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Premier Inn SWOT Analysis

Here is a detailed SWOT analysis of Premier Inn covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Tourism and Hospitality category Read time:

Premier Inn Strengths

  1. Hotel Chain of the Year at British travel awards 
  2. UK’s largest hotel brand with more than 50,000 rooms and nearly 700 hotels
  3. Highly advertised chain of hotels
  4. Premium Brand of hotels
  5. Various deals and offers for customers for online booking
  6. Has been recognized with several awards for being one of the finest hotel chains in Britain

Above are the strengths in the SWOT Analysis of Premier Inn. The strengths of Premier Inn looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Premier Inn Weaknesses

  1. Intense competition for the brand means small margins
  2. Global presence not as elaborate as international hotel chains

These were the weaknesses in the Premier Inn SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Premier Inn Opportunities

  1. More strategic tie-ups
  2. Investing in digital marketing
  3. Building brand value through customer experience

Above we covered the opportunities in Premier Inn SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Premier Inn Threats

  1. Private rooms 
  2. Bakcpackers Hostels

The threats in the SWOT Analysis of Premier Inn are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Premier Inn SWOT analysis.

About Premier Inn

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Premier Inn Overview
Parent Company

Whitbread
Category

Hotels
Sector

Tourism and Hospitality
Tagline/ Slogan

Good Night Guarantee
USP

Comfort and quality
Premier Inn STP
Segmentation

Businesses, Families looking for budget accommodation
Target Market

Travelers and backpackers
Positioning

UK’s best budget hotel


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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