Incredible India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Incredible India SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Incredible India, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Incredible India to benchmark its business & performance as compared to the competitors, and make strategic improvements. Incredible India is one of the leading brands in the tourism and hospitality sector.

The article below lists the Incredible India SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Incredible India SWOT Analysis:

SWOT Analysis of Incredible India

For Incredible India, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Incredible India Strengths

The strengths of Incredible India looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Incredible India :

1. The campaign highlights not only the tourist places in India, but also its cultural and historical heritage
2. The campaign managed to make a powerful visual impact on the viewers.
3. The campaign was featured sufficiently through print and TV media and hence had a good reach
4. The Incredible India campaign along with the complementary campaign of “AtithiDevoBhava” managed to gain popularity

Incredible India Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Incredible India SWOT Analysis:

1. Some critics believed that the campaign was meant to appeal only to the affluent tourist and could not appeal to the average tourist.
2. The campaign was found to be uni-dimensional by some people.
3. Since India is a geographically and culturally diverse country, the campaign could not manage to cover all the aspects

Incredible India Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Incredible India SWOT Analysis:

1.The tourism industry is India is flourishing at a rapid rate and the Incredible India campaign has a lot of potential to attract tourists.
2. Government spendings on the tourism industry are increasing gradually.
3. A wider campaign can be planned leveraging the diversity in India.

Incredible India Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Incredible India are as mentioned:

1. Every campaign has its shelf life and so does the Incredible India campaign.
2. If the campaign fails to innovate it will lose its appeal.
3. The neighbouring South-East Asian countries are investing a lot in the tourism industry which can be a threat.

Incredible India Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Incredible India:

1. Malaysia Truly Asia Campaign
2.Your Singapore Campaign
3. Dubai Tourism Campaign

Hence this concludes the Incredible India SWOT analysis.

Continue reading more about the brand/company.

About Incredible India

Incredible India Overview
Parent Company

Tourism Ministry of India


Branding Campaigns


Tourism and Hospitality

Tagline/ Slogan

India! Incredible India!


The first comprehensive attempt of the Indian Tourism Ministry to internationally brand India as a tourist destination

Incredible India STP

High-end tourists

Target Market

Average and high-end tourists from various parts of the world


It presents India as a tourist destination that is full of surprises

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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