Serco SWOT Analysis, Competitors & USP

Serco SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Serco, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Serco to benchmark its business & performance as compared to the competitors, and make strategic improvements. Serco is one of the leading brands in the transport and logistics sector.

The article below lists the Serco SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Serco SWOT Analysis:

SWOT Analysis of Serco

For Serco, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Serco Strengths

The strengths of Serco looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Serco :

1. Strong order backlog that showcases the company’s ability to win new contracts and ensures strong future revenue

2. Unique offerings in a variety of domains like personnel and family support services, data centers and call centers, apart from providing outsourcing, procurement, customer services and consulting services.

3. Leading market position with a strong competitive edge

Serco Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Serco SWOT Analysis:

1. Fluctuation of the company’s revenues is a concern

2. Limited geographic concentration is a worry

Serco Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Serco SWOT Analysis:

1. Implementation of strategic initiatives that are aimed at enhancing its business operations and existing product line

2. Growing BPO services market.

3. Possibilities of getting new, large scale contracts

Serco Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Serco are as mentioned:

1. Prone to risks due to increasing IT complexity

2. Very competitive market with a lot of players

3. Rapid Technological Changes which demand introduction of new products frequently

Serco Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Serco:

1. G4S

2. Hunting PLC

3. ARAMARK Corporation

4. Tata Consultancy Services Limited

5. Babcock International Group PLC

6. Capita plc, Genpact Limited

Hence this concludes the Serco SWOT analysis.

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About Serco

Serco Overview
Parent Company	Serco Group PLC
Category	Outsourcing
Sector	Transport and Logistics
Tagline/ Slogan	Bringing service to life
USP	Provider of frontline services and business process outsourcing services
Serco STP
Segmentation	Operates public and private transport and traffic control, aviation, military weapons, detention centres, prisons and schools on behalf of its customers
Target Market	Small & medium sized contracts from the government
Positioning	Positioned as a leading provider of business process outsourcing services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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