Virgin Mobile SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 9050

SWOT Analysis of Virgin Mobile with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Virgin Mobile

Parent Company



Mobile service provider


Telecom Service Providers

Tagline/ Slogans

We answer to a higher calling; Now that Virgin Mobile; Think hatke; Are you with us or what


Virgin Mobile is a trendy colorful brand for the youth 

Virgin Mobile STP


People looking good quality telecom services

Target Group

Young individuals in urban areas


Stylish and fashionable youth are targeted by Virgin Mobile

Virgin Mobile SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Virgin Mobile :

1.Virgin Mobile is a leading global mobile service provider globally
2.Virgin Mobile has its operations spread across countries like USA, UK, India, South Africa, UAE, France etc
3.Good service centres and website having all features for paying bills, recharge etc
4.Cheap call and data rates to attract customers  
5.Virgin Mobile has a strong backing of Virgin group of Richard Branson

6. It has partnerships with leading telecom companies worldwide like Sprint (USA), Tata Teleservices (India) etc


1.Limited brand visibility and awareness as compared to some leading global telecom brands

2. Operational issues in some countries like India, Singapore, Qatar etc hurt the brand


1.Fast expanding cellular market along with tie-ups can boost brand image of Virgin Mobile
2.Latest and low cost technologies to boost services
3.More branding and visibility along with JVs to enter newer markets


1. Market share of Virgin Mobile can decline due to competitors' low price offering
2. Failure of JVs and tie-ups can affect business profitability
3. Mobile Number Portability to competitor networks can reduce customer base

Virgin Mobile Competition


Below are the 11 main Virgin Mobile competitors :

1.Reliance Jio



4.Tata Docomo

5.Reliance Communications




9.Tata Indicom



The brandguide table above concludes the Virgin Mobile SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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