Wynn Resorts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Wynn Resorts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wynn Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wynn Resorts to benchmark its business & performance as compared to the competitors and industry. As of 2020, Wynn Resorts is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wynn Resorts competitors and includes Wynn Resorts target market, segmentation, positioning & Unique Selling Proposition (USP).

Wynn Resorts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wynn Resorts Brand Analysis
Parent Company

Wynn Resorts




Tourism and Hospitality

Tagline/ Slogan



International luxury resorts, gaming, casino and Entertainment

Wynn Resorts STP
Wynn Resorts Segmentation


Wynn Resorts Target Market

Luxury and Premium segment tourists

Wynn Resorts Positioning

Resort destination casino with luxury

Wynn Resorts SWOT Analysis
Wynn Resorts Strengths

Below are the Strengths in the SWOT Analysis of Wynn Resorts:

1. Developer and operator of high end hotels and casinos 
2. Presence in strategic locations
3. Brand recognition is high in the US
4. Experienced CEO Steve Wynn

5. Macau Casinos in China, adding to their revenues

6. Over 16,000+ people are employed with the organization

Wynn Resorts Weaknesses

Here are the weaknesses in the Wynn Resorts SWOT Analysis:

1.Declining operational performance
2.Fewer resorts than competitor means limited market share

Wynn Resorts Opportunities

Following are the Opportunities in Wynn Resorts SWOT Analysis:

1.Expansion into Emerging markets
2.Domestic Tourism
3.Growing prospects in domestic tourism

Wynn Resorts Threats

The threats in the SWOT Analysis of Wynn Resorts are as mentioned:

1.Government policies
2.Decline in Economy
3.Airline Cuts

Wynn Resorts Competition

Below are the top 4 Wynn Resorts competitors:

3.Las Vegas Sands

4. Hilton

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wynn Resorts. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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