Sarovar Hotels & Resorts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Sarovar Hotels & Resorts (Affiliated with Carlson Hospitality Worldwide)

Hotels and Resorts

Tourism and Hospitality

Across India & Beyond

To provide a superior hospitality experience at excellent value

Mid-market travelers

Mid Market  & Budget Segment

Largest chain of Mid market hotels in the country across the last 18 years .

Below are the Strengths in the SWOT Analysis of Sarovar Hotels & Resorts:

1. The Sarovar Group has a vast reservoir of experienced professionals and technical experts
2. They have a huge spread of hotels (60 Hotels in over 40 cities in India)
3. Since India is known for its hospitality, the company is recognized globally

4. International presence due to Carlson Group tie-ups

Here are the weaknesses in the Sarovar Hotels & Resorts SWOT Analysis:

1. Limited market share growth as competition is tough

2. The brand despite being popular has restricted recall

Following are the Opportunities in Sarovar Hotels & Resorts SWOT Analysis:

1. MICE (Meetings, Incentives, Conferences & Exhibitions) – Sarovar  has its its presence in the 4 key metros  where Meeting and conferences can be held

2. Mid Market Hotels are receiving Increasing Government support
3. The Hotels in smaller cities can create weekend get away packages

The threats in the SWOT Analysis of Sarovar Hotels & Resorts are as mentioned:

1. Increasing competition. Rampant increase in International entrants
2. There is a new trend of people preferring Well furnished guest houses over hotels

Below are the top 3 Sarovar Hotels & Resorts competitors:

1. Westin
2.Lemon Tree
3.Ista