SWOT analysis of Sarovar Hotels & Resorts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sarovar Hotels & Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sarovar Hotels & Resorts to benchmark its business & performance as compared to the competitors and industry. Sarovar Hotels & Resorts is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Sarovar Hotels & Resorts competitors and elaborates Sarovar Hotels & Resorts market segmentation, target group, positioning & Unique Selling Proposition (USP).
Sarovar Hotels & Resorts Brand Analysis | |
---|---|
Parent Company |
Sarovar Hotels & Resorts (Affiliated with Carlson Hospitality Worldwide) |
Category |
Hotels and Resorts |
Sector | |
Tagline/ Slogan |
Across India & Beyond |
USP |
To provide a superior hospitality experience at excellent value |
Sarovar Hotels & Resorts STP | |
Segment |
Mid-market travelers |
Target Group |
Mid Market & Budget Segment |
Positioning |
Largest chain of Mid market hotels in the country across the last 18 years . |
Sarovar Hotels & Resorts SWOT Analysis | |
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sarovar Hotels & Resorts. Strengths are: 1. The Sarovar Group has a vast reservoir of experienced professionals and technical experts 4. International presence due to Carlson Group tie-ups |
Weaknesses |
Here are the weaknesses in the Sarovar Hotels & Resorts SWOT Analysis: 1. Limited market share growth as competition is tough 2. The brand despite being popular has restricted recall |
Opportunities |
Following are the Opportunities in Sarovar Hotels & Resorts SWOT Analysis: 1. MICE (Meetings, Incentives, Conferences & Exhibitions) – Sarovar has its its presence in the 4 key metros where Meeting and conferences can be held 2. Mid Market Hotels are receiving Increasing Government support |
Threats |
The threats in the SWOT Analysis of Sarovar Hotels & Resorts are as mentioned: 1. Increasing competition. Rampant increase in International entrants |
Sarovar Hotels & Resorts Competition | |
Competitors |
Below are the top 3 Sarovar Hotels & Resorts competitors: 1. Westin |
The brandguide table above concludes the Sarovar Hotels & Resorts SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sarovar Hotels & Resorts. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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