Choice Hotels SWOT Analysis, Competitors & USP

Choice Hotels

Parent Company

Choice hotels

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Please help yourselves

USP

Good comfortable, affordable lodging

Choice Hotels STP

Segment

Budget Hotels, Mid-Market, Upscale

Target Group

Middle class, high tech youths, extended stay, backpackers, value driven leisure travelers, pet friendly hotels

Positioning

A global hotel chain that emphasizes on good services with a good value.

Choice Hotels SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Choice Hotels. Strengths are:

1. Affordability and high quality service giving a unique customer experience
2. USAs first hotel chain
3. Franchises more than 6100 hotels in over 30 countries and territories.
4. Very strong presence in US

5. Diverse portfolio

6. Expansion is easier due to the franchise model

7. One of the world’s largest lodging franchisor

Weaknesses

Here are the weaknesses in the Choice Hotels SWOT Analysis:

1. Limited international presence and is dependent on the Indian market

2. Difficult to maintain control over each franchise

3. Sales team is too aggressive leading to a loss in credibility

Opportunities

Following are the Opportunities in Choice Hotels SWOT Analysis:

1. Emerging markets and expansion overseas
2. Service expansion
3. Rising income

4. Emphasis on promotional programs and packages to increase loyalty

Threats

The threats in the SWOT Analysis of Choice Hotels are as mentioned:

1. Competitors, Indian/international venturing into the segment
2. Local hotels/inns with better offerings and a legacy to back them up
3. Franchise customers can move to other such brands (eg. Best Western)

Choice Hotels Competition

Competitors

Below are the top 3 Choice Hotels competitors:

1. Best Western
2. Country Inn

3. Ginger Hotels