Published in Tourism and Hospitality category by MBA Skool Team
Costa Cruise is one of the leading brands in the tourism and hospitality sector. Costa Cruise SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Costa Cruise:
Being part of such a large company it has significant cost advantage over its competitors
Known for tons of entertainment onboard the cruise ship, christened “Fun Ships”
Global presence with 25 ships with more to be inducted
Over 250+ different destinations worldwide and 60 embarkation ports
Operations in Mediterranean, Northern Europe, Caribbean, Central America, South America, Indian Ocean, Far East and Africa as well as Grand Cruises and Around the World cruises, that allow guests to visit different continents in a single holiday
Very high customer satisfaction, majority of the passengers served were satisfied
Excellent brand presence and marketing due to strong parent brand
Above are the strengths in the SWOT Analysis of Costa Cruise. The strengths of Costa Cruise looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Costa Cruise Weaknesses
Cases of accidents in the past have affected the brand image
Intense competition and very less service differentiation as compared to all cruise liners
These were the weaknesses in the Costa Cruise SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Costa Cruise Opportunities
Expansion from Cruise line to Luxury Liners, which will give higher margins as well as elite customers
Addition of more ships will help the company to address the rising demand for cruise services across the world
Merge with other smaller players to increase number of ships and capture higher market share
Very low market penetration in Asia of cruise liners and growing demand for luxurious vacations especially in China
Above we covered the opportunities in Costa Cruise SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Costa Cruise Threats
Carnival Corporation the parent company of Costa Cruise has been allegedly taking advantage of tax loophole which has enabled it to avoid paying US corporation taxes till now, new tax regulations could change that
Increasing awareness about environment and newer environmental regulations could eat into company’s profits
Accidents can affect the brand image and business
The threats in the SWOT Analysis of Costa Cruise are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Costa Cruise SWOT analysis.
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About Costa Cruise
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Part of Carnival Corporation & Plc, world’s leading cruise ship operator
Costa Cruise STP
Vacation goers, casual tourists
The elite class who like to travel in luxury
Best of Italian hospitality, cuisine and entertainment around the world
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