Australia Post SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 4569

SWOT Analysis of Australia Post with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Australia Post

Parent Company

Australian Postal corporation




Transport and Logistics

Tagline/ Slogan

Take your idea to the world


Providing reliable community service and sound commercial performance

Australia Post STP


Postal services

Target Group

International and domestic services


Providing trusted services and solutions across physical and digital network

Australia Post SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Australia Post. Strengths are:

1.  Deliveries also on Saturdays
2.  Diverse portfolio of parcels and mails, money & insurance, Travel & ID
3.  Government business enterprise and is self funded 
4.  Forayed into digital business under “eServices”

5.  Its services includes Postal services, Digital Services, Retail, Express post, Logistics, Printing Services

6.  More than 30,000+ people are employed in the organization

7.  Strong backing by the govt of Australia


Here are the weaknesses of Australia Post :

1.  Less international presence compared to the competitors
2.  With foot fall decreasing in retail services slow to switch to new solutions


Following are the Opportunities of Australia Post :

1.  Strengthen domestic reach as the major competitor FedEx is currently focusing on international market 
2.  Global markets
3.  Mergers and Acquisitions


The threats of Australia Post are as mentioned :

1.  Loss of cash flow

2.  Threat from competition which is increasing its capabilities by acquiring other competitors
3.  Price war with customers looking for cheaper services and competitors reducing their prices

Australia Post Competition


Below are the 3 main Australia Post competitors :

1.  FedEx
2.  Toll Holdings
3.  US Postal Service

The brandguide table above concludes the Australia Post SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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