TNT SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of TNT analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TNT SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TNT to benchmark its business & performance as compared to the competitors and industry. As of 2020, TNT is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TNT competitors and includes TNT target market, segmentation, positioning & Unique Selling Proposition (USP).

TNT SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TNT Brand Analysis
Parent Company

TNT

Category

Global express, logistics and mail services

Sector

Transport and Logistics

Tagline/ Slogan

Sure We Can

USP

Most innovative

TNT STP
TNT Segmentation

Customers who require mail & express services globally

TNT Target Market

Businesses & individuals who require global express, logistics and mail services all over the globe

TNT Positioning

Company that is well acknowledged as being a very innovative force in the industry

TNT SWOT Analysis
TNT Strengths

Below are the Strengths in the SWOT Analysis of TNT:

1. Employs over 75,000 people in more than 200 countries

2. Diversified service range
3. Most preferred in Malaysian market
4. Acknowledged as innovative force in the express industry
5. Has over 2,300 company owned depots & operate apprx 50 flights and 26000+ trucks

TNT Weaknesses

Here are the weaknesses in the TNT SWOT Analysis:

1.Limited diversification in services

2. Since this is a competitive segment, the market share growth is limited

TNT Opportunities

Following are the Opportunities in TNT SWOT Analysis:

1.Diversification in products & services
2.Expansion  and penetration in newer regions
3.Chances of good future in Malaysian economy

TNT Threats

The threats in the SWOT Analysis of TNT are as mentioned:

1.Small competitors with low cost services
2.Signs of economic slowdown
3.Reduced purchase power of Malaysian market

TNT Competition
Competitors

Below are the top 3 TNT competitors:

1.DHL
2.FedEx
3.UPS Airlines


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TNT. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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