TNT SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

TNT SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of TNT, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TNT to benchmark its business & performance as compared to the competitors, and make strategic improvements. TNT is one of the leading brands in the transport and logistics sector.

The article below lists the TNT SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TNT SWOT Analysis:

SWOT Analysis of TNT

For TNT, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

TNT Strengths

The strengths of TNT looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TNT :

1. Employs over 75,000 people in more than 200 countries

2. Diversified service range
3. Most preferred in Malaysian market
4. Acknowledged as innovative force in the express industry
5. Has over 2,300 company owned depots & operate apprx 50 flights and 26000+ trucks

TNT Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TNT SWOT Analysis:

1.Limited diversification in services

2. Since this is a competitive segment, the market share growth is limited

TNT Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TNT SWOT Analysis:

1.Diversification in products & services
2.Expansion  and penetration in newer regions
3.Chances of good future in Malaysian economy

TNT Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TNT are as mentioned:

1.Small competitors with low cost services
2.Signs of economic slowdown
3.Reduced purchase power of Malaysian market

TNT Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of TNT:

3.UPS Airlines

Hence this concludes the TNT SWOT analysis.

Continue reading more about the brand/company.

About TNT

TNT Overview
Parent Company



Global express, logistics and mail services


Transport and Logistics

Tagline/ Slogan

Sure We Can


Most innovative


Customers who require mail & express services globally

Target Market

Businesses & individuals who require global express, logistics and mail services all over the globe


Company that is well acknowledged as being a very innovative force in the industry

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to TNT. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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