American Towers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

American Towers Corporation

Communications Equipment

Telecom Service Providers

Where you want to be.

Specializes in providing mobile and telecom heavy infrastructure

Wireless towers, broadcast towers, DAS solutions, rooftops

Telecom Companies, IT firms, Construction companies, Internet service providers

World leader in provider in the eyes of our employees, customers and communities, enabling the deployment of advanced services that make wireless communication possible everywhere.

Below are the Strengths in the SWOT Analysis of American Towers:

1. Strong market base United States, Mexico, Brazil and India
2. Huge installed customer base with long term contracts

3. Economies of scale lower cost and increase services to customers

4. Diversification in formats and target customer

5. Country Market Leader

6. Geographical coverage is across the world

7. Strong Corporate governance

Here are the weaknesses in the American Towers SWOT Analysis:

1.Expensive P/E is a concern

2.Low margins and profits

Following are the Opportunities in American Towers SWOT Analysis:

1.IPAD applications

2.Wireless Tower Expansion

3.Data services for mobile devices have higher margins for wireless carriers

4. Emerging Markets

5. Data Intensive Applications

6. Smart phone applications increasing

The threats in the SWOT Analysis of American Towers are as mentioned:

1.Global economic conditions
2.Patent litigations

Below are the top 3 American Towers competitors:

1.Crown Castle International Corp.
2.SBA Communications Corporation

3.Global Tower, LLC