TNT SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 11380

SWOT analysis of TNT analyses the brand/company with its strengths, weaknesses, opportunities & threats. TNT is one of the leading brands in the transport and logistics sector. The table below also lists the top TNT competitors and elaborates TNT segmentation, targeting, positioning & USP.


Parent Company



Global express, logistics and mail services


Transport and Logistics

Tagline/ Slogan

Sure We Can


Most innovative



Customers who require mail & express services globally

Target Group

Businesses & individuals who require global express, logistics and mail services all over the globe


Company that is well acknowledged as being a very innovative force in the industry

TNT SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TNT. Strengths are:

1. Employs over 75,000 people in more than 200 countries

2. Diversified service range
3. Most preferred in Malaysian market
4. Acknowledged as innovative force in the express industry
5. Has over 2,300 company owned depots & operate apprx 50 flights and 26000+ trucks


Here are the weaknesses in the TNT SWOT Analysis:

1.Limited diversification in services

2. Since this is a competitive segment, the market share growth is limited


Following are the Opportunities in TNT SWOT Analysis:

1.Diversification in products & services
2.Expansion  and penetration in newer regions
3.Chances of good future in Malaysian economy


The threats in the SWOT Analysis of TNT are as mentioned:

1.Small competitors with low cost services
2.Signs of economic slowdown
3.Reduced purchase power of Malaysian market

TNT Competition


Below are the top 3 TNT competitors:

3.UPS Airlines

The brandguide table above concludes the TNT SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to TNT. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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