Wynn Resorts SWOT Analysis

Wynn Resorts SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Wynn Resorts, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Wynn Resorts is one of the leading brands in the tourism and hospitality sector. The article below lists the Wynn Resorts SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Wynn Resorts Strengths

The strengths of Wynn Resorts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Wynn Resorts :

1. Developer and operator of high end hotels and casinos 
2. Presence in strategic locations
3. Brand recognition is high in the US
4. Experienced CEO Steve Wynn

5. Macau Casinos in China, adding to their revenues

6. Over 16,000+ people are employed with the organization

Wynn Resorts Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Wynn Resorts SWOT Analysis:

1.Declining operational performance
2.Fewer resorts than competitor means limited market share

Wynn Resorts Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Wynn Resorts SWOT Analysis:

1.Expansion into Emerging markets
2.Domestic Tourism
3.Growing prospects in domestic tourism

Wynn Resorts Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Wynn Resorts are as mentioned:

1.Government policies
2.Decline in Economy
3.Airline Cuts

Hence this concludes the Wynn Resorts SWOT analysis.

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About Wynn Resorts

Wynn Resorts Overview
Parent Company	Wynn Resorts
Category	Hotels
Sector	Tourism and Hospitality
Tagline/ Slogan	-
USP	International luxury resorts, gaming, casino and Entertainment
Wynn Resorts STP
Segmentation	Tourists
Target Market	Luxury and Premium segment tourists
Positioning	Resort destination casino with luxury

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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