C.H. Robinson Worldwide SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 6611
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SWOT Analysis of C.H. Robinson Worldwide with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

C.H. Robinson Worldwide

Parent Company

C.H. Robinson Worldwide

Category

Air Courier

Sector

Transport and Logistics

Tagline/ Slogan

Get You There Faster; Your Voice. Your Vote. Our Motivation.

USP

Global provider of multimodal transportation services

C.H. Robinson Worldwide STP

Segment

Companies who require rail, intermodal, and rail-to-truck transload services

Target Group

Large companies who need this service internationally and nationally

Positioning

One of the world's largest third party logistics providers

C.H. Robinson Worldwide SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of C.H. Robinson Worldwide :

1.One of the Largest logistics service provider; a fortune 500 company

2.Network of more than 235 offices worldwide with workforce of approximately 8500 employees

3.Strong brand equity

4.Better pricing power
5. Excellent brand presence and service to customers

Weaknesses

1.Dependence on transportation providers

2. Since this is a competitive segment, the market share growth is limited
3.Limited market share growth

Opportunities

1. Tie-ups with corporate and business houses
2.New markets like the emerging economies
3.Rising demand for modal services

Threats

1.Cheaper technology
2.Policy changes and increasing fuel prices
3.Fluctuations in exchange rates

C.H. Robinson Worldwide Competition

Competitors

Below are the 3 main C.H. Robinson Worldwide competitors :

1.Ryder
2.Transplace
3.UPS supply chain


The brandguide table above concludes the C.H. Robinson Worldwide SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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