Australia Post SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 6361

SWOT analysis of Australia Post analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Australia Post SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Australia Post to benchmark its business & performance as compared to the competitors and industry. Australia Post is one of the leading brands in the transport and logistics sector. The table below also lists the top Australia Post competitors and elaborates Australia Post market segmentation, target group, positioning & Unique Selling Proposition (USP).

Australia Post SWOT, Competitors, Marketing STP & Brand analysis Table
Australia Post Brand Analysis
Parent Company

Australian Postal corporation




Transport and Logistics

Tagline/ Slogan

Take your idea to the world


Providing reliable community service and sound commercial performance

Australia Post STP

Postal services

Target Group

International and domestic services


Providing trusted services and solutions across physical and digital network

Australia Post SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Australia Post. Strengths are:

1.  Deliveries also on Saturdays
2.  Diverse portfolio of parcels and mails, money & insurance, Travel & ID
3.  Government business enterprise and is self funded 
4.  Forayed into digital business under “eServices”

5.  Its services includes Postal services, Digital Services, Retail, Express post, Logistics, Printing Services

6.  More than 30,000+ people are employed in the organization

7.  Strong backing by the govt of Australia


Here are the weaknesses in the Australia Post SWOT Analysis:

1.  Less international presence compared to the competitors
2.  With foot fall decreasing in retail services slow to switch to new solutions


Following are the Opportunities in Australia Post SWOT Analysis:

1.  Strengthen domestic reach as the major competitor FedEx is currently focusing on international market 
2.  Global markets
3.  Mergers and Acquisitions


The threats in the SWOT Analysis of Australia Post are as mentioned:

1.  Loss of cash flow

2.  Threat from competition which is increasing its capabilities by acquiring other competitors
3.  Price war with customers looking for cheaper services and competitors reducing their prices

Australia Post Competition

Below are the top 3 Australia Post competitors:

1.  FedEx
2.  Toll Holdings
3.  US Postal Service

The brandguide table above concludes the Australia Post SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Australia Post. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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