Axiata Group Berhad SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Axiata Group Berhad SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Axiata Group Berhad, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Axiata Group Berhad to benchmark its business & performance as compared to the competitors, and make strategic improvements. Axiata Group Berhad is one of the leading brands in the telecom service providers sector.

The article below lists the Axiata Group Berhad SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Axiata Group Berhad SWOT Analysis:

SWOT Analysis of Axiata Group Berhad

For Axiata Group Berhad, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Axiata Group Berhad Strengths

The strengths of Axiata Group Berhad looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Axiata Group Berhad :

1.  High price competitiveness in SE Asia

2. A very huge size and nearly 20,000 employees

3. Diversified into many segments

4. Line with evolution of the telecommunications market

5. Strong R&D department

6. Strong market reputation and presence in the sector

Axiata Group Berhad Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Axiata Group Berhad SWOT Analysis:

1. Recent Low market share is a concern

2. Low margins in many segments

Axiata Group Berhad Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Axiata Group Berhad SWOT Analysis:

1. Market penetration in internet usage is increasing

2. Population growth and urbanization is increasing the demand

3. Growth in telecommunication service industry

4. IPO offerings in other countries

Axiata Group Berhad Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Axiata Group Berhad are as mentioned:

1. Subscriber War Business Practices

2. Smartphone war

3. Rapid changes in technolog

4. Competition throughaggressive advertising

Axiata Group Berhad Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Axiata Group Berhad:

1.Deutsche Telekom AG
2.Maxis Communications Berhad

Hence this concludes the Axiata Group Berhad SWOT analysis.

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About Axiata Group Berhad

Axiata Group Berhad Overview
Parent Company

Axiata Group


Communication Equipment


Telecom Service Providers

Tagline/ Slogan

Advancing Asia


Axiata takes different strategies and brands to capture different markets throughout Asia

Axiata Group Berhad STP

Mobile telephony companies, carriers, service providers and


Target Market

Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer mobile/telephony services


Axiata is one of the largest Asian telecommunications companies

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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