Axiata Group Berhad SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 6941

SWOT Analysis of Axiata Group Berhad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Axiata Group Berhad

Parent Company

Axiata Group


Communication Equipment


Industrial Products

Tagline/ Slogan

Advancing Asia


Axiata takes different strategies and brands to capture different markets throughout Asia



Mobile telephony companies, carriers, service providers and


Target Group

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer mobile/telephony services


Axiata is one of the largest Asian telecommunications companies

SWOT Analysis


1.  High price competitiveness in SE Asia

2. A very huge size and nearly 20,000 employees

3. Diversified into many segments

4. Line with evolution of the telecommunications market

5. Strong R&D department

6. Strong market reputation and presence in the sector


1. Recent Low market share is a concern

2. Low margins in many segments


1. Market penetration in internet usage is increasing

2. Population growth and urbanization is increasing the demand

3. Growth in telecommunication service industry

4. IPO offerings in other countries


1. Subscriber War Business Practices

2. Smartphone war

3. Rapid changes in technolog

4. Competition throughaggressive advertising



1.Deutsche Telekom AG
2.Maxis Communications Berhad

The table above concludes the Axiata Group Berhad SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Axiata Group Berhad. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: