Premier Inn SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 8369

SWOT analysis of Premier Inn analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Premier Inn SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Premier Inn to benchmark its business & performance as compared to the competitors and industry. Premier Inn is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Premier Inn competitors and elaborates Premier Inn market segmentation, target group, positioning & Unique Selling Proposition (USP).

Premier Inn SWOT, Competitors, Marketing STP & Brand analysis Table
Premier Inn Brand Analysis
Parent Company





Tourism and Hospitality

Tagline/ Slogan

Good Night Guarantee


Comfort and quality

Premier Inn STP

Businesses, Families looking for budget accommodation

Target Group

Travelers and backpackers


UK’s best budget hotel

Premier Inn SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Premier Inn. Strengths are:

1. Hotel Chain of the Year at British travel awards 
2. UK’s largest hotel brand with more than 50,000 rooms and nearly 700 hotels
3.Highly advertised chain of hotels
4. Premium Brand of hotels

5.Various deals and offers for customers for online booking

6. Has been recognized with several awards for being one of the finest hotel chains in Britain


Here are the weaknesses in the Premier Inn SWOT Analysis:

1. Intense competition for the brand means small margins

2. Global presence not as elaborate as international hotel chains


Following are the Opportunities in Premier Inn SWOT Analysis:

1.More strategic tie-ups
2.Investing in digital marketing
3.Building brand value through customer experience


The threats in the SWOT Analysis of Premier Inn are as mentioned:

1.Private rooms 
2.Bakcpackers Hostels

Premier Inn Competition

Below are the top 3 Premier Inn competitors:

2.Days Inn Worldwide, Inc.
3.Travelodge Hotels Ltd.

The brandguide table above concludes the Premier Inn SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Premier Inn. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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