Published in Tourism and Hospitality category by MBA Skool Team
Europa Park is one of the leading brands in the tourism and hospitality sector. Europa Park SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Europa Park:
It is the largest and the most visited theme park in Germany
It is one of the top most popular seasonal theme park in the world and Europe.
The park receives more than 4 million visitors every year
The park is home to some of the best roller coaster rides in Europe
Good brand visibility and brand awareness
Above are the strengths in the SWOT Analysis of Europa Park. The strengths of Europa Park looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Europa Park Weaknesses
The park is seasonal and does not operate for almost 5 months in a year.
In spite of being a very popular theme park in Germany, the park is not very popular outside Europe.
These were the weaknesses in the Europa Park SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Europa Park Opportunities
The 15 distinctly themed areas of the park based on different European countries constitute a great variety.
None of the other theme parks in Germany can match Europa Park in terms of popularity and offerings.
The park is easily accessible; it has at least 4 regional airports and a train station close by.
With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park can try to increase its customer base.
By introducing new attractions from time to time, the park can attract more and more visitors.
Above we covered the opportunities in Europa Park SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Europa Park Threats
Its proximity to Disneyland, Paris, which is a hugely popular international brand, is a threat.
Germany, as a tourist destination is mainly known for its trade shows and commercial areas and not for its amusement parks.
The absence of a strong parent brand can hurt the popularity.
The threats in the SWOT Analysis of Europa Park are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Europa Park SWOT analysis.
Continue reading more about the brand/company.
About Europa Park
The table below gives the brand overview along with its target market, segmentation, positioning & USP
The park claims to have some of Europe’s most thrilling roller coasters
Europa Park STP
Teen market, youngsters and families
Young population living in Germany and the rest of Europe
The park offers a condensed European experience through its 15 theme parks
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Europa Park. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute