Trident Hotels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Trident Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Trident Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Trident Hotels to benchmark its business & performance as compared to the competitors. Trident Hotels is one of the leading brands in the tourism and hospitality sector.

The article below lists the Trident Hotels SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Trident Hotels SWOT Analysis:

SWOT Analysis of Trident Hotels

For Trident Hotels, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Trident Hotels Strengths

The strengths of Trident Hotels looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Trident Hotels :

1. Quality of man power
2. Well defined hierarchy within the group
3. Opportunities through OCLD (PG program in Hotel Management)

4. Cultural heritage and diversity of India

Trident Hotels Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Trident Hotels SWOT Analysis:

1. Limited market share due to tough competition from international and domestic players
2. Lacks of global vision leading to stagnant growth/expansion


Trident Hotels Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Trident Hotels SWOT Analysis:

1. Improve working hours for staff to increase satisfaction levels
2. Upgrade to better methods to improve work ethics
3. Availability of resources to expand their group of hotels

Trident Hotels Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Trident Hotels are as mentioned:

1. Competition at F&B level from various other competitors
2. Competition on price points by other groups


Trident Hotels Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Trident Hotels:

1. Taj Group of Hotels
2. Hyatt
3. Accor Group

Hence this concludes the Trident Hotels SWOT analysis.

Continue reading more about the brand/company.

About Trident Hotels

Trident Hotels Overview
Parent Company

EIH Limited

Category

Hotels

Sector

Tourism and Hospitality

Tagline/ Slogan

At Trident, you're sure.

USP

Interiors and Luxury

Trident Hotels STP
Segmentation

Leisure and business travelers

Target Market

Upper class, business travelers, expats, celebrities

Positioning

Great service and luxurious living


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Trident Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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