Port Aventura SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Port Aventura analyses the brand by its strengths, weaknesses, opportunities & threats. In Port Aventura SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Port Aventura to benchmark its business & performance as compared to the competitors. Port Aventura is one of the leading brands in the tourism and hospitality sector.

The article below lists the Port Aventura SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Port Aventura SWOT Analysis:

SWOT Analysis of Port Aventura

For Port Aventura, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Port Aventura Strengths

The strengths of Port Aventura looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Port Aventura :

1. It is the most visited theme park in Spain with around 3 million visitors per year
2. It is the largest theme park resort in the south of Europe and one of the most visited theme park in the whole of Europe
3. It has high brand visibility and popularity in Spain and Europe
4. The park features around 100 live performances daily and plenty of seasonal events.

Port Aventura Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Port Aventura SWOT Analysis:

1. It has fewer attractions for children than some of the other theme parks in Europe.
2. In spite of being the most popular park in Spain, the brand is not very popular internationally


Port Aventura Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Port Aventura SWOT Analysis:

1. With proper marketing, the park can make itself known internationally and can try to attract more international visitors.
2. The recent addition of the new ride in the China area and the enlargement of the water park can attract visitors.
3. With various promotional offers like annual passes, discounts on hotel stay and multiple visit passes, the park is trying to increase its customer base.

4. By introducing new attractions from time to time, the park can attract more and more visitors.

Port Aventura Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Port Aventura are as mentioned:

1. As compared to some if its European competitors like Disneyland Paris and Parc Asterix, it has a limited number of attractions.
2. The park doesn’t have as much of merchandising capacity as some of its European competitors.
3. The park doesn’t have a very strong positioning statement for people from outside of Spain.


Port Aventura Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Port Aventura:

1. Disneyland Paris
2. Parc Asterix
3. Europa Park

Hence this concludes the Port Aventura SWOT analysis.

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About Port Aventura

Port Aventura Overview
Parent Company

Criteria CaixaCorp

Category

Amusement Park/Theme Park

Sector

Tourism and Hospitality

Tagline/ Slogan

Vive el Momento (Live the Moment)

USP

The park is divided into 5 distinctly designed theme areas to provide a diversity of experience

Port Aventura STP
Segmentation

Teenagers, youngsters and young families

Target Market

Youngsters and young families living in Spain and other parts of Europe

Positioning

Provides an exciting journey around the world through its theme parks along with some thrilling rides.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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