Virgin Mobile SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Virgin Mobile analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Virgin Mobile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Virgin Mobile to benchmark its business & performance as compared to the competitors and industry. As of 2020, Virgin Mobile is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Virgin Mobile competitors and includes Virgin Mobile target market, segmentation, positioning & Unique Selling Proposition (USP).

Virgin Mobile SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Virgin Mobile Brand Analysis
Parent Company

Virgin

Category

Mobile service provider

Sector

Telecom Service Providers

Tagline/ Slogans

We answer to a higher calling; Now that Virgin Mobile; Think hatke; Are you with us or what

USP

Virgin Mobile is a trendy colorful brand for the youth 

Virgin Mobile STP
Virgin Mobile Segmentation

People looking good quality telecom services

Virgin Mobile Target Market

Young individuals in urban areas

Virgin Mobile Positioning

Stylish and fashionable youth are targeted by Virgin Mobile

Virgin Mobile SWOT Analysis
Virgin Mobile Strengths

Below are the Strengths in the SWOT Analysis of Virgin Mobile:

1.Virgin Mobile is a leading global mobile service provider globally
2.Virgin Mobile has its operations spread across countries like USA, UK, India, South Africa, UAE, France etc
3.Good service centres and website having all features for paying bills, recharge etc
4.Cheap call and data rates to attract customers  
5.Virgin Mobile has a strong backing of Virgin group of Richard Branson

6. It has partnerships with leading telecom companies worldwide like Sprint (USA), Tata Teleservices (India) etc

Virgin Mobile Weaknesses

Here are the weaknesses in the Virgin Mobile SWOT Analysis:

1.Limited brand visibility and awareness as compared to some leading global telecom brands

2. Operational issues in some countries like India, Singapore, Qatar etc hurt the brand

Virgin Mobile Opportunities

Following are the Opportunities in Virgin Mobile SWOT Analysis:

1.Fast expanding cellular market along with tie-ups can boost brand image of Virgin Mobile
2.Latest and low cost technologies to boost services
3.More branding and visibility along with JVs to enter newer markets

Virgin Mobile Threats

The threats in the SWOT Analysis of Virgin Mobile are as mentioned:

1. Market share of Virgin Mobile can decline due to competitors' low price offering
2. Failure of JVs and tie-ups can affect business profitability
3. Mobile Number Portability to competitor networks can reduce customer base

Virgin Mobile Competition
Competitors

Below are the top 11 Virgin Mobile competitors:

1.Reliance Jio

2.Idea

3.Vodafone

4.Tata Docomo

5.Reliance Communications

6.MTNL

7.BSNL

8.Uninor

9.Tata Indicom

10.Airtel

11.Aircel


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Virgin Mobile. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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