Australia Post SWOT Analysis

Published in Transport and Logistics category by MBA Skool Team

Here is a detailed SWOT analysis of Australia Post covering strengths, weaknesses, opportunities and threats.

Australia Post Strengths

  1.  Deliveries also on Saturdays
  2.  Diverse portfolio of parcels and mails, money & insurance, Travel & ID
  3.  Government business enterprise and is self funded 
  4.  Forayed into digital business under “eServices”
  5.  Its services includes Postal services, Digital Services, Retail, Express post, Logistics, Printing Services
  6.  More than 30,000+ people are employed in the organization
  7.  Strong backing by the govt of Australia

Above are the strengths in the SWOT Analysis of Australia Post. The strengths of Australia Post looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Australia Post Weaknesses

  1. Less international presence compared to the competitors
  2. With foot fall decreasing in retail services slow to switch to new solutions

These were the weaknesses in the Australia Post SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Australia Post Opportunities

  1. Strengthen domestic reach as the major competitor FedEx is currently focusing on international market 
  2. Global markets
  3.  Mergers and Acquisitions

Above we covered the opportunities in Australia Post SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Australia Post Threats

  1. Loss of cash flow
  2. Threat from competition which is increasing its capabilities by acquiring other competitors
  3. Price war with customers looking for cheaper services and competitors reducing their prices

The threats in the SWOT Analysis of Australia Post are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Australia Post SWOT analysis.

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About Australia Post

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Australia Post Overview
Parent Company

Australian Postal corporation

Category

Logistics

Sector

Transport and Logistics

Tagline/ Slogan

Take your idea to the world

USP

Providing reliable community service and sound commercial performance

Australia Post STP
Segmentation

Postal services

Target Market

International and domestic services

Positioning

Providing trusted services and solutions across physical and digital network


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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