Premier Inn SWOT Analysis, Competitors & USP
SWOT analysis of Premier Inn analyses the brand by its strengths, weaknesses, opportunities & threats. In Premier Inn SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Premier Inn to benchmark its business & performance as compared to the competitors. Premier Inn is one of the leading brands in the tourism and hospitality sector.
The table below lists the Premier Inn SWOT (Strengths, Weaknesses, Opportunities, Threats), top Premier Inn competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Premier Inn Brand Analysis | |
|---|---|
| Parent Company |
Whitbread |
| Category |
Hotels |
| Sector | |
| Tagline/ Slogan |
Good Night Guarantee |
| USP |
Comfort and quality |
| Premier Inn STP | |
| Segment |
Businesses, Families looking for budget accommodation |
| Target Group |
Travelers and backpackers |
| Positioning |
UK’s best budget hotel |
| SWOT Analysis of Premier Inn | |
| Premier Inn Strengths |
Below are the Strengths in the SWOT Analysis of Premier Inn: 1. Hotel Chain of the Year at British travel awards 5.Various deals and offers for customers for online booking 6. Has been recognized with several awards for being one of the finest hotel chains in Britain |
| Premier Inn Weaknesses |
Here are the weaknesses in the Premier Inn SWOT Analysis: 1. Intense competition for the brand means small margins 2. Global presence not as elaborate as international hotel chains |
| Premier Inn Opportunities |
Following are the Opportunities in Premier Inn SWOT Analysis: 1.More strategic tie-ups |
| Premier Inn Threats |
The threats in the SWOT Analysis of Premier Inn are as mentioned: 1.Private rooms |
| Premier Inn Competition | |
| Premier Inn Competitors |
Below are the top 3 competitors of Premier Inn: 1.ACCOR |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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