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Wynn Resorts SWOT Analysis

Here is a detailed SWOT analysis of Wynn Resorts covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Tourism and Hospitality category Read time:

Wynn Resorts Strengths

  1. Developer and operator of high end hotels and casinos 
  2. Presence in strategic locations
  3. Brand recognition is high in the US
  4. Experienced CEO Steve Wynn
  5. Macau Casinos in China, adding to their revenues
  6. Over 16,000+ people are employed with the organization

Above are the strengths in the SWOT Analysis of Wynn Resorts. The strengths of Wynn Resorts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wynn Resorts Weaknesses

  1. Declining operational performance
  2. Fewer resorts than competitor means limited market share

These were the weaknesses in the Wynn Resorts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wynn Resorts Opportunities

  1. Expansion into Emerging markets
  2. Domestic Tourism
  3. Growing prospects in domestic tourism

Above we covered the opportunities in Wynn Resorts SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wynn Resorts Threats

  1. Government policies
  2. Decline in Economy
  3. Airline Cuts

The threats in the SWOT Analysis of Wynn Resorts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wynn Resorts SWOT analysis.

Read Similar SWOT analysis

About Wynn Resorts

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wynn Resorts Overview
Parent Company

Wynn Resorts
Category

Hotels
Sector

Tourism and Hospitality
Tagline/ Slogan

-
USP

International luxury resorts, gaming, casino and Entertainment
Wynn Resorts STP
Segmentation

Tourists
Target Market

Luxury and Premium segment tourists
Positioning

Resort destination casino with luxury


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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