Alcatel-Lucent SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Alcatel-Lucent analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Alcatel-Lucent SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alcatel-Lucent to benchmark its business & performance as compared to the competitors and industry. As of 2020, Alcatel-Lucent is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Alcatel-Lucent competitors and includes Alcatel-Lucent target market, segmentation, positioning & Unique Selling Proposition (USP).

Alcatel-Lucent SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Alcatel-Lucent Brand Analysis
Parent Company

Alcatel-Lucent

Category

Telecommunication Equipment

Sector

Telecom Service Providers

Tagline/ Slogan

Because the world is always on; At the speed of ideas

USP

The creator of high value-added communications solutions

Alcatel-Lucent STP
Alcatel-Lucent Segmentation

Mobile telephony companies, carriers, service providers and

enterprises

Alcatel-Lucent Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers

Alcatel-Lucent Positioning

A provider of end-to-end communications solutions, enabling carriers, service providers and enterprises to deliver content to any type of user

Alcatel-Lucent SWOT Analysis
Alcatel-Lucent Strengths

Below are the Strengths in the SWOT Analysis of Alcatel-Lucent:

1. Line with evolution of the telecommunications market

2. Fixed communications and Broadband

3. Diversified into many segments

4. Flexible and responsive organization

5. Presence in the most dynamic markets

6. Strong R&D department

Alcatel-Lucent Weaknesses

Here are the weaknesses in the Alcatel-Lucent SWOT Analysis:

1. Additional sources required to finance business

2. Low margins in many segments and limited global presence

Alcatel-Lucent Opportunities

Following are the Opportunities in Alcatel-Lucent SWOT Analysis:

1. New emerging markets

2. Population growth and urbanization is increasing the demand

Alcatel-Lucent Threats

The threats in the SWOT Analysis of Alcatel-Lucent are as mentioned:

1. Weakening  dollar

2. Weakness in the telecommunications market

3. Rapid changes in technology

4. Limited number of large customers

5. Limited protection of intellectual property rights

6. Weakness its thinness in America and on the Net

Alcatel-Lucent Competition
Competitors

Below are the top 3 Alcatel-Lucent competitors:

1.Siemens
2.Nokia
3.Motorola Solutions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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