Europa Park SWOT Analysis, Competitors & USP
SWOT analysis of Europa Park analyses the brand by its strengths, weaknesses, opportunities & threats. In Europa Park SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Europa Park to benchmark its business & performance as compared to the competitors. Europa Park is one of the leading brands in the tourism and hospitality sector.
The table below lists the Europa Park SWOT (Strengths, Weaknesses, Opportunities, Threats), top Europa Park competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Europa Park Brand Analysis | |
|---|---|
| Parent Company |
The Mack Family |
| Category |
Amusement Park/Theme Park |
| Sector | |
| Tagline/ Slogan |
Dein Moment (Your Moment) |
| USP |
The park claims to have some of Europe’s most thrilling roller coasters |
| Europa Park STP | |
| Segment |
Teen market, youngsters and families |
| Target Group |
Young population living in Germany and the rest of Europe |
| Positioning |
The park offers a condensed European experience through its 15 theme parks |
| SWOT Analysis of Europa Park | |
| Europa Park Strengths |
Below are the Strengths in the SWOT Analysis of Europa Park: 1. It is the largest and the most visited theme park in Germany |
| Europa Park Weaknesses |
Here are the weaknesses in the Europa Park SWOT Analysis: 1. The park is seasonal and does not operate for almost 5 months in a year. |
| Europa Park Opportunities |
Following are the Opportunities in Europa Park SWOT Analysis: 1. The 15 distinctly themed areas of the park based on different European countries constitute a great variety. 4. With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park can try to increase its customer base. 5. By introducing new attractions from time to time, the park can attract more and more visitors. |
| Europa Park Threats |
The threats in the SWOT Analysis of Europa Park are as mentioned: 1. Its proximity to Disneyland, Paris, which is a hugely popular international brand, is a threat. |
| Europa Park Competition | |
| Europa Park Competitors |
Below are the top 3 competitors of Europa Park: 1. Disneyland, Paris |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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