Choice Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Choice Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Choice Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Choice Hotels to benchmark its business & performance as compared to the competitors and industry. As of 2020, Choice Hotels is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Choice Hotels competitors and includes Choice Hotels target market, segmentation, positioning & Unique Selling Proposition (USP).

Choice Hotels SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Choice Hotels Brand Analysis
Parent Company

Choice hotels

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Please help yourselves

USP

Good comfortable, affordable lodging

Choice Hotels STP
Choice Hotels Segmentation

Budget Hotels, Mid-Market, Upscale

Choice Hotels Target Market

Middle class, high tech youths, extended stay, backpackers, value driven leisure travelers, pet friendly hotels

Choice Hotels Positioning

A global hotel chain that emphasizes on good services with a good value.

Choice Hotels SWOT Analysis
Choice Hotels Strengths

Below are the Strengths in the SWOT Analysis of Choice Hotels:

1. Affordability and high quality service giving a unique customer experience
2. USAs first hotel chain
3. Franchises more than 6100 hotels in over 30 countries and territories.
4. Very strong presence in US

5. Diverse portfolio

6. Expansion is easier due to the franchise model

7. One of the world’s largest lodging franchisor

Choice Hotels Weaknesses

Here are the weaknesses in the Choice Hotels SWOT Analysis:

1. Limited international presence and is dependent on the Indian market

2. Difficult to maintain control over each franchise

3. Sales team is too aggressive leading to a loss in credibility

Choice Hotels Opportunities

Following are the Opportunities in Choice Hotels SWOT Analysis:

1. Emerging markets and expansion overseas
2. Service expansion
3. Rising income

4. Emphasis on promotional programs and packages to increase loyalty

Choice Hotels Threats

The threats in the SWOT Analysis of Choice Hotels are as mentioned:

1. Competitors, Indian/international venturing into the segment
2. Local hotels/inns with better offerings and a legacy to back them up
3. Franchise customers can move to other such brands (eg. Best Western)

Choice Hotels Competition
Competitors

Below are the top 3 Choice Hotels competitors:

1. Best Western
2. Country Inn

3. Ginger Hotels


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Choice Hotels. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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