American Towers SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 2787

SWOT Analysis of American Towers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Towers

Parent Company

American Towers Corporation


Communications Equipment


Industrial Products

Tagline/ Slogan

Where you want to be.


Specializes in providing mobile and telecom heavy infrastructure



Wireless towers, broadcast towers, DAS solutions, rooftops

Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers


World leader in provider in the eyes of our employees, customers and communities, enabling the deployment of advanced services that make wireless communication possible everywhere.

SWOT Analysis


1. Strong market base United States, Mexico, Brazil and India
2. Huge installed customer base with long term contracts

3. Economies of scale lower cost and increase services to customers

4. Diversification in formats and target customer

5. Country Market Leader

6. Geographical coverage is across the world

7. Strong Corporate governance


1.Expensive P/E is a concern

2.Low margins and profits


1.IPAD applications

2.Wireless Tower Expansion

3.Data services for mobile devices have higher margins for wireless carriers

4. Emerging Markets

5. Data Intensive Applications

6. Smart phone applications increasing


1.Global economic conditions
2.Patent litigations



1.Crown Castle International Corp.
2.SBA Communications Corporation

3.Global Tower, LLC

The table above concludes the American Towers SWOT analysis along with its marketing and brand parameters.


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