Serco SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Serco analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Serco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Serco to benchmark its business & performance as compared to the competitors and industry. As of 2020, Serco is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Serco competitors and includes Serco target market, segmentation, positioning & Unique Selling Proposition (USP).

Serco SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Serco Brand Analysis
Parent Company

Serco Group PLC

Category

Outsourcing

Sector

Transport and Logistics

Tagline/ Slogan

Bringing service to life

USP

Provider of frontline services and business process outsourcing services

Serco STP
Serco Segmentation

Operates public and private transport and traffic control, aviation, military weapons, detention centres, prisons and schools on behalf of its customers

Serco Target Market

Small & medium sized contracts from the government

Serco Positioning

Positioned as a leading provider of business process outsourcing services

Serco SWOT Analysis
Serco Strengths

Below are the Strengths in the SWOT Analysis of Serco:

1. Strong order backlog that showcases the company’s ability to win new contracts and ensures strong future revenue

2. Unique offerings in a variety of domains like personnel and family support services, data centers and call centers, apart from providing outsourcing, procurement, customer services and consulting services.

3. Leading market position with a strong competitive edge

Serco Weaknesses

Here are the weaknesses in the Serco SWOT Analysis:

1. Fluctuation of the company’s revenues is a concern

2. Limited geographic concentration is a worry

Serco Opportunities

Following are the Opportunities in Serco SWOT Analysis:

1. Implementation of strategic initiatives that are aimed at enhancing its business operations and existing product line

2. Growing BPO services market.

3. Possibilities of getting new, large scale contracts

Serco Threats

The threats in the SWOT Analysis of Serco are as mentioned:

1. Prone to risks due to increasing IT complexity

2. Very competitive market with a lot of players

3. Rapid Technological Changes which demand introduction of new products frequently

Serco Competition
Competitors

Below are the top 6 Serco competitors:

1. G4S

2. Hunting PLC

3. ARAMARK Corporation

4. Tata Consultancy Services Limited

5. Babcock International Group PLC

6. Capita plc, Genpact Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Serco. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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