SWOT analysis of TNT analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TNT SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like TNT to benchmark its business & performance as compared to the competitors and industry. As of 2020, TNT is one of the leading brands in the transport and logistics sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TNT competitors and includes TNT target market, segmentation, positioning & Unique Selling Proposition (USP).
| TNT Brand Analysis | |
|---|---|
| Parent Company |
TNT |
| Category |
Global express, logistics and mail services |
| Sector | |
| Tagline/ Slogan |
Sure We Can |
| USP |
Most innovative |
| TNT STP | |
| TNT Segmentation |
Customers who require mail & express services globally |
| TNT Target Market |
Businesses & individuals who require global express, logistics and mail services all over the globe |
| TNT Positioning |
Company that is well acknowledged as being a very innovative force in the industry |
| TNT SWOT Analysis | |
| TNT Strengths |
Below are the Strengths in the SWOT Analysis of TNT: 1. Employs over 75,000 people in more than 200 countries 2. Diversified service range |
| TNT Weaknesses |
Here are the weaknesses in the TNT SWOT Analysis: 1.Limited diversification in services 2. Since this is a competitive segment, the market share growth is limited |
| TNT Opportunities |
Following are the Opportunities in TNT SWOT Analysis: 1.Diversification in products & services |
| TNT Threats |
The threats in the SWOT Analysis of TNT are as mentioned: 1.Small competitors with low cost services |
| TNT Competition | |
| Competitors |
Below are the top 3 TNT competitors: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TNT. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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