Serco SWOT Analysis, USP & Competitors

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SWOT Analysis of Serco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Serco Group PLC





Tagline/ Slogan

Bringing service to life


Provider of frontline services and business process outsourcing services



Operates public and private transport and traffic control, aviation, military weapons, detention centres, prisons and schools on behalf of its customers

Target Group

Small & medium sized contracts from the government


Positioned as a leading provider of business process outsourcing services

SWOT Analysis


1. Strong order backlog that showcases the company’s ability to win new contracts and ensures strong future revenue

2. Unique offerings in a variety of domains like personnel and family support services, data centers and call centers, apart from providing outsourcing, procurement, customer services and consulting services.

3. Leading market position with a strong competitive edge


1. Fluctuation of the company’s revenues is a concern

2. Limited geographic concentration is a worry


1. Implementation of strategic initiatives that are aimed at enhancing its business operations and existing product line

2. Growing BPO services market.

3. Possibilities of getting new, large scale contracts


1. Prone to risks due to increasing IT complexity

2. Very competitive market with a lot of players

3. Rapid Technological Changes which demand introduction of new products frequently



1. G4S

2. Hunting PLC

3. ARAMARK Corporation

4. Tata Consultancy Services Limited

5. Babcock International Group PLC

6. Capita plc, Genpact Limited

The table above concludes the Serco SWOT analysis along with its marketing and brand parameters.


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