Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Ginger Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Ginger Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ginger Hotels to benchmark its business & performance as compared to the competitors. Ginger Hotels is one of the leading brands in the tourism and hospitality sector.
The table below lists the Ginger Hotels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ginger Hotels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
One of the first premier Indian hospitality group to start budgetary hotels
Ginger Hotels STP
Executive level employees, Regular business travelers
Middle class, high tech youths
Small properties with smart basics and high tech
SWOT Analysis of Ginger Hotels
Ginger Hotels Strengths
Below are the Strengths in the SWOT Analysis of Ginger Hotels:
1. Affordability for Indian target customers 2. Halo of the Tatas, brand equity 3. Government support 4. Innovation in terms of offering low cost and good quality hotels 5. Hotels present in over 25 locations across India 6. Launched as a “Smart Basic Hotel” concept to provide service to the huge middle class segment
Ginger Hotels Weaknesses
Here are the weaknesses in the Ginger Hotels SWOT Analysis:
1. Unable to tap the higher-middle class or upper class due to its positioning 2. Tough competition from local hotels as well as established brands
Ginger Hotels Opportunities
Following are the Opportunities in Ginger Hotels SWOT Analysis:
1. Emerging markets and expansion overseas 2. Service expansion 3. Rising income of people
Ginger Hotels Threats
The threats in the SWOT Analysis of Ginger Hotels are as mentioned:
1. Competitors, Indian/international venturing into the segment 2. Local hotels/inns with better offerings and a legacy to back them up 3. Maturing products, categories or services
Ginger Hotels Competition
Ginger Hotels Competitors
Below are the top 3 competitors of Ginger Hotels:
1. Park Hotels 2. Courtyard by Marriot 3. Keiss Hotels
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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