American Towers SWOT Analysis
American Towers is one of the leading brands in the telecom service providers sector. American Towers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of American Towers:
Quick Glance:
American Towers Strengths
- Strong market base United States, Mexico, Brazil and India
- Huge installed customer base with long term contracts
- Economies of scale lower cost and increase services to customers
- Diversification in formats and target customer
- Country Market Leader
- Geographical coverage is across the world
- Strong Corporate governance
Above are the strengths in the SWOT Analysis of American Towers. The strengths of American Towers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
American Towers Weaknesses
- Expensive P/E is a concern
- Low margins and profits
These were the weaknesses in the American Towers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
American Towers Opportunities
- IPAD applications
- Wireless Tower Expansion
- Data services for mobile devices have higher margins for wireless carriers
- Emerging Markets
- Data Intensive Applications
- Smart phone applications increasing
Above we covered the opportunities in American Towers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
American Towers Threats
- Global economic conditions
- Patent litigations
The threats in the SWOT Analysis of American Towers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the American Towers SWOT analysis.
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About American Towers
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| American Towers Overview | |
|---|---|
| Parent Company |
American Towers Corporation |
| Category |
Communications Equipment |
| Sector | |
| Tagline/ Slogan |
Where you want to be. |
| USP |
Specializes in providing mobile and telecom heavy infrastructure |
| American Towers STP | |
| Segmentation |
Wireless towers, broadcast towers, DAS solutions, rooftops |
| Target Market |
Telecom Companies, IT firms, Construction companies, Internet service providers |
| Positioning |
World leader in provider in the eyes of our employees, customers and communities, enabling the deployment of advanced services that make wireless communication possible everywhere. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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