Costa Cruise SWOT Analysis, Competitors & USP
SWOT analysis of Costa Cruise analyses the brand by its strengths, weaknesses, opportunities & threats. In Costa Cruise SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Costa Cruise to benchmark its business & performance as compared to the competitors. Costa Cruise is one of the leading brands in the tourism and hospitality sector.
The table below lists the Costa Cruise SWOT (Strengths, Weaknesses, Opportunities, Threats), top Costa Cruise competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Costa Cruise Brand Analysis | |
|---|---|
| Parent Company |
Carnival Corporation & Plc |
| Category |
Cruise ship holiday and vacation |
| Sector | |
| Tagline/ Slogan |
Cruising Italian Style |
| USP |
Part of Carnival Corporation & Plc, world’s leading cruise ship operator |
| Costa Cruise STP | |
| Segment |
Vacation goers, casual tourists |
| Target Group |
The elite class who like to travel in luxury |
| Positioning |
Best of Italian hospitality, cuisine and entertainment around the world |
| SWOT Analysis of Costa Cruise | |
| Costa Cruise Strengths |
Below are the Strengths in the SWOT Analysis of Costa Cruise: 1. Being part of such a large company it has significant cost advantage over its competitors 5. Operations in Mediterranean, Northern Europe, Caribbean, Central America, South America, Indian Ocean, Far East and Africa as well as Grand Cruises and Around the World cruises, that allow guests to visit different continents in a single holiday 6. Very high customer satisfaction, majority of the passengers served were satisfied 7. Excellent brand presence and marketing due to strong parent brand |
| Costa Cruise Weaknesses |
Here are the weaknesses in the Costa Cruise SWOT Analysis: 1. Cases of accidents in the past have affected the brand image |
| Costa Cruise Opportunities |
Following are the Opportunities in Costa Cruise SWOT Analysis: 1. Expansion from Cruise line to Luxury Liners, which will give higher margins as well as elite customers 4. Very low market penetration in Asia of cruise liners and growing demand for luxurious vacations especially in China |
| Costa Cruise Threats |
The threats in the SWOT Analysis of Costa Cruise are as mentioned: 1. Carnival Corporation the parent company of Costa Cruise has been allegedly taking advantage of tax loophole which has enabled it to avoid paying US corporation taxes till now, new tax regulations could change that |
| Costa Cruise Competition | |
| Costa Cruise Competitors |
Below are the top 3 competitors of Costa Cruise: 1. Royal Caribbean Cruise line |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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