Choice Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 7695

SWOT analysis of Choice Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Choice Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Choice Hotels to benchmark its business & performance as compared to the competitors and industry. Choice Hotels is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Choice Hotels competitors and elaborates Choice Hotels market segmentation, target group, positioning & Unique Selling Proposition (USP).

Choice Hotels SWOT, Competitors, Marketing STP & Brand analysis Table
Choice Hotels Brand Analysis
Parent Company

Choice hotels


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Please help yourselves


Good comfortable, affordable lodging

Choice Hotels STP

Budget Hotels, Mid-Market, Upscale

Target Group

Middle class, high tech youths, extended stay, backpackers, value driven leisure travelers, pet friendly hotels


A global hotel chain that emphasizes on good services with a good value.

Choice Hotels SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Choice Hotels. Strengths are:

1. Affordability and high quality service giving a unique customer experience
2. USAs first hotel chain
3. Franchises more than 6100 hotels in over 30 countries and territories.
4. Very strong presence in US

5. Diverse portfolio

6. Expansion is easier due to the franchise model

7. One of the world’s largest lodging franchisor


Here are the weaknesses in the Choice Hotels SWOT Analysis:

1. Limited international presence and is dependent on the Indian market

2. Difficult to maintain control over each franchise

3. Sales team is too aggressive leading to a loss in credibility


Following are the Opportunities in Choice Hotels SWOT Analysis:

1. Emerging markets and expansion overseas
2. Service expansion
3. Rising income

4. Emphasis on promotional programs and packages to increase loyalty


The threats in the SWOT Analysis of Choice Hotels are as mentioned:

1. Competitors, Indian/international venturing into the segment
2. Local hotels/inns with better offerings and a legacy to back them up
3. Franchise customers can move to other such brands (eg. Best Western)

Choice Hotels Competition

Below are the top 3 Choice Hotels competitors:

1. Best Western
2. Country Inn

3. Ginger Hotels

The brandguide table above concludes the Choice Hotels SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Choice Hotels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

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