Trident Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 3744

SWOT Analysis of Trident Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Trident Hotels

Parent Company

EIH Limited




Tourism and Hospitality

Tagline/ Slogan

At Trident, you're sure.


Interiors and Luxury

Trident Hotels STP


Leisure and business travelers

Target Group

Upper class, business travelers, expats, celebrities


Great service and luxurious living

Trident Hotels SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Trident Hotels :

1. Quality of man power
2. Well defined hierarchy within the group
3. Opportunities through OCLD (PG program in Hotel Management)

4. Cultural heritage and diversity of India


1. Limited market share due to tough competition from international and domestic players
2. Lacks of global vision leading to stagnant growth/expansion


1. Improve working hours for staff to increase satisfaction levels
2. Upgrade to better methods to improve work ethics
3. Availability of resources to expand their group of hotels


1. Competition at F&B level from various other competitors
2. Competition on price points by other groups

Trident Hotels Competition


Below are the 3 main Trident Hotels competitors :

1. Taj Group of Hotels
2. Hyatt
3. Accor Group

The brandguide table above concludes the Trident Hotels SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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