Sarovar Hotels & Resorts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Sarovar Hotels & Resorts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sarovar Hotels & Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sarovar Hotels & Resorts to benchmark its business & performance as compared to the competitors and industry. Sarovar Hotels & Resorts is one of the leading brands in the tourism and hospitality sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sarovar Hotels & Resorts competitors and includes Sarovar Hotels & Resorts target market, segmentation, positioning & Unique Selling Proposition (USP).

Sarovar Hotels & Resorts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sarovar Hotels & Resorts Brand Analysis
Parent Company

Sarovar Hotels & Resorts (Affiliated with Carlson Hospitality Worldwide)

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Across India & Beyond

USP

To provide a superior hospitality experience at excellent value

Sarovar Hotels & Resorts STP
Sarovar Hotels & Resorts Segmentation

Mid-market travelers

Sarovar Hotels & Resorts Target Market

Mid Market  & Budget Segment

Sarovar Hotels & Resorts Positioning

Largest chain of Mid market hotels in the country across the last 18 years .

Sarovar Hotels & Resorts SWOT Analysis
Sarovar Hotels & Resorts Strengths

Below are the Strengths in the SWOT Analysis of Sarovar Hotels & Resorts:

1. The Sarovar Group has a vast reservoir of experienced professionals and technical experts
2. They have a huge spread of hotels (60 Hotels in over 40 cities in India)
3. Since India is known for its hospitality, the company is recognized globally

4. International presence due to Carlson Group tie-ups

Sarovar Hotels & Resorts Weaknesses

Here are the weaknesses in the Sarovar Hotels & Resorts SWOT Analysis:

1. Limited market share growth as competition is tough

2. The brand despite being popular has restricted recall

Sarovar Hotels & Resorts Opportunities

Following are the Opportunities in Sarovar Hotels & Resorts SWOT Analysis:

1. MICE (Meetings, Incentives, Conferences & Exhibitions) – Sarovar  has its its presence in the 4 key metros  where Meeting and conferences can be held

2. Mid Market Hotels are receiving Increasing Government support
3. The Hotels in smaller cities can create weekend get away packages

Sarovar Hotels & Resorts Threats

The threats in the SWOT Analysis of Sarovar Hotels & Resorts are as mentioned:

1. Increasing competition. Rampant increase in International entrants
2. There is a new trend of people preferring Well furnished guest houses over hotels

Sarovar Hotels & Resorts Competition
Competitors

Below are the top 3 Sarovar Hotels & Resorts competitors:

1. Westin
2.Lemon Tree
3.Ista


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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