Choice Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Choice hotels

Hotels and Resorts

Tourism and Hospitality

Please help yourselves

Good comfortable, affordable lodging

Budget Hotels, Mid-Market, Upscale

Middle class, high tech youths, extended stay, backpackers, value driven leisure travelers, pet friendly hotels

A global hotel chain that emphasizes on good services with a good value.

Below are the Strengths in the SWOT Analysis of Choice Hotels:

1. Affordability and high quality service giving a unique customer experience
2. USAs first hotel chain
3. Franchises more than 6100 hotels in over 30 countries and territories.
4. Very strong presence in US

5. Diverse portfolio

6. Expansion is easier due to the franchise model

7. One of the world’s largest lodging franchisor

Here are the weaknesses in the Choice Hotels SWOT Analysis:

1. Limited international presence and is dependent on the Indian market

2. Difficult to maintain control over each franchise

3. Sales team is too aggressive leading to a loss in credibility

Following are the Opportunities in Choice Hotels SWOT Analysis:

1. Emerging markets and expansion overseas
2. Service expansion
3. Rising income

4. Emphasis on promotional programs and packages to increase loyalty

The threats in the SWOT Analysis of Choice Hotels are as mentioned:

1. Competitors, Indian/international venturing into the segment
2. Local hotels/inns with better offerings and a legacy to back them up
3. Franchise customers can move to other such brands (eg. Best Western)

Below are the top 3 Choice Hotels competitors:

1. Best Western
2. Country Inn

3. Ginger Hotels