Ginger Hotels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ginger Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Ginger Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ginger Hotels to benchmark its business & performance as compared to the competitors. Ginger Hotels is one of the leading brands in the tourism and hospitality sector.

The table below lists the Ginger Hotels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ginger Hotels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Ginger Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ginger Hotels Brand Analysis
Parent Company

Tata Group

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Please help yourselves

USP

One of the first premier Indian hospitality group to start budgetary hotels

Ginger Hotels STP
Segment

Executive level employees, Regular business travelers

Target Group

Middle class, high tech youths

Positioning

Small properties with smart basics and high tech

SWOT Analysis of Ginger Hotels
Ginger Hotels Strengths

Below are the Strengths in the SWOT Analysis of Ginger Hotels:

1. Affordability for Indian target customers
2. Halo of the Tatas, brand equity
3. Government support
4. Innovation in terms of offering low cost and good quality hotels
5. Hotels present in over 25 locations across India
6. Launched as a “Smart Basic Hotel” concept to provide service to the huge middle class segment

Ginger Hotels Weaknesses

Here are the weaknesses in the Ginger Hotels SWOT Analysis:

1. Unable to tap the higher-middle class or upper class due to its positioning
2. Tough competition from local hotels as well as established brands

Ginger Hotels Opportunities

Following are the Opportunities in Ginger Hotels SWOT Analysis:

1. Emerging markets and expansion overseas
2. Service expansion
3. Rising income of people

Ginger Hotels Threats

The threats in the SWOT Analysis of Ginger Hotels are as mentioned:

1. Competitors, Indian/international venturing into the segment
2. Local hotels/inns with better offerings and a legacy to back them up
3. Maturing products, categories or services

Ginger Hotels Competition
Ginger Hotels Competitors

Below are the top 3 competitors of Ginger Hotels:

1. Park Hotels
2. Courtyard by Marriot
3. Keiss Hotels


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ginger Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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