SWOT analysis of Trident Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Trident Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Trident Hotels to benchmark its business & performance as compared to the competitors and industry. As of 2020, Trident Hotels is one of the leading brands in the tourism and hospitality sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Trident Hotels competitors and includes Trident Hotels target market, segmentation, positioning & Unique Selling Proposition (USP).
| Trident Hotels Brand Analysis | |
|---|---|
| Parent Company |
EIH Limited |
| Category |
Hotels |
| Sector | |
| Tagline/ Slogan |
At Trident, you're sure. |
| USP |
Interiors and Luxury |
| Trident Hotels STP | |
| Trident Hotels Segmentation |
Leisure and business travelers |
| Trident Hotels Target Market |
Upper class, business travelers, expats, celebrities |
| Trident Hotels Positioning |
Great service and luxurious living |
| Trident Hotels SWOT Analysis | |
| Trident Hotels Strengths |
Below are the Strengths in the SWOT Analysis of Trident Hotels: 1. Quality of man power 4. Cultural heritage and diversity of India |
| Trident Hotels Weaknesses |
Here are the weaknesses in the Trident Hotels SWOT Analysis: 1. Limited market share due to tough competition from international and domestic players |
| Trident Hotels Opportunities |
Following are the Opportunities in Trident Hotels SWOT Analysis: 1. Improve working hours for staff to increase satisfaction levels |
| Trident Hotels Threats |
The threats in the SWOT Analysis of Trident Hotels are as mentioned: 1. Competition at F&B level from various other competitors |
| Trident Hotels Competition | |
| Competitors |
Below are the top 3 Trident Hotels competitors: 1. Taj Group of Hotels |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Trident Hotels. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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