SWOT analysis of Axiata Group Berhad analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Axiata Group Berhad SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Axiata Group Berhad to benchmark its business & performance as compared to the competitors and industry. As of 2020, Axiata Group Berhad is one of the leading brands in the telecom service providers sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Axiata Group Berhad competitors and includes Axiata Group Berhad target market, segmentation, positioning & Unique Selling Proposition (USP).
Axiata Group Berhad Brand Analysis | |
---|---|
Parent Company |
Axiata Group |
Category |
Communication Equipment |
Sector | |
Tagline/ Slogan |
Advancing Asia |
USP |
Axiata takes different strategies and brands to capture different markets throughout Asia |
Axiata Group Berhad STP | |
Axiata Group Berhad Segmentation |
Mobile telephony companies, carriers, service providers and enterprises |
Axiata Group Berhad Target Market |
Telecom Companies, IT firms, Construction companies, Internet service providers , Consumer mobile/telephony services |
Axiata Group Berhad Positioning |
Axiata is one of the largest Asian telecommunications companies |
Axiata Group Berhad SWOT Analysis | |
Axiata Group Berhad Strengths |
Below are the Strengths in the SWOT Analysis of Axiata Group Berhad: 1. High price competitiveness in SE Asia 2. A very huge size and nearly 20,000 employees 3. Diversified into many segments 4. Line with evolution of the telecommunications market 5. Strong R&D department 6. Strong market reputation and presence in the sector |
Axiata Group Berhad Weaknesses |
Here are the weaknesses in the Axiata Group Berhad SWOT Analysis: 1. Recent Low market share is a concern 2. Low margins in many segments |
Axiata Group Berhad Opportunities |
Following are the Opportunities in Axiata Group Berhad SWOT Analysis: 1. Market penetration in internet usage is increasing 2. Population growth and urbanization is increasing the demand 3. Growth in telecommunication service industry 4. IPO offerings in other countries |
Axiata Group Berhad Threats |
The threats in the SWOT Analysis of Axiata Group Berhad are as mentioned: 1. Subscriber War Business Practices 2. Smartphone war 3. Rapid changes in technolog 4. Competition throughaggressive advertising |
Axiata Group Berhad Competition | |
Competitors |
Below are the top 3 Axiata Group Berhad competitors: 1.Deutsche Telekom AG |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Axiata Group Berhad. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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