Axiata Group Berhad SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Axiata Group Berhad analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Axiata Group Berhad SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Axiata Group Berhad to benchmark its business & performance as compared to the competitors and industry. As of 2020, Axiata Group Berhad is one of the leading brands in the telecom service providers sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Axiata Group Berhad competitors and includes Axiata Group Berhad target market, segmentation, positioning & Unique Selling Proposition (USP).

Axiata Group Berhad SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Axiata Group Berhad Brand Analysis
Parent Company

Axiata Group


Communication Equipment


Telecom Service Providers

Tagline/ Slogan

Advancing Asia


Axiata takes different strategies and brands to capture different markets throughout Asia

Axiata Group Berhad STP
Axiata Group Berhad Segmentation

Mobile telephony companies, carriers, service providers and


Axiata Group Berhad Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer mobile/telephony services

Axiata Group Berhad Positioning

Axiata is one of the largest Asian telecommunications companies

Axiata Group Berhad SWOT Analysis
Axiata Group Berhad Strengths

Below are the Strengths in the SWOT Analysis of Axiata Group Berhad:

1.  High price competitiveness in SE Asia

2. A very huge size and nearly 20,000 employees

3. Diversified into many segments

4. Line with evolution of the telecommunications market

5. Strong R&D department

6. Strong market reputation and presence in the sector

Axiata Group Berhad Weaknesses

Here are the weaknesses in the Axiata Group Berhad SWOT Analysis:

1. Recent Low market share is a concern

2. Low margins in many segments

Axiata Group Berhad Opportunities

Following are the Opportunities in Axiata Group Berhad SWOT Analysis:

1. Market penetration in internet usage is increasing

2. Population growth and urbanization is increasing the demand

3. Growth in telecommunication service industry

4. IPO offerings in other countries

Axiata Group Berhad Threats

The threats in the SWOT Analysis of Axiata Group Berhad are as mentioned:

1. Subscriber War Business Practices

2. Smartphone war

3. Rapid changes in technolog

4. Competition throughaggressive advertising

Axiata Group Berhad Competition

Below are the top 3 Axiata Group Berhad competitors:

1.Deutsche Telekom AG
2.Maxis Communications Berhad

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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