C.H. Robinson Worldwide SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of C.H. Robinson Worldwide analyses the brand/company with its strengths, weaknesses, opportunities & threats. In C.H. Robinson Worldwide SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like C.H. Robinson Worldwide to benchmark its business & performance as compared to the competitors and industry. As of 2020, C.H. Robinson Worldwide is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top C.H. Robinson Worldwide competitors and includes C.H. Robinson Worldwide target market, segmentation, positioning & Unique Selling Proposition (USP).

C.H. Robinson Worldwide SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
C.H. Robinson Worldwide Brand Analysis
Parent Company

C.H. Robinson Worldwide

Category

Air Courier

Sector

Transport and Logistics

Tagline/ Slogan

Get You There Faster; Your Voice. Your Vote. Our Motivation.

USP

Global provider of multimodal transportation services

C.H. Robinson Worldwide STP
C.H. Robinson Worldwide Segmentation

Companies who require rail, intermodal, and rail-to-truck transload services

C.H. Robinson Worldwide Target Market

Large companies who need this service internationally and nationally

C.H. Robinson Worldwide Positioning

One of the world's largest third party logistics providers

C.H. Robinson Worldwide SWOT Analysis
C.H. Robinson Worldwide Strengths

Below are the Strengths in the SWOT Analysis of C.H. Robinson Worldwide:

1.One of the Largest logistics service provider; a fortune 500 company

2.Network of more than 235 offices worldwide with workforce of approximately 8500 employees

3.Strong brand equity

4.Better pricing power
5. Excellent brand presence and service to customers

C.H. Robinson Worldwide Weaknesses

Here are the weaknesses in the C.H. Robinson Worldwide SWOT Analysis:

1.Dependence on transportation providers

2. Since this is a competitive segment, the market share growth is limited
3.Limited market share growth

C.H. Robinson Worldwide Opportunities

Following are the Opportunities in C.H. Robinson Worldwide SWOT Analysis:

1. Tie-ups with corporate and business houses
2.New markets like the emerging economies
3.Rising demand for modal services

C.H. Robinson Worldwide Threats

The threats in the SWOT Analysis of C.H. Robinson Worldwide are as mentioned:

1.Cheaper technology
2.Policy changes and increasing fuel prices
3.Fluctuations in exchange rates

C.H. Robinson Worldwide Competition
Competitors

Below are the top 3 C.H. Robinson Worldwide competitors:

1.Ryder
2.Transplace
3.UPS supply chain


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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