SWOT Analysis of TNT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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TNT |
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Parent Company |
TNT |
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Category |
Global express, logistics and mail services |
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Sector |
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Tagline/ Slogan |
Sure We Can |
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USP |
Most innovative |
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TNT STP |
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Segment |
Customers who require mail & express services globally |
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Target Group |
Businesses & individuals who require global express, logistics and mail services all over the globe |
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Positioning |
Company that is well acknowledged as being a very innovative force in the industry |
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TNT SWOT Analysis |
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Strengths |
1. Employs over 75,000 people in more than 200 countries 2. Diversified service range |
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Weaknesses |
1.Limited diversification in services 2. Since this is a competitive segment, the market share growth is limited |
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Opportunities |
1.Diversification in products & services |
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Threats |
1.Small competitors with low cost services |
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TNT Competition |
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Competitors |
1.DHL |
The brandguide table above concludes the TNT SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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