American Towers SWOT Analysis, Competitors & USP
SWOT analysis of American Towers analyses the brand by its strengths, weaknesses, opportunities & threats. In American Towers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like American Towers to benchmark its business & performance as compared to the competitors. American Towers is one of the leading brands in the telecom service providers sector.
The table below lists the American Towers SWOT (Strengths, Weaknesses, Opportunities, Threats), top American Towers competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| American Towers Brand Analysis | |
|---|---|
| Parent Company |
American Towers Corporation |
| Category |
Communications Equipment |
| Sector | |
| Tagline/ Slogan |
Where you want to be. |
| USP |
Specializes in providing mobile and telecom heavy infrastructure |
| American Towers STP | |
| Segment |
Wireless towers, broadcast towers, DAS solutions, rooftops |
| Target Group |
Telecom Companies, IT firms, Construction companies, Internet service providers |
| Positioning |
World leader in provider in the eyes of our employees, customers and communities, enabling the deployment of advanced services that make wireless communication possible everywhere. |
| SWOT Analysis of American Towers | |
| American Towers Strengths |
Below are the Strengths in the SWOT Analysis of American Towers: 1. Strong market base United States, Mexico, Brazil and India 3. Economies of scale lower cost and increase services to customers 4. Diversification in formats and target customer 5. Country Market Leader 6. Geographical coverage is across the world 7. Strong Corporate governance |
| American Towers Weaknesses |
Here are the weaknesses in the American Towers SWOT Analysis: 1.Expensive P/E is a concern 2.Low margins and profits |
| American Towers Opportunities |
Following are the Opportunities in American Towers SWOT Analysis: 1.IPAD applications 2.Wireless Tower Expansion 3.Data services for mobile devices have higher margins for wireless carriers 4. Emerging Markets 5. Data Intensive Applications 6. Smart phone applications increasing |
| American Towers Threats |
The threats in the SWOT Analysis of American Towers are as mentioned: 1.Global economic conditions |
| American Towers Competition | |
| American Towers Competitors |
Below are the top 3 competitors of American Towers: 1.Crown Castle International Corp. 3.Global Tower, LLC |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to American Towers. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
