Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Ericsson analyses the brand by its strengths, weaknesses, opportunities & threats. In Ericsson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ericsson to benchmark its business & performance as compared to the competitors. Ericsson is one of the leading brands in the telecom service providers sector.
The article below lists the Ericsson SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ericsson competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
A market, technology and operational leader with economies of scale
Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication technology
Telecom Companies, IT firms, Construction companies, Internet service providers
LM Ericsson (Ericsson) is a supplier of mobile systems
providing total solutions for systems and applications
SWOT Analysis of Ericsson
For Ericsson, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Ericsson SWOT Analysis:
The strengths of Ericsson looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ericsson :
1. Flexibility in providing and conducting business solutions
2. Mobile systems technology
3. Has been operating on economies of scale
4. Flexible and responsive organization
5. Global presence in over 180 countries
6. Strong R&D department
7. Has over 100,000 employees in the organisation
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ericsson SWOT Analysis:
1.Variability in operating results is a conern
2. Credit and other risk regarding customers
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ericsson SWOT Analysis:
1.New emerging markets
2. Service application
3. Network management services
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ericsson are as mentioned:
1.Fast market changing
2. Technically complicated
3. Telecommunications environment
4. Highly competitive telecommunications market
5. Limited protection of intellectual property rights
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ericsson:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ericsson. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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