Trident Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Trident Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Trident Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Trident Hotels to benchmark its business & performance as compared to the competitors and industry. As of 2020, Trident Hotels is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Trident Hotels competitors and includes Trident Hotels target market, segmentation, positioning & Unique Selling Proposition (USP).

Trident Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Trident Hotels Brand Analysis
Parent Company

EIH Limited




Tourism and Hospitality

Tagline/ Slogan

At Trident, you're sure.


Interiors and Luxury

Trident Hotels STP
Trident Hotels Segmentation

Leisure and business travelers

Trident Hotels Target Market

Upper class, business travelers, expats, celebrities

Trident Hotels Positioning

Great service and luxurious living

Trident Hotels SWOT Analysis
Trident Hotels Strengths

Below are the Strengths in the SWOT Analysis of Trident Hotels:

1. Quality of man power
2. Well defined hierarchy within the group
3. Opportunities through OCLD (PG program in Hotel Management)

4. Cultural heritage and diversity of India

Trident Hotels Weaknesses

Here are the weaknesses in the Trident Hotels SWOT Analysis:

1. Limited market share due to tough competition from international and domestic players
2. Lacks of global vision leading to stagnant growth/expansion

Trident Hotels Opportunities

Following are the Opportunities in Trident Hotels SWOT Analysis:

1. Improve working hours for staff to increase satisfaction levels
2. Upgrade to better methods to improve work ethics
3. Availability of resources to expand their group of hotels

Trident Hotels Threats

The threats in the SWOT Analysis of Trident Hotels are as mentioned:

1. Competition at F&B level from various other competitors
2. Competition on price points by other groups

Trident Hotels Competition

Below are the top 3 Trident Hotels competitors:

1. Taj Group of Hotels
2. Hyatt
3. Accor Group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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