Choice Hotels SWOT Analysis, Competitors & USP
SWOT analysis of Choice Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Choice Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Choice Hotels to benchmark its business & performance as compared to the competitors. Choice Hotels is one of the leading brands in the tourism and hospitality sector.
The table below lists the Choice Hotels SWOT (Strengths, Weaknesses, Opportunities, Threats), top Choice Hotels competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Choice Hotels Brand Analysis | |
|---|---|
| Parent Company |
Choice hotels |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Please help yourselves |
| USP |
Good comfortable, affordable lodging |
| Choice Hotels STP | |
| Segment |
Budget Hotels, Mid-Market, Upscale |
| Target Group |
Middle class, high tech youths, extended stay, backpackers, value driven leisure travelers, pet friendly hotels |
| Positioning |
A global hotel chain that emphasizes on good services with a good value. |
| SWOT Analysis of Choice Hotels | |
| Choice Hotels Strengths |
Below are the Strengths in the SWOT Analysis of Choice Hotels: 1. Affordability and high quality service giving a unique customer experience 5. Diverse portfolio 6. Expansion is easier due to the franchise model 7. One of the world’s largest lodging franchisor |
| Choice Hotels Weaknesses |
Here are the weaknesses in the Choice Hotels SWOT Analysis: 1. Limited international presence and is dependent on the Indian market 2. Difficult to maintain control over each franchise 3. Sales team is too aggressive leading to a loss in credibility |
| Choice Hotels Opportunities |
Following are the Opportunities in Choice Hotels SWOT Analysis: 1. Emerging markets and expansion overseas 4. Emphasis on promotional programs and packages to increase loyalty |
| Choice Hotels Threats |
The threats in the SWOT Analysis of Choice Hotels are as mentioned: 1. Competitors, Indian/international venturing into the segment |
| Choice Hotels Competition | |
| Choice Hotels Competitors |
Below are the top 3 competitors of Choice Hotels: 1. Best Western |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Choice Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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