Ericsson SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Ericsson SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ericsson, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ericsson to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ericsson is one of the leading brands in the telecom service providers sector.

The article below lists the Ericsson SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ericsson SWOT Analysis:

SWOT Analysis of Ericsson

For Ericsson, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ericsson Strengths

The strengths of Ericsson looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ericsson :

1. Flexibility in providing and conducting business solutions

2. Mobile systems technology

3. Has been operating on economies of scale

4. Flexible and responsive organization

5. Global presence in over 180 countries

6. Strong R&D department

7. Has over 100,000 employees in the organisation

Ericsson Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ericsson SWOT Analysis:

1.Variability in operating results is a conern

2. Credit and other risk regarding customers

Ericsson Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ericsson SWOT Analysis:

1.New emerging markets

2. Service application

3. Network management services

Ericsson Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ericsson are as mentioned:

1.Fast market changing

2. Technically complicated

3. Telecommunications environment

4. Highly competitive telecommunications market

5. Limited protection of intellectual property rights

Ericsson Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ericsson:

3.Motorola Solutions

Hence this concludes the Ericsson SWOT analysis.

Continue reading more about the brand/company.

About Ericsson

Ericsson Overview
Parent Company

Ericsson Group


Telecommunications Equipment


Telecom Service Providers

Tagline/ Slogan

A world of communication


A market, technology and operational leader with  economies of scale

Ericsson STP

Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication technology

Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers


LM Ericsson (Ericsson) is a supplier of mobile systems

providing total solutions for systems and applications

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Ericsson. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin