Costa Cruise SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 4751

SWOT analysis of Costa Cruise analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Costa Cruise SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Costa Cruise to benchmark its business & performance as compared to the competitors and industry. Costa Cruise is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Costa Cruise competitors and elaborates Costa Cruise market segmentation, target group, positioning & Unique Selling Proposition (USP).

Costa Cruise SWOT, Competitors, Marketing STP & Brand analysis Table
Costa Cruise Brand Analysis
Parent Company

Carnival Corporation & Plc

Category

Cruise ship holiday and vacation

Sector

Tourism and Hospitality

Tagline/ Slogan

Cruising Italian Style

USP

Part of Carnival Corporation & Plc, world’s leading cruise ship operator

Costa Cruise STP
Segment

Vacation goers, casual tourists

Target Group

The elite class who like to travel in luxury

Positioning

Best of Italian hospitality, cuisine and entertainment around the world

Costa Cruise SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Costa Cruise. Strengths are:

1. Being part of such a large company it has significant cost advantage over its competitors
2. Known for tons of entertainment onboard the cruise ship, christened “Fun Ships”
3. Global presence with 25 ships with more to be inducted
4. Over 250+ different destinations worldwide and 60 embarkation ports

5. Operations in Mediterranean, Northern Europe, Caribbean, Central America, South America, Indian Ocean, Far East and Africa as well as Grand Cruises and Around the World cruises, that allow guests to visit different continents in a single holiday

6. Very high customer satisfaction, majority of the passengers served were satisfied

7. Excellent brand presence and marketing due to strong parent brand

Weaknesses

Here are the weaknesses in the Costa Cruise SWOT Analysis:

1. Cases of accidents in the past have affected the brand image
2. Intense competition and very less service differentiation as compared to all cruise liners

Opportunities

Following are the Opportunities in Costa Cruise SWOT Analysis:

1. Expansion from Cruise line to Luxury Liners, which will give higher margins as well as elite customers 
2. Addition of more ships will help the company to address the rising demand for cruise services across the world
3. Merge with other smaller players to increase number of ships and capture higher market share

4. Very low market penetration in Asia of cruise liners and growing demand for luxurious vacations especially in China

Threats

The threats in the SWOT Analysis of Costa Cruise are as mentioned:

1. Carnival Corporation the parent company of Costa Cruise has been allegedly taking advantage of tax loophole which has enabled it to avoid paying US corporation taxes till now, new tax regulations could change that
2. Increasing awareness about environment and newer environmental regulations could eat into company’s profits
3. Accidents can affect the brand image and business

Costa Cruise Competition
Competitors

Below are the top 3 Costa Cruise competitors:

1. Royal Caribbean Cruise line 
2. Star Cruise Line
3. MSC Cruise

The brandguide table above concludes the Costa Cruise SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Costa Cruise. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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