Ericsson SWOT Analysis
Ericsson is one of the leading brands in the telecom service providers sector. Ericsson SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ericsson:
Quick Glance:
Ericsson Strengths
- Flexibility in providing and conducting business solutions
- Mobile systems technology
- Has been operating on economies of scale
- Flexible and responsive organization
- Global presence in over 180 countries
- Strong R&D department
- Has over 100,000 employees in the organisation
Above are the strengths in the SWOT Analysis of Ericsson. The strengths of Ericsson looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ericsson Weaknesses
- Variability in operating results is a conern
- Credit and other risk regarding customers
These were the weaknesses in the Ericsson SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Ericsson Opportunities
- New emerging markets
- Service application
- Network management services
Above we covered the opportunities in Ericsson SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ericsson Threats
- Fast market changing
- Technically complicated
- Telecommunications environment
- Highly competitive telecommunications market
- Limited protection of intellectual property rights
The threats in the SWOT Analysis of Ericsson are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Ericsson SWOT analysis.
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About Ericsson
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ericsson Overview | |
|---|---|
| Parent Company |
Ericsson Group |
| Category |
Telecommunications Equipment |
| Sector | |
| Tagline/ Slogan |
A world of communication |
| USP |
A market, technology and operational leader with economies of scale |
| Ericsson STP | |
| Segmentation |
Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication technology |
| Target Market |
Telecom Companies, IT firms, Construction companies, Internet service providers |
| Positioning |
LM Ericsson (Ericsson) is a supplier of mobile systems providing total solutions for systems and applications |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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