Axiata Group Berhad SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Axiata Group

Communication Equipment

Telecom Service Providers

Advancing Asia

Axiata takes different strategies and brands to capture different markets throughout Asia

Mobile telephony companies, carriers, service providers and

enterprises

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer mobile/telephony services

Axiata is one of the largest Asian telecommunications companies

Below are the Strengths in the SWOT Analysis of Axiata Group Berhad:

1.  High price competitiveness in SE Asia

2. A very huge size and nearly 20,000 employees

3. Diversified into many segments

4. Line with evolution of the telecommunications market

5. Strong R&D department

6. Strong market reputation and presence in the sector

Here are the weaknesses in the Axiata Group Berhad SWOT Analysis:

1. Recent Low market share is a concern

2. Low margins in many segments

Following are the Opportunities in Axiata Group Berhad SWOT Analysis:

1. Market penetration in internet usage is increasing

2. Population growth and urbanization is increasing the demand

3. Growth in telecommunication service industry

4. IPO offerings in other countries

The threats in the SWOT Analysis of Axiata Group Berhad are as mentioned:

1. Subscriber War Business Practices

2. Smartphone war

3. Rapid changes in technolog

4. Competition throughaggressive advertising

Below are the top 3 Axiata Group Berhad competitors:

1.Deutsche Telekom AG
2.Maxis Communications Berhad
3.TeliaSonera