Club Mahindra Holidays SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 9143

SWOT Analysis of Club Mahindra Holidays with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Club Mahindra Holidays

Parent Company

Mahindra Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Jiyo Life! (Live Life)


Membership through which one can avail stay at a wide range of resorts whenever required



Upscale, Mid-Market

Target Group

Leisure travellers, Families


A fun brand that can be enjoyed by families who like to travel to different destinations and spend quality time with their loved ones.

SWOT Analysis


1. Customer base of over 143000 members
2. 40+ resorts in various locations
3. Brand presence is quite high due to excellent advertiing
4. New under explored and lesser known locations (eg. Ashtamudi in Kerala)

5. High Brand Recall

6. Homely ambience and arrangements adds to its warmth as a hospitality company


1. Quality of services and infrastructure is not constant throughout the brand.
2. Company policies regarding booking of rooms does not always go well with customers (need to book 6 months prior)
3. Constant political disturbances within the country


1. Incredible India campaign has had a positive influence on influx of foreigners traveling to India. Club Mahindra should have programs for foreigners.
2. With reducing spending capacities, domestic travel is increasing India


1. International hospitality giants are entering all markets and catering to all segments in this sector
2. Economic downturn might have an effect on equity capital of the company



1.Sterling Holidays
2.Wyndham Vacation Ownership


4. Hyatt

The table above concludes the Club Mahindra Holidays SWOT analysis along with its marketing and brand parameters.


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