C.H. Robinson Worldwide SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of C.H. Robinson Worldwide analyses the brand/company with its strengths, weaknesses, opportunities & threats. In C.H. Robinson Worldwide SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like C.H. Robinson Worldwide to benchmark its business & performance as compared to the competitors and industry. As of 2020, C.H. Robinson Worldwide is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top C.H. Robinson Worldwide competitors and includes C.H. Robinson Worldwide target market, segmentation, positioning & Unique Selling Proposition (USP).

C.H. Robinson Worldwide SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
C.H. Robinson Worldwide Brand Analysis
Parent Company

C.H. Robinson Worldwide


Air Courier


Transport and Logistics

Tagline/ Slogan

Get You There Faster; Your Voice. Your Vote. Our Motivation.


Global provider of multimodal transportation services

C.H. Robinson Worldwide STP
C.H. Robinson Worldwide Segmentation

Companies who require rail, intermodal, and rail-to-truck transload services

C.H. Robinson Worldwide Target Market

Large companies who need this service internationally and nationally

C.H. Robinson Worldwide Positioning

One of the world's largest third party logistics providers

C.H. Robinson Worldwide SWOT Analysis
C.H. Robinson Worldwide Strengths

Below are the Strengths in the SWOT Analysis of C.H. Robinson Worldwide:

1.One of the Largest logistics service provider; a fortune 500 company

2.Network of more than 235 offices worldwide with workforce of approximately 8500 employees

3.Strong brand equity

4.Better pricing power
5. Excellent brand presence and service to customers

C.H. Robinson Worldwide Weaknesses

Here are the weaknesses in the C.H. Robinson Worldwide SWOT Analysis:

1.Dependence on transportation providers

2. Since this is a competitive segment, the market share growth is limited
3.Limited market share growth

C.H. Robinson Worldwide Opportunities

Following are the Opportunities in C.H. Robinson Worldwide SWOT Analysis:

1. Tie-ups with corporate and business houses
2.New markets like the emerging economies
3.Rising demand for modal services

C.H. Robinson Worldwide Threats

The threats in the SWOT Analysis of C.H. Robinson Worldwide are as mentioned:

1.Cheaper technology
2.Policy changes and increasing fuel prices
3.Fluctuations in exchange rates

C.H. Robinson Worldwide Competition

Below are the top 3 C.H. Robinson Worldwide competitors:

3.UPS supply chain

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to C.H. Robinson Worldwide. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin