Premier Inn SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Premier Inn SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Premier Inn, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Premier Inn to benchmark its business & performance as compared to the competitors, and make strategic improvements. Premier Inn is one of the leading brands in the tourism and hospitality sector.

The article below lists the Premier Inn SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Premier Inn SWOT Analysis:

SWOT Analysis of Premier Inn

For Premier Inn, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Premier Inn Strengths

The strengths of Premier Inn looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Premier Inn :

1. Hotel Chain of the Year at British travel awards 
2. UK’s largest hotel brand with more than 50,000 rooms and nearly 700 hotels
3.Highly advertised chain of hotels
4. Premium Brand of hotels

5.Various deals and offers for customers for online booking

6. Has been recognized with several awards for being one of the finest hotel chains in Britain

Premier Inn Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Premier Inn SWOT Analysis:

1. Intense competition for the brand means small margins

2. Global presence not as elaborate as international hotel chains

Premier Inn Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Premier Inn SWOT Analysis:

1.More strategic tie-ups
2.Investing in digital marketing
3.Building brand value through customer experience

Premier Inn Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Premier Inn are as mentioned:

1.Private rooms 
2.Bakcpackers Hostels

Premier Inn Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Premier Inn:

2.Days Inn Worldwide, Inc.
3.Travelodge Hotels Ltd.

Hence this concludes the Premier Inn SWOT analysis.

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About Premier Inn

Premier Inn Overview
Parent Company





Tourism and Hospitality

Tagline/ Slogan

Good Night Guarantee


Comfort and quality

Premier Inn STP

Businesses, Families looking for budget accommodation

Target Market

Travelers and backpackers


UK’s best budget hotel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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