Trident Hotels SWOT Analysis
Trident Hotels is one of the leading brands in the tourism and hospitality sector. Trident Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Trident Hotels:
Quick Glance:
Trident Hotels Strengths
- Quality of man power
- Well defined hierarchy within the group
- Opportunities through OCLD (PG program in Hotel Management)
- Cultural heritage and diversity of India
Above are the strengths in the SWOT Analysis of Trident Hotels. The strengths of Trident Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Trident Hotels Weaknesses
- Limited market share due to tough competition from international and domestic players
- Lacks of global vision leading to stagnant growth/expansion
These were the weaknesses in the Trident Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Trident Hotels Opportunities
- Improve working hours for staff to increase satisfaction levels
- Upgrade to better methods to improve work ethics
- Availability of resources to expand their group of hotels
Above we covered the opportunities in Trident Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Trident Hotels Threats
- Competition at F&B level from various other competitors
- Competition on price points by other groups
The threats in the SWOT Analysis of Trident Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Trident Hotels SWOT analysis.
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About Trident Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Trident Hotels Overview | |
|---|---|
| Parent Company |
EIH Limited |
| Category |
Hotels |
| Sector | |
| Tagline/ Slogan |
At Trident, you're sure. |
| USP |
Interiors and Luxury |
| Trident Hotels STP | |
| Segmentation |
Leisure and business travelers |
| Target Market |
Upper class, business travelers, expats, celebrities |
| Positioning |
Great service and luxurious living |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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