Sarovar Hotels & Resorts SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 3482

SWOT analysis of Sarovar Hotels & Resorts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sarovar Hotels & Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sarovar Hotels & Resorts to benchmark its business & performance as compared to the competitors and industry. Sarovar Hotels & Resorts is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Sarovar Hotels & Resorts competitors and elaborates Sarovar Hotels & Resorts market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sarovar Hotels & Resorts SWOT, Competitors, Marketing STP & Brand analysis Table
Sarovar Hotels & Resorts Brand Analysis
Parent Company

Sarovar Hotels & Resorts (Affiliated with Carlson Hospitality Worldwide)


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Across India & Beyond


To provide a superior hospitality experience at excellent value

Sarovar Hotels & Resorts STP

Mid-market travelers

Target Group

Mid Market  & Budget Segment


Largest chain of Mid market hotels in the country across the last 18 years .

Sarovar Hotels & Resorts SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sarovar Hotels & Resorts. Strengths are:

1. The Sarovar Group has a vast reservoir of experienced professionals and technical experts
2. They have a huge spread of hotels (60 Hotels in over 40 cities in India)
3. Since India is known for its hospitality, the company is recognized globally

4. International presence due to Carlson Group tie-ups


Here are the weaknesses in the Sarovar Hotels & Resorts SWOT Analysis:

1. Limited market share growth as competition is tough

2. The brand despite being popular has restricted recall


Following are the Opportunities in Sarovar Hotels & Resorts SWOT Analysis:

1. MICE (Meetings, Incentives, Conferences & Exhibitions) – Sarovar  has its its presence in the 4 key metros  where Meeting and conferences can be held

2. Mid Market Hotels are receiving Increasing Government support
3. The Hotels in smaller cities can create weekend get away packages


The threats in the SWOT Analysis of Sarovar Hotels & Resorts are as mentioned:

1. Increasing competition. Rampant increase in International entrants
2. There is a new trend of people preferring Well furnished guest houses over hotels

Sarovar Hotels & Resorts Competition

Below are the top 3 Sarovar Hotels & Resorts competitors:

1. Westin
2.Lemon Tree

The brandguide table above concludes the Sarovar Hotels & Resorts SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sarovar Hotels & Resorts. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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