SWOT analysis of Ginger Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Ginger Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ginger Hotels to benchmark its business & performance as compared to the competitors. Ginger Hotels is one of the leading brands in the tourism and hospitality sector.
The table below lists the Ginger Hotels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ginger Hotels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Ginger Hotels Brand Analysis | |
---|---|
Parent Company |
Tata Group |
Category |
Hotels and Resorts |
Sector | |
Tagline/ Slogan |
Please help yourselves |
USP |
One of the first premier Indian hospitality group to start budgetary hotels |
Ginger Hotels STP | |
Segment |
Executive level employees, Regular business travelers |
Target Group |
Middle class, high tech youths |
Positioning |
Small properties with smart basics and high tech |
SWOT Analysis of Ginger Hotels | |
Ginger Hotels Strengths |
Below are the Strengths in the SWOT Analysis of Ginger Hotels: 1. Affordability for Indian target customers |
Ginger Hotels Weaknesses |
Here are the weaknesses in the Ginger Hotels SWOT Analysis: 1. Unable to tap the higher-middle class or upper class due to its positioning |
Ginger Hotels Opportunities |
Following are the Opportunities in Ginger Hotels SWOT Analysis: 1. Emerging markets and expansion overseas |
Ginger Hotels Threats |
The threats in the SWOT Analysis of Ginger Hotels are as mentioned: 1. Competitors, Indian/international venturing into the segment |
Ginger Hotels Competition | |
Ginger Hotels Competitors |
Below are the top 3 competitors of Ginger Hotels: 1. Park Hotels |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ginger Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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