Axiata Group Berhad SWOT Analysis
Here is a detailed SWOT analysis of Axiata Group Berhad covering strengths, weaknesses, opportunities and threats.
Axiata Group Berhad Strengths
- High price competitiveness in SE Asia
- A very huge size and nearly 20,000 employees
- Diversified into many segments
- Line with evolution of the telecommunications market
- Strong R&D department
- Strong market reputation and presence in the sector
Above are the strengths in the SWOT Analysis of Axiata Group Berhad. The strengths of Axiata Group Berhad looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Axiata Group Berhad Weaknesses
- Recent Low market share is a concern
- Low margins in many segments
These were the weaknesses in the Axiata Group Berhad SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Axiata Group Berhad Opportunities
- Market penetration in internet usage is increasing
- Population growth and urbanization is increasing the demand
- Growth in telecommunication service industry
- IPO offerings in other countries
Above we covered the opportunities in Axiata Group Berhad SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Axiata Group Berhad Threats
- Subscriber War Business Practices
- Smartphone war
- Rapid changes in technolog
- Competition throughaggressive advertising
The threats in the SWOT Analysis of Axiata Group Berhad are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Axiata Group Berhad SWOT analysis.
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About Axiata Group Berhad
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Axiata Group Berhad Overview | |
|---|---|
| Parent Company |
Axiata Group |
| Category |
Communication Equipment |
| Sector | |
| Tagline/ Slogan |
Advancing Asia |
| USP |
Axiata takes different strategies and brands to capture different markets throughout Asia |
| Axiata Group Berhad STP | |
| Segmentation |
Mobile telephony companies, carriers, service providers and enterprises |
| Target Market |
Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer mobile/telephony services |
| Positioning |
Axiata is one of the largest Asian telecommunications companies |
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