Ericsson SWOT Analysis, Competitors & USP

Posted in Telecom Service Providers, Total Reads: 6681

SWOT Analysis of Ericsson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Ericsson Group


Telecommunications Equipment


Telecom Service Providers

Tagline/ Slogan

A world of communication


A market, technology and operational leader with  economies of scale

Ericsson STP


Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication technology

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers


LM Ericsson (Ericsson) is a supplier of mobile systems

providing total solutions for systems and applications

Ericsson SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ericsson :

1. Flexibility in providing and conducting business solutions

2. Mobile systems technology

3. Has been operating on economies of scale

4. Flexible and responsive organization

5. Global presence in over 180 countries

6. Strong R&D department

7. Has over 100,000 employees in the organisation


1.Variability in operating results is a conern

2. Credit and other risk regarding customers


1.New emerging markets

2. Service application

3. Network management services


1.Fast market changing

2. Technically complicated

3. Telecommunications environment

4. Highly competitive telecommunications market

5. Limited protection of intellectual property rights

Ericsson Competition


Below are the 3 main Ericsson competitors :

3.Motorola Solutions

The brandguide table above concludes the Ericsson SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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