Premier Inn SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 7333

SWOT analysis of Premier Inn analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Premier Inn SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Premier Inn to benchmark its business & performance as compared to the competitors and industry. Premier Inn is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Premier Inn competitors and elaborates Premier Inn market segmentation, target group, positioning & Unique Selling Proposition (USP).

Premier Inn SWOT, Competitors, Marketing STP & Brand analysis Table
Premier Inn Brand Analysis
Parent Company

Whitbread
Category

Hotels
Sector

Tourism and Hospitality
Tagline/ Slogan

Good Night Guarantee
USP

Comfort and quality
Premier Inn STP
Segment

Businesses, Families looking for budget accommodation
Target Group

Travelers and backpackers
Positioning

UK’s best budget hotel
Premier Inn SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Premier Inn. Strengths are:

1. Hotel Chain of the Year at British travel awards 
2. UK’s largest hotel brand with more than 50,000 rooms and nearly 700 hotels
3.Highly advertised chain of hotels
4. Premium Brand of hotels

5.Various deals and offers for customers for online booking

6. Has been recognized with several awards for being one of the finest hotel chains in Britain
Weaknesses

Here are the weaknesses in the Premier Inn SWOT Analysis:

1. Intense competition for the brand means small margins

2. Global presence not as elaborate as international hotel chains
Opportunities

Following are the Opportunities in Premier Inn SWOT Analysis:

1.More strategic tie-ups
2.Investing in digital marketing
3.Building brand value through customer experience
Threats

The threats in the SWOT Analysis of Premier Inn are as mentioned:

1.Private rooms 
2.Bakcpackers Hostels
Premier Inn Competition
Competitors

Below are the top 3 Premier Inn competitors:

1.ACCOR
2.Days Inn Worldwide, Inc.
3.Travelodge Hotels Ltd.

The brandguide table above concludes the Premier Inn SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Premier Inn. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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