American Towers SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of American Towers analyses the brand by its strengths, weaknesses, opportunities & threats. In American Towers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American Towers to benchmark its business & performance as compared to the competitors. American Towers is one of the leading brands in the telecom service providers sector.

The article below lists the American Towers SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the American Towers SWOT Analysis:

SWOT Analysis of American Towers

For American Towers, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

American Towers Strengths

The strengths of American Towers looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of American Towers :

1. Strong market base United States, Mexico, Brazil and India
2. Huge installed customer base with long term contracts

3. Economies of scale lower cost and increase services to customers

4. Diversification in formats and target customer

5. Country Market Leader

6. Geographical coverage is across the world

7. Strong Corporate governance

American Towers Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the American Towers SWOT Analysis:

1.Expensive P/E is a concern

2.Low margins and profits


American Towers Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in American Towers SWOT Analysis:

1.IPAD applications

2.Wireless Tower Expansion

3.Data services for mobile devices have higher margins for wireless carriers

4. Emerging Markets

5. Data Intensive Applications

6. Smart phone applications increasing

American Towers Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of American Towers are as mentioned:

1.Global economic conditions
2.Patent litigations


American Towers Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of American Towers:

1.Crown Castle International Corp.
2.SBA Communications Corporation

3.Global Tower, LLC

Hence this concludes the American Towers SWOT analysis.

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About American Towers

American Towers Overview
Parent Company

American Towers Corporation

Category

Communications Equipment

Sector

Telecom Service Providers

Tagline/ Slogan

Where you want to be.

USP

Specializes in providing mobile and telecom heavy infrastructure

American Towers STP
Segmentation

Wireless towers, broadcast towers, DAS solutions, rooftops

Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers

Positioning

World leader in provider in the eyes of our employees, customers and communities, enabling the deployment of advanced services that make wireless communication possible everywhere.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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