American Towers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of American Towers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In American Towers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American Towers to benchmark its business & performance as compared to the competitors and industry. As of 2020, American Towers is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top American Towers competitors and includes American Towers target market, segmentation, positioning & Unique Selling Proposition (USP).

American Towers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
American Towers Brand Analysis
Parent Company

American Towers Corporation

Category

Communications Equipment

Sector

Telecom Service Providers

Tagline/ Slogan

Where you want to be.

USP

Specializes in providing mobile and telecom heavy infrastructure

American Towers STP
American Towers Segmentation

Wireless towers, broadcast towers, DAS solutions, rooftops

American Towers Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers

American Towers Positioning

World leader in provider in the eyes of our employees, customers and communities, enabling the deployment of advanced services that make wireless communication possible everywhere.

American Towers SWOT Analysis
American Towers Strengths

Below are the Strengths in the SWOT Analysis of American Towers:

1. Strong market base United States, Mexico, Brazil and India
2. Huge installed customer base with long term contracts

3. Economies of scale lower cost and increase services to customers

4. Diversification in formats and target customer

5. Country Market Leader

6. Geographical coverage is across the world

7. Strong Corporate governance

American Towers Weaknesses

Here are the weaknesses in the American Towers SWOT Analysis:

1.Expensive P/E is a concern

2.Low margins and profits

American Towers Opportunities

Following are the Opportunities in American Towers SWOT Analysis:

1.IPAD applications

2.Wireless Tower Expansion

3.Data services for mobile devices have higher margins for wireless carriers

4. Emerging Markets

5. Data Intensive Applications

6. Smart phone applications increasing

American Towers Threats

The threats in the SWOT Analysis of American Towers are as mentioned:

1.Global economic conditions
2.Patent litigations

American Towers Competition
Competitors

Below are the top 3 American Towers competitors:

1.Crown Castle International Corp.
2.SBA Communications Corporation

3.Global Tower, LLC


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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