Alcatel-Lucent SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 7297

SWOT analysis of Alcatel-Lucent analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Alcatel-Lucent SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alcatel-Lucent to benchmark its business & performance as compared to the competitors and industry. Alcatel-Lucent is one of the leading brands in the telecom service providers sector. The table below also lists the top Alcatel-Lucent competitors and elaborates Alcatel-Lucent market segmentation, target group, positioning & Unique Selling Proposition (USP).

Alcatel-Lucent SWOT, Competitors, Marketing STP & Brand analysis Table
Alcatel-Lucent Brand Analysis
Parent Company

Alcatel-Lucent

Category

Telecommunication Equipment

Sector

Telecom Service Providers

Tagline/ Slogan

Because the world is always on; At the speed of ideas

USP

The creator of high value-added communications solutions

Alcatel-Lucent STP
Segment

Mobile telephony companies, carriers, service providers and

enterprises

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers

Positioning

A provider of end-to-end communications solutions, enabling carriers, service providers and enterprises to deliver content to any type of user

Alcatel-Lucent SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alcatel-Lucent. Strengths are:

1. Line with evolution of the telecommunications market

2. Fixed communications and Broadband

3. Diversified into many segments

4. Flexible and responsive organization

5. Presence in the most dynamic markets

6. Strong R&D department

Weaknesses

Here are the weaknesses in the Alcatel-Lucent SWOT Analysis:

1. Additional sources required to finance business

2. Low margins in many segments and limited global presence

Opportunities

Following are the Opportunities in Alcatel-Lucent SWOT Analysis:

1. New emerging markets

2. Population growth and urbanization is increasing the demand

Threats

The threats in the SWOT Analysis of Alcatel-Lucent are as mentioned:

1. Weakening  dollar

2. Weakness in the telecommunications market

3. Rapid changes in technology

4. Limited number of large customers

5. Limited protection of intellectual property rights

6. Weakness its thinness in America and on the Net

Alcatel-Lucent Competition
Competitors

Below are the top 3 Alcatel-Lucent competitors:

1.Siemens
2.Nokia
3.Motorola Solutions

The brandguide table above concludes the Alcatel-Lucent SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alcatel-Lucent. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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