Ginger Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 6305

SWOT Analysis of Ginger Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ginger Hotels

Parent Company

Tata Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Please help yourselves


One of the first premier Indian hospitality group to start budgetary hotels

Ginger Hotels STP


Executive level employees, Regular business travelers

Target Group

Middle class, high tech youths


Small properties with smart basics and high tech

Ginger Hotels SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ginger Hotels :

1. Affordability for Indian target customers
2. Halo of the Tatas, brand equity
3. Government support
4. Innovation in terms of offering low cost and good quality hotels
5. Hotels present in over 25 locations across India
6. Launched as a “Smart Basic Hotel” concept to provide service to the huge middle class segment


1. Unable to tap the higher-middle class or upper class due to its positioning
2. Tough competition from local hotels as well as established brands


1. Emerging markets and expansion overseas
2. Service expansion
3. Rising income of people


1. Competitors, Indian/international venturing into the segment
2. Local hotels/inns with better offerings and a legacy to back them up
3. Maturing products, categories or services

Ginger Hotels Competition


Below are the 3 main Ginger Hotels competitors :

1. Park Hotels
2. Courtyard by Marriot
3. Keiss Hotels

The brandguide table above concludes the Ginger Hotels SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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