Published in Transport and Logistics category by MBA Skool Team
Australia Post is one of the leading brands in the transport and logistics sector. Australia Post SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Australia Post:
Diverse portfolio of parcels and mails, money & insurance, Travel & ID
Government business enterprise and is self funded
Forayed into digital business under “eServices”
Its services includes Postal services, Digital Services, Retail, Express post, Logistics, Printing Services
More than 30,000+ people are employed in the organization
Strong backing by the govt of Australia
Above are the strengths in the SWOT Analysis of Australia Post. The strengths of Australia Post looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Australia Post Weaknesses
Less international presence compared to the competitors
With foot fall decreasing in retail services slow to switch to new solutions
These were the weaknesses in the Australia Post SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Australia Post Opportunities
Strengthen domestic reach as the major competitor FedEx is currently focusing on international market
Mergers and Acquisitions
Above we covered the opportunities in Australia Post SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Australia Post Threats
Loss of cash flow
Threat from competition which is increasing its capabilities by acquiring other competitors
Price war with customers looking for cheaper services and competitors reducing their prices
The threats in the SWOT Analysis of Australia Post are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Australia Post SWOT analysis.
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About Australia Post
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Providing reliable community service and sound commercial performance
Australia Post STP
International and domestic services
Providing trusted services and solutions across physical and digital network
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