Trident Hotels SWOT Analysis

Published in Tourism and Hospitality category by MBA Skool Team

Here is a detailed SWOT analysis of Trident Hotels covering strengths, weaknesses, opportunities and threats.

Trident Hotels Strengths

  1. Quality of man power
  2. Well defined hierarchy within the group
  3. Opportunities through OCLD (PG program in Hotel Management)
  4. Cultural heritage and diversity of India

Above are the strengths in the SWOT Analysis of Trident Hotels. The strengths of Trident Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Trident Hotels Weaknesses

  1. Limited market share due to tough competition from international and domestic players
  2. Lacks of global vision leading to stagnant growth/expansion

These were the weaknesses in the Trident Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Trident Hotels Opportunities

  1. Improve working hours for staff to increase satisfaction levels
  2. Upgrade to better methods to improve work ethics
  3. Availability of resources to expand their group of hotels

Above we covered the opportunities in Trident Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Trident Hotels Threats

  1. Competition at F&B level from various other competitors
  2. Competition on price points by other groups

The threats in the SWOT Analysis of Trident Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Trident Hotels SWOT analysis.

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About Trident Hotels

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Trident Hotels Overview
Parent Company

EIH Limited

Category

Hotels

Sector

Tourism and Hospitality

Tagline/ Slogan

At Trident, you're sure.

USP

Interiors and Luxury

Trident Hotels STP
Segmentation

Leisure and business travelers

Target Market

Upper class, business travelers, expats, celebrities

Positioning

Great service and luxurious living


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Trident Hotels. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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