Trident Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 4144

SWOT analysis of Trident Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. Trident Hotels is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Trident Hotels competitors and elaborates Trident Hotels segmentation, targeting, positioning & USP.

Trident Hotels SWOT, Competitors, Marketing STP & Brand analysis Table
Trident Hotels Brand Analysis
Parent Company

EIH Limited

Category

Hotels

Sector

Tourism and Hospitality

Tagline/ Slogan

At Trident, you're sure.

USP

Interiors and Luxury

Trident Hotels STP
Segment

Leisure and business travelers

Target Group

Upper class, business travelers, expats, celebrities

Positioning

Great service and luxurious living

Trident Hotels SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Trident Hotels. Strengths are:

1. Quality of man power
2. Well defined hierarchy within the group
3. Opportunities through OCLD (PG program in Hotel Management)

4. Cultural heritage and diversity of India

Weaknesses

Here are the weaknesses in the Trident Hotels SWOT Analysis:

1. Limited market share due to tough competition from international and domestic players
2. Lacks of global vision leading to stagnant growth/expansion

Opportunities

Following are the Opportunities in Trident Hotels SWOT Analysis:

1. Improve working hours for staff to increase satisfaction levels
2. Upgrade to better methods to improve work ethics
3. Availability of resources to expand their group of hotels

Threats

The threats in the SWOT Analysis of Trident Hotels are as mentioned:

1. Competition at F&B level from various other competitors
2. Competition on price points by other groups

Trident Hotels Competition
Competitors

Below are the top 3 Trident Hotels competitors:

1. Taj Group of Hotels
2. Hyatt
3. Accor Group

The brandguide table above concludes the Trident Hotels SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Trident Hotels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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