Ginger Hotels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ginger Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Ginger Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ginger Hotels to benchmark its business & performance as compared to the competitors. Ginger Hotels is one of the leading brands in the tourism and hospitality sector.

The article below lists the Ginger Hotels SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ginger Hotels SWOT Analysis:

SWOT Analysis of Ginger Hotels

For Ginger Hotels, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ginger Hotels Strengths

The strengths of Ginger Hotels looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ginger Hotels :

1. Affordability for Indian target customers
2. Halo of the Tatas, brand equity
3. Government support
4. Innovation in terms of offering low cost and good quality hotels
5. Hotels present in over 25 locations across India
6. Launched as a “Smart Basic Hotel” concept to provide service to the huge middle class segment

Ginger Hotels Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ginger Hotels SWOT Analysis:

1. Unable to tap the higher-middle class or upper class due to its positioning
2. Tough competition from local hotels as well as established brands


Ginger Hotels Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ginger Hotels SWOT Analysis:

1. Emerging markets and expansion overseas
2. Service expansion
3. Rising income of people

Ginger Hotels Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ginger Hotels are as mentioned:

1. Competitors, Indian/international venturing into the segment
2. Local hotels/inns with better offerings and a legacy to back them up
3. Maturing products, categories or services


Ginger Hotels Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ginger Hotels:

1. Park Hotels
2. Courtyard by Marriot
3. Keiss Hotels

Hence this concludes the Ginger Hotels SWOT analysis.

Continue reading more about the brand/company.

About Ginger Hotels

Ginger Hotels Overview
Parent Company

Tata Group

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Please help yourselves

USP

One of the first premier Indian hospitality group to start budgetary hotels

Ginger Hotels STP
Segmentation

Executive level employees, Regular business travelers

Target Market

Middle class, high tech youths

Positioning

Small properties with smart basics and high tech


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Ginger Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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