Incredible India SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Incredible India analyses the brand by its strengths, weaknesses, opportunities & threats. In Incredible India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Incredible India to benchmark its business & performance as compared to the competitors. Incredible India is one of the leading brands in the tourism and hospitality sector.

The table below lists the Incredible India SWOT (Strengths, Weaknesses, Opportunities, Threats), top Incredible India competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Incredible India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Incredible India Brand Analysis
Parent Company

Tourism Ministry of India


Branding Campaigns


Tourism and Hospitality

Tagline/ Slogan

India! Incredible India!


The first comprehensive attempt of the Indian Tourism Ministry to internationally brand India as a tourist destination

Incredible India STP

High-end tourists

Target Group

Average and high-end tourists from various parts of the world


It presents India as a tourist destination that is full of surprises

SWOT Analysis of Incredible India
Incredible India Strengths

Below are the Strengths in the SWOT Analysis of Incredible India:

1. The campaign highlights not only the tourist places in India, but also its cultural and historical heritage
2. The campaign managed to make a powerful visual impact on the viewers.
3. The campaign was featured sufficiently through print and TV media and hence had a good reach
4. The Incredible India campaign along with the complementary campaign of “AtithiDevoBhava” managed to gain popularity

Incredible India Weaknesses

Here are the weaknesses in the Incredible India SWOT Analysis:

1. Some critics believed that the campaign was meant to appeal only to the affluent tourist and could not appeal to the average tourist.
2. The campaign was found to be uni-dimensional by some people.
3. Since India is a geographically and culturally diverse country, the campaign could not manage to cover all the aspects

Incredible India Opportunities

Following are the Opportunities in Incredible India SWOT Analysis:

1.The tourism industry is India is flourishing at a rapid rate and the Incredible India campaign has a lot of potential to attract tourists.
2. Government spendings on the tourism industry are increasing gradually.
3. A wider campaign can be planned leveraging the diversity in India.

Incredible India Threats

The threats in the SWOT Analysis of Incredible India are as mentioned:

1. Every campaign has its shelf life and so does the Incredible India campaign.
2. If the campaign fails to innovate it will lose its appeal.
3. The neighbouring South-East Asian countries are investing a lot in the tourism industry which can be a threat.

Incredible India Competition
Incredible India Competitors

Below are the top 3 competitors of Incredible India:

1. Malaysia Truly Asia Campaign
2.Your Singapore Campaign
3. Dubai Tourism Campaign

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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