Australia Post SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Australia Post analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Australia Post SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Australia Post to benchmark its business & performance as compared to the competitors and industry. As of 2020, Australia Post is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Australia Post competitors and includes Australia Post target market, segmentation, positioning & Unique Selling Proposition (USP).

Australia Post SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Australia Post Brand Analysis
Parent Company

Australian Postal corporation




Transport and Logistics

Tagline/ Slogan

Take your idea to the world


Providing reliable community service and sound commercial performance

Australia Post STP
Australia Post Segmentation

Postal services

Australia Post Target Market

International and domestic services

Australia Post Positioning

Providing trusted services and solutions across physical and digital network

Australia Post SWOT Analysis
Australia Post Strengths

Below are the Strengths in the SWOT Analysis of Australia Post:

1.  Deliveries also on Saturdays
2.  Diverse portfolio of parcels and mails, money & insurance, Travel & ID
3.  Government business enterprise and is self funded 
4.  Forayed into digital business under “eServices”

5.  Its services includes Postal services, Digital Services, Retail, Express post, Logistics, Printing Services

6.  More than 30,000+ people are employed in the organization

7.  Strong backing by the govt of Australia

Australia Post Weaknesses

Here are the weaknesses in the Australia Post SWOT Analysis:

1.  Less international presence compared to the competitors
2.  With foot fall decreasing in retail services slow to switch to new solutions

Australia Post Opportunities

Following are the Opportunities in Australia Post SWOT Analysis:

1.  Strengthen domestic reach as the major competitor FedEx is currently focusing on international market 
2.  Global markets
3.  Mergers and Acquisitions

Australia Post Threats

The threats in the SWOT Analysis of Australia Post are as mentioned:

1.  Loss of cash flow

2.  Threat from competition which is increasing its capabilities by acquiring other competitors
3.  Price war with customers looking for cheaper services and competitors reducing their prices

Australia Post Competition

Below are the top 3 Australia Post competitors:

1.  FedEx
2.  Toll Holdings
3.  US Postal Service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Australia Post. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin