Club Mahindra Holidays SWOT Analysis, Competitors & USP

Club Mahindra Holidays SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Club Mahindra Holidays, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Club Mahindra Holidays to benchmark its business & performance as compared to the competitors, and make strategic improvements. Club Mahindra Holidays is one of the leading brands in the tourism and hospitality sector.

The article below lists the Club Mahindra Holidays SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Club Mahindra Holidays SWOT Analysis:

SWOT Analysis of Club Mahindra Holidays

For Club Mahindra Holidays, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Club Mahindra Holidays Strengths

The strengths of Club Mahindra Holidays looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Club Mahindra Holidays :

1. Customer base of over 143000 members
2. 40+ resorts in various locations
3. Brand presence is quite high due to excellent advertiing
4. New under explored and lesser known locations (eg. Ashtamudi in Kerala)

5. High Brand Recall

6. Homely ambience and arrangements adds to its warmth as a hospitality company

Club Mahindra Holidays Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Club Mahindra Holidays SWOT Analysis:

1. Quality of services and infrastructure is not constant throughout the brand.
2. Company policies regarding booking of rooms does not always go well with customers (need to book 6 months prior)
3. Constant political disturbances within the country

Club Mahindra Holidays Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Club Mahindra Holidays SWOT Analysis:

1. Incredible India campaign has had a positive influence on influx of foreigners traveling to India. Club Mahindra should have programs for foreigners.
2. With reducing spending capacities, domestic travel is increasing India

Club Mahindra Holidays Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Club Mahindra Holidays are as mentioned:

1. International hospitality giants are entering all markets and catering to all segments in this sector
2. Economic downturn might have an effect on equity capital of the company

Club Mahindra Holidays Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Club Mahindra Holidays:

1.Sterling Holidays
2.Wyndham Vacation Ownership

3.Starwood

4. Hyatt

Hence this concludes the Club Mahindra Holidays SWOT analysis.

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About Club Mahindra Holidays

Club Mahindra Holidays Overview
Parent Company	Mahindra Group
Category	Hotels and Resorts
Sector	Tourism and Hospitality
Tagline/ Slogan	Jiyo Life! (Live Life)
USP	Membership through which one can avail stay at a wide range of resorts whenever required
Club Mahindra Holidays STP
Segmentation	Upscale, Mid-Market
Target Market	Leisure travellers, Families
Positioning	A fun brand that can be enjoyed by families who like to travel to different destinations and spend quality time with their loved ones.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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