Wynn Resorts SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Wynn Resorts analyses the brand by its strengths, weaknesses, opportunities & threats. In Wynn Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wynn Resorts to benchmark its business & performance as compared to the competitors. Wynn Resorts is one of the leading brands in the tourism and hospitality sector.

The article below lists the Wynn Resorts SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Wynn Resorts SWOT Analysis:

SWOT Analysis of Wynn Resorts

For Wynn Resorts, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Wynn Resorts Strengths

The strengths of Wynn Resorts looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Wynn Resorts :

1. Developer and operator of high end hotels and casinos 
2. Presence in strategic locations
3. Brand recognition is high in the US
4. Experienced CEO Steve Wynn

5. Macau Casinos in China, adding to their revenues

6. Over 16,000+ people are employed with the organization

Wynn Resorts Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Wynn Resorts SWOT Analysis:

1.Declining operational performance
2.Fewer resorts than competitor means limited market share


Wynn Resorts Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Wynn Resorts SWOT Analysis:

1.Expansion into Emerging markets
2.Domestic Tourism
3.Growing prospects in domestic tourism

Wynn Resorts Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Wynn Resorts are as mentioned:

1.Government policies
2.Decline in Economy
3.Airline Cuts


Wynn Resorts Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Wynn Resorts:

1.MGM
2.Caesars
3.Las Vegas Sands

4. Hilton

Hence this concludes the Wynn Resorts SWOT analysis.

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About Wynn Resorts

Wynn Resorts Overview
Parent Company

Wynn Resorts

Category

Hotels

Sector

Tourism and Hospitality

Tagline/ Slogan

-

USP

International luxury resorts, gaming, casino and Entertainment

Wynn Resorts STP
Segmentation

Tourists

Target Market

Luxury and Premium segment tourists

Positioning

Resort destination casino with luxury


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wynn Resorts. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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