Australia Post SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Australia Post SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Australia Post, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Australia Post to benchmark its business & performance as compared to the competitors, and make strategic improvements. Australia Post is one of the leading brands in the transport and logistics sector.

The article below lists the Australia Post SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Australia Post SWOT Analysis:

SWOT Analysis of Australia Post

For Australia Post, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Australia Post Strengths

The strengths of Australia Post looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Australia Post :

1.  Deliveries also on Saturdays
2.  Diverse portfolio of parcels and mails, money & insurance, Travel & ID
3.  Government business enterprise and is self funded 
4.  Forayed into digital business under “eServices”

5.  Its services includes Postal services, Digital Services, Retail, Express post, Logistics, Printing Services

6.  More than 30,000+ people are employed in the organization

7.  Strong backing by the govt of Australia

Australia Post Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Australia Post SWOT Analysis:

1.  Less international presence compared to the competitors
2.  With foot fall decreasing in retail services slow to switch to new solutions

Australia Post Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Australia Post SWOT Analysis:

1.  Strengthen domestic reach as the major competitor FedEx is currently focusing on international market 
2.  Global markets
3.  Mergers and Acquisitions

Australia Post Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Australia Post are as mentioned:

1.  Loss of cash flow

2.  Threat from competition which is increasing its capabilities by acquiring other competitors
3.  Price war with customers looking for cheaper services and competitors reducing their prices

Australia Post Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Australia Post:

1.  FedEx
2.  Toll Holdings
3.  US Postal Service

Hence this concludes the Australia Post SWOT analysis.

Continue reading more about the brand/company.

About Australia Post

Australia Post Overview
Parent Company

Australian Postal corporation




Transport and Logistics

Tagline/ Slogan

Take your idea to the world


Providing reliable community service and sound commercial performance

Australia Post STP

Postal services

Target Market

International and domestic services


Providing trusted services and solutions across physical and digital network

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Australia Post. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin