Premier Inn SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 6847
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SWOT Analysis of Premier Inn with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Premier Inn

Parent Company

Whitbread

Category

Hotels

Sector

Tourism and Hospitality

Tagline/ Slogan

Good Night Guarantee

USP

Comfort and quality

Premier Inn STP

Segment

Businesses, Families looking for budget accommodation

Target Group

Travelers and backpackers

Positioning

UK’s best budget hotel

Premier Inn SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Premier Inn. Strengths are:

1. Hotel Chain of the Year at British travel awards 
2. UK’s largest hotel brand with more than 50,000 rooms and nearly 700 hotels
3.Highly advertised chain of hotels
4. Premium Brand of hotels

5.Various deals and offers for customers for online booking

6. Has been recognized with several awards for being one of the finest hotel chains in Britain

Weaknesses

Here are the weaknesses of Premier Inn :

1. Intense competition for the brand means small margins

2. Global presence not as elaborate as international hotel chains

Opportunities

Following are the Opportunities of Premier Inn :

1.More strategic tie-ups
2.Investing in digital marketing
3.Building brand value through customer experience

Threats

The threats of Premier Inn are as mentioned :

1.Private rooms 
2.Bakcpackers Hostels

Premier Inn Competition

Competitors

Below are the 3 main Premier Inn competitors :

1.ACCOR
2.Days Inn Worldwide, Inc.
3.Travelodge Hotels Ltd.


The brandguide table above concludes the Premier Inn SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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