SWOT Analysis of Sarovar Hotels & Resorts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sarovar Hotels & Resorts |
|
Parent Company |
Sarovar Hotels & Resorts (Affiliated with Carlson Hospitality Worldwide) |
Category |
Hotels and Resorts |
Sector |
|
Tagline/ Slogan |
Across India & Beyond |
USP |
To provide a superior hospitality experience at excellent value |
Sarovar Hotels & Resorts STP |
|
Segment |
Mid-market travelers |
Target Group |
Mid Market & Budget Segment |
Positioning |
Largest chain of Mid market hotels in the country across the last 18 years . |
Sarovar Hotels & Resorts SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sarovar Hotels & Resorts : 1. The Sarovar Group has a vast reservoir of experienced professionals and technical experts 4. International presence due to Carlson Group tie-ups |
Weaknesses |
1. Limited market share growth as competition is tough 2. The brand despite being popular has restricted recall |
Opportunities |
1. MICE (Meetings, Incentives, Conferences & Exhibitions) – Sarovar has its its presence in the 4 key metros where Meeting and conferences can be held 2. Mid Market Hotels are receiving Increasing Government support |
Threats |
1. Increasing competition. Rampant increase in International entrants |
Sarovar Hotels & Resorts Competition |
|
Competitors |
Below are the 3 main Sarovar Hotels & Resorts competitors : 1. Westin |
The brandguide table above concludes the Sarovar Hotels & Resorts SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Sarovar Hotels & Resorts. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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