Sarovar Hotels & Resorts SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sarovar Hotels & Resorts analyses the brand by its strengths, weaknesses, opportunities & threats. In Sarovar Hotels & Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sarovar Hotels & Resorts to benchmark its business & performance as compared to the competitors. Sarovar Hotels & Resorts is one of the leading brands in the tourism and hospitality sector.

The article below lists the Sarovar Hotels & Resorts SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Sarovar Hotels & Resorts SWOT Analysis:

SWOT Analysis of Sarovar Hotels & Resorts

For Sarovar Hotels & Resorts, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sarovar Hotels & Resorts Strengths

The strengths of Sarovar Hotels & Resorts looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Sarovar Hotels & Resorts :

1. The Sarovar Group has a vast reservoir of experienced professionals and technical experts
2. They have a huge spread of hotels (60 Hotels in over 40 cities in India)
3. Since India is known for its hospitality, the company is recognized globally

4. International presence due to Carlson Group tie-ups

Sarovar Hotels & Resorts Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Sarovar Hotels & Resorts SWOT Analysis:

1. Limited market share growth as competition is tough

2. The brand despite being popular has restricted recall


Sarovar Hotels & Resorts Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Sarovar Hotels & Resorts SWOT Analysis:

1. MICE (Meetings, Incentives, Conferences & Exhibitions) – Sarovar  has its its presence in the 4 key metros  where Meeting and conferences can be held

2. Mid Market Hotels are receiving Increasing Government support
3. The Hotels in smaller cities can create weekend get away packages

Sarovar Hotels & Resorts Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Sarovar Hotels & Resorts are as mentioned:

1. Increasing competition. Rampant increase in International entrants
2. There is a new trend of people preferring Well furnished guest houses over hotels


Sarovar Hotels & Resorts Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Sarovar Hotels & Resorts:

1. Westin
2.Lemon Tree
3.Ista

Hence this concludes the Sarovar Hotels & Resorts SWOT analysis.

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About Sarovar Hotels & Resorts

Sarovar Hotels & Resorts Overview
Parent Company

Sarovar Hotels & Resorts (Affiliated with Carlson Hospitality Worldwide)

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Across India & Beyond

USP

To provide a superior hospitality experience at excellent value

Sarovar Hotels & Resorts STP
Segmentation

Mid-market travelers

Target Market

Mid Market  & Budget Segment

Positioning

Largest chain of Mid market hotels in the country across the last 18 years .


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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