Premier Inn SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Premier Inn analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Premier Inn SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Premier Inn to benchmark its business & performance as compared to the competitors and industry. As of 2020, Premier Inn is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Premier Inn competitors and includes Premier Inn target market, segmentation, positioning & Unique Selling Proposition (USP).

Premier Inn SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Premier Inn Brand Analysis
Parent Company





Tourism and Hospitality

Tagline/ Slogan

Good Night Guarantee


Comfort and quality

Premier Inn STP
Premier Inn Segmentation

Businesses, Families looking for budget accommodation

Premier Inn Target Market

Travelers and backpackers

Premier Inn Positioning

UK’s best budget hotel

Premier Inn SWOT Analysis
Premier Inn Strengths

Below are the Strengths in the SWOT Analysis of Premier Inn:

1. Hotel Chain of the Year at British travel awards 
2. UK’s largest hotel brand with more than 50,000 rooms and nearly 700 hotels
3.Highly advertised chain of hotels
4. Premium Brand of hotels

5.Various deals and offers for customers for online booking

6. Has been recognized with several awards for being one of the finest hotel chains in Britain

Premier Inn Weaknesses

Here are the weaknesses in the Premier Inn SWOT Analysis:

1. Intense competition for the brand means small margins

2. Global presence not as elaborate as international hotel chains

Premier Inn Opportunities

Following are the Opportunities in Premier Inn SWOT Analysis:

1.More strategic tie-ups
2.Investing in digital marketing
3.Building brand value through customer experience

Premier Inn Threats

The threats in the SWOT Analysis of Premier Inn are as mentioned:

1.Private rooms 
2.Bakcpackers Hostels

Premier Inn Competition

Below are the top 3 Premier Inn competitors:

2.Days Inn Worldwide, Inc.
3.Travelodge Hotels Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Premier Inn. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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