C.H. Robinson SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 28, 2021

C.H. Robinson SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of C.H. Robinson, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like C.H. Robinson to benchmark its business & performance as compared to the competitors, and make strategic improvements. C.H. Robinson is one of the leading brands in the transport and logistics sector.

The article below lists the C.H. Robinson SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the C.H. Robinson SWOT Analysis:

SWOT Analysis of C.H. Robinson

For C.H. Robinson, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

C.H. Robinson Strengths

The strengths of C.H. Robinson looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of C.H. Robinson :

1.One of the Largest logistics service provider; a fortune 500 company

2.Network of more than 235 offices worldwide with workforce of approximately 8500 employees

3.Strong brand equity

4.Better pricing power
5. Excellent brand presence and service to customers

C.H. Robinson Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the C.H. Robinson SWOT Analysis:

1.Dependence on transportation providers

2. Since this is a competitive segment, the market share growth is limited
3.Limited market share growth

C.H. Robinson Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in C.H. Robinson SWOT Analysis:

1. Tie-ups with corporate and business houses
2.New markets like the emerging economies
3.Rising demand for modal services

C.H. Robinson Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of C.H. Robinson are as mentioned:

1.Cheaper technology
2.Policy changes and increasing fuel prices
3.Fluctuations in exchange rates

C.H. Robinson Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of C.H. Robinson:

3.UPS supply chain

Hence this concludes the C.H. Robinson SWOT analysis.

Continue reading more about the brand/company.

About C.H. Robinson

C.H. Robinson Overview
Parent Company

C.H. Robinson Worldwide


Air Courier


Transport and Logistics

Tagline/ Slogan

Get You There Faster; Your Voice. Your Vote. Our Motivation.


Global provider of multimodal transportation services

C.H. Robinson STP

Companies who require rail, intermodal, and rail-to-truck transload services

Target Market

Large companies who need this service internationally and nationally


One of the world's largest third party logistics providers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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