virgin

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

We answer to a higher calling; Now that Virgin Mobile; Think hatke; Are you with us or what

USP

Virgin Mobile is a trendy colorful brand for the youth 

Virgin Mobile STP
Segmentation

People looking good quality telecom services

Target Market

Young individuals in urban areas

Positioning

Stylish and fashionable youth are targeted by Virgin Mobile


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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