Serco SWOT Analysis

Published in Transport and Logistics category by MBA Skool Team

Here is a detailed SWOT analysis of Serco covering strengths, weaknesses, opportunities and threats.

Serco Strengths

  1. Strong order backlog that showcases the company’s ability to win new contracts and ensures strong future revenue
  2. Unique offerings in a variety of domains like personnel and family support services, data centers and call centers, apart from providing outsourcing, procurement, customer services and consulting services.
  3. Leading market position with a strong competitive edge

Above are the strengths in the SWOT Analysis of Serco. The strengths of Serco looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Serco Weaknesses

  1. Fluctuation of the company’s revenues is a concern
  2. Limited geographic concentration is a worry

These were the weaknesses in the Serco SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Serco Opportunities

  1. Implementation of strategic initiatives that are aimed at enhancing its business operations and existing product line
  2. Growing BPO services market.
  3. Possibilities of getting new, large scale contracts

Above we covered the opportunities in Serco SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Serco Threats

  1. Prone to risks due to increasing IT complexity
  2. Very competitive market with a lot of players
  3. Rapid Technological Changes which demand introduction of new products frequently

The threats in the SWOT Analysis of Serco are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Serco SWOT analysis.

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About Serco

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Serco Overview
Parent Company

Serco Group PLC

Category

Outsourcing

Sector

Transport and Logistics

Tagline/ Slogan

Bringing service to life

USP

Provider of frontline services and business process outsourcing services

Serco STP
Segmentation

Operates public and private transport and traffic control, aviation, military weapons, detention centres, prisons and schools on behalf of its customers

Target Market

Small & medium sized contracts from the government

Positioning

Positioned as a leading provider of business process outsourcing services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Serco. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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