Published in Tourism and Hospitality category by MBA Skool Team
Sentosa Islands is one of the leading brands in the tourism and hospitality sector. Sentosa Islands SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sentosa Islands:
The park has won several prestigious awards in recent times including IAAPA, Excellent Service Award, ATTA among several others.
Sentosa attracts an average of 5 million visitors every year
The island resort is very easily accessible from Singapore Mainland.
Sentosa has earned a reputation for hosting major world class events like Forbes Global CEO Conference, Siloso Beach Party and Barclays Singapore Open
Popular branding and marketing in South Asian countries
Has attractions like golf course, beaches, attractions etc island resort ideal for both business and leisure
Above are the strengths in the SWOT Analysis of Sentosa Islands. The strengths of Sentosa Islands looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sentosa Islands Weaknesses
The brand does not have a string presence outside Asia
Future developments will be restricted due to limitations on the available land space
These were the weaknesses in the Sentosa Islands SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sentosa Islands Opportunities
Tourism is an emerging industry in Asia with a lot of potential. Sentosa can hope to attract tourists from the neighbouring Asian countries
Singapore is emerging as a popular tourist and shopping destination in Asia
Tie-up with international corporates and business houses to increase traffic
Above we covered the opportunities in Sentosa Islands SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sentosa Islands Threats
There neighbouring countries in South East Asia are strongly promoting themselves as tourist attractions and can hamper the inflow of international tourists into Singapore.
In the absence of continuous innovation, there is no incentive for a second-time visit.
Sentosa does not have an integrated theme as compared to some of its local competitors like the Jurong Bird Park, the Night Safari etc.
The threats in the SWOT Analysis of Sentosa Islands are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sentosa Islands SWOT analysis.
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About Sentosa Islands
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Asia’s Favourite Playground, Singapore’s Island Resort
Unique island resort with a mix of natural and man-made attractions
Sentosa Islands STP
Families, children and tourists
Families living in Singapore and tourists from all over Asia
A park that offers adventure, entertainment and leisure at the same place
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