SWOT analysis of Sentosa Islands analyses the brand by its strengths, weaknesses, opportunities & threats. In Sentosa Islands SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sentosa Islands to benchmark its business & performance as compared to the competitors. Sentosa Islands is one of the leading brands in the tourism and hospitality sector.
The table below lists the Sentosa Islands SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sentosa Islands competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Sentosa Islands Brand Analysis | |
---|---|
Parent Company |
Sentosa Development Corporation |
Category |
Amusement Park/Theme Park |
Sector | |
Tagline/ Slogan |
Asia’s Favourite Playground, Singapore’s Island Resort |
USP |
Unique island resort with a mix of natural and man-made attractions |
Sentosa Islands STP | |
Segment |
Families, children and tourists |
Target Group |
Families living in Singapore and tourists from all over Asia |
Positioning |
A park that offers adventure, entertainment and leisure at the same place |
SWOT Analysis of Sentosa Islands | |
Sentosa Islands Strengths |
Below are the Strengths in the SWOT Analysis of Sentosa Islands: 1. The park has won several prestigious awards in recent times including IAAPA, Excellent Service Award, ATTA among several others. |
Sentosa Islands Weaknesses |
Here are the weaknesses in the Sentosa Islands SWOT Analysis: 1. The brand does not have a string presence outside Asia |
Sentosa Islands Opportunities |
Following are the Opportunities in Sentosa Islands SWOT Analysis: 1. Tourism is an emerging industry in Asia with a lot of potential. Sentosa can hope to attract tourists from the neighbouring Asian countries |
Sentosa Islands Threats |
The threats in the SWOT Analysis of Sentosa Islands are as mentioned: 1.There neighbouring countries in South East Asia are strongly promoting themselves as tourist attractions and can hamper the inflow of international tourists into Singapore. |
Sentosa Islands Competition | |
Sentosa Islands Competitors |
Below are the top 3 competitors of Sentosa Islands: 1. Genting Highlands, Malaysia |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sentosa Islands. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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