Axiata Group Berhad SWOT Analysis, Competitors & USP
SWOT analysis of Axiata Group Berhad analyses the brand by its strengths, weaknesses, opportunities & threats. In Axiata Group Berhad SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Axiata Group Berhad to benchmark its business & performance as compared to the competitors. Axiata Group Berhad is one of the leading brands in the telecom service providers sector.
The table below lists the Axiata Group Berhad SWOT (Strengths, Weaknesses, Opportunities, Threats), top Axiata Group Berhad competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Axiata Group Berhad Brand Analysis | |
|---|---|
| Parent Company |
Axiata Group |
| Category |
Communication Equipment |
| Sector | |
| Tagline/ Slogan |
Advancing Asia |
| USP |
Axiata takes different strategies and brands to capture different markets throughout Asia |
| Axiata Group Berhad STP | |
| Segment |
Mobile telephony companies, carriers, service providers and enterprises |
| Target Group |
Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer mobile/telephony services |
| Positioning |
Axiata is one of the largest Asian telecommunications companies |
| SWOT Analysis of Axiata Group Berhad | |
| Axiata Group Berhad Strengths |
Below are the Strengths in the SWOT Analysis of Axiata Group Berhad: 1. High price competitiveness in SE Asia 2. A very huge size and nearly 20,000 employees 3. Diversified into many segments 4. Line with evolution of the telecommunications market 5. Strong R&D department 6. Strong market reputation and presence in the sector |
| Axiata Group Berhad Weaknesses |
Here are the weaknesses in the Axiata Group Berhad SWOT Analysis: 1. Recent Low market share is a concern 2. Low margins in many segments |
| Axiata Group Berhad Opportunities |
Following are the Opportunities in Axiata Group Berhad SWOT Analysis: 1. Market penetration in internet usage is increasing 2. Population growth and urbanization is increasing the demand 3. Growth in telecommunication service industry 4. IPO offerings in other countries |
| Axiata Group Berhad Threats |
The threats in the SWOT Analysis of Axiata Group Berhad are as mentioned: 1. Subscriber War Business Practices 2. Smartphone war 3. Rapid changes in technolog 4. Competition throughaggressive advertising |
| Axiata Group Berhad Competition | |
| Axiata Group Berhad Competitors |
Below are the top 3 competitors of Axiata Group Berhad: 1.Deutsche Telekom AG |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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