Published in Tourism and Hospitality category by MBA Skool Team
Club Mahindra Holidays is one of the leading brands in the tourism and hospitality sector. Club Mahindra Holidays SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Club Mahindra Holidays:
Brand presence is quite high due to excellent advertiing
New under explored and lesser known locations (eg. Ashtamudi in Kerala)
High Brand Recall
Homely ambience and arrangements adds to its warmth as a hospitality company
Above are the strengths in the SWOT Analysis of Club Mahindra Holidays. The strengths of Club Mahindra Holidays looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Club Mahindra Holidays Weaknesses
Quality of services and infrastructure is not constant throughout the brand.
Company policies regarding booking of rooms does not always go well with customers (need to book 6 months prior)
Constant political disturbances within the country
These were the weaknesses in the Club Mahindra Holidays SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Club Mahindra Holidays Opportunities
Incredible India campaign has had a positive influence on influx of foreigners traveling to India. Club Mahindra should have programs for foreigners.
With reducing spending capacities, domestic travel is increasing India
Above we covered the opportunities in Club Mahindra Holidays SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Club Mahindra Holidays Threats
International hospitality giants are entering all markets and catering to all segments in this sector
Economic downturn might have an effect on equity capital of the company
The threats in the SWOT Analysis of Club Mahindra Holidays are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Membership through which one can avail stay at a wide range of resorts whenever required
Club Mahindra Holidays STP
Leisure travellers, Families
A fun brand that can be enjoyed by families who like to travel to different destinations and spend quality time with their loved ones.
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