Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Premier Inn analyses the brand by its strengths, weaknesses, opportunities & threats. In Premier Inn SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Premier Inn to benchmark its business & performance as compared to the competitors. Premier Inn is one of the leading brands in the tourism and hospitality sector.
The table below lists the Premier Inn SWOT (Strengths, Weaknesses, Opportunities, Threats), top Premier Inn competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Premier Inn SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Businesses, Families looking for budget accommodation
Travelers and backpackers
UK’s best budget hotel
SWOT Analysis of Premier Inn
Premier Inn Strengths
Below are the Strengths in the SWOT Analysis of Premier Inn:
1. Hotel Chain of the Year at British travel awards 2. UK’s largest hotel brand with more than 50,000 rooms and nearly 700 hotels 3.Highly advertised chain of hotels 4. Premium Brand of hotels
5.Various deals and offers for customers for online booking
6. Has been recognized with several awards for being one of the finest hotel chains in Britain
Premier Inn Weaknesses
Here are the weaknesses in the Premier Inn SWOT Analysis:
1. Intense competition for the brand means small margins
2. Global presence not as elaborate as international hotel chains
Premier Inn Opportunities
Following are the Opportunities in Premier Inn SWOT Analysis:
1.More strategic tie-ups 2.Investing in digital marketing 3.Building brand value through customer experience
Premier Inn Threats
The threats in the SWOT Analysis of Premier Inn are as mentioned:
1.Private rooms 2.Bakcpackers Hostels
Premier Inn Competition
Premier Inn Competitors
Below are the top 3 competitors of Premier Inn:
1.ACCOR 2.Days Inn Worldwide, Inc. 3.Travelodge Hotels Ltd.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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