Ericsson SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ericsson analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ericsson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ericsson to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ericsson is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ericsson competitors and includes Ericsson target market, segmentation, positioning & Unique Selling Proposition (USP).

Ericsson SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ericsson Brand Analysis
Parent Company

Ericsson Group


Telecommunications Equipment


Telecom Service Providers

Tagline/ Slogan

A world of communication


A market, technology and operational leader with  economies of scale

Ericsson STP
Ericsson Segmentation

Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication technology

Ericsson Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers

Ericsson Positioning

LM Ericsson (Ericsson) is a supplier of mobile systems

providing total solutions for systems and applications

Ericsson SWOT Analysis
Ericsson Strengths

Below are the Strengths in the SWOT Analysis of Ericsson:

1. Flexibility in providing and conducting business solutions

2. Mobile systems technology

3. Has been operating on economies of scale

4. Flexible and responsive organization

5. Global presence in over 180 countries

6. Strong R&D department

7. Has over 100,000 employees in the organisation

Ericsson Weaknesses

Here are the weaknesses in the Ericsson SWOT Analysis:

1.Variability in operating results is a conern

2. Credit and other risk regarding customers

Ericsson Opportunities

Following are the Opportunities in Ericsson SWOT Analysis:

1.New emerging markets

2. Service application

3. Network management services

Ericsson Threats

The threats in the SWOT Analysis of Ericsson are as mentioned:

1.Fast market changing

2. Technically complicated

3. Telecommunications environment

4. Highly competitive telecommunications market

5. Limited protection of intellectual property rights

Ericsson Competition

Below are the top 3 Ericsson competitors:

3.Motorola Solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ericsson. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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