Sarovar Hotels & Resorts SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 3009

SWOT Analysis of Sarovar Hotels & Resorts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sarovar Hotels & Resorts

Parent Company

Sarovar Hotels & Resorts (Affiliated with Carlson Hospitality Worldwide)


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Across India & Beyond


To provide a superior hospitality experience at excellent value

Sarovar Hotels & Resorts STP


Mid-market travelers

Target Group

Mid Market  & Budget Segment


Largest chain of Mid market hotels in the country across the last 18 years .

Sarovar Hotels & Resorts SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sarovar Hotels & Resorts :

1. The Sarovar Group has a vast reservoir of experienced professionals and technical experts
2. They have a huge spread of hotels (60 Hotels in over 40 cities in India)
3. Since India is known for its hospitality, the company is recognized globally

4. International presence due to Carlson Group tie-ups


1. Limited market share growth as competition is tough

2. The brand despite being popular has restricted recall


1. MICE (Meetings, Incentives, Conferences & Exhibitions) – Sarovar  has its its presence in the 4 key metros  where Meeting and conferences can be held

2. Mid Market Hotels are receiving Increasing Government support
3. The Hotels in smaller cities can create weekend get away packages


1. Increasing competition. Rampant increase in International entrants
2. There is a new trend of people preferring Well furnished guest houses over hotels

Sarovar Hotels & Resorts Competition


Below are the 3 main Sarovar Hotels & Resorts competitors :

1. Westin
2.Lemon Tree

The brandguide table above concludes the Sarovar Hotels & Resorts SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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