TNT SWOT Analysis
TNT is one of the leading brands in the transport and logistics sector. TNT SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TNT:
Quick Glance:
TNT Strengths
- Employs over 75,000 people in more than 200 countries
- Diversified service range
- Most preferred in Malaysian market
- Acknowledged as innovative force in the express industry
- Has over 2,300 company owned depots & operate apprx 50 flights and 26000+ trucks
Above are the strengths in the SWOT Analysis of TNT. The strengths of TNT looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TNT Weaknesses
- Limited diversification in services
- Since this is a competitive segment, the market share growth is limited
These were the weaknesses in the TNT SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
TNT Opportunities
- Diversification in products & services
- Expansion and penetration in newer regions
- Chances of good future in Malaysian economy
Above we covered the opportunities in TNT SWOT Analysis. The opportunities for any brand can include prospects of future growth.
TNT Threats
- Small competitors with low cost services
- Signs of economic slowdown
- Reduced purchase power of Malaysian market
The threats in the SWOT Analysis of TNT are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the TNT SWOT analysis.
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About TNT
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| TNT Overview | |
|---|---|
| Parent Company |
TNT |
| Category |
Global express, logistics and mail services |
| Sector | |
| Tagline/ Slogan |
Sure We Can |
| USP |
Most innovative |
| TNT STP | |
| Segmentation |
Customers who require mail & express services globally |
| Target Market |
Businesses & individuals who require global express, logistics and mail services all over the globe |
| Positioning |
Company that is well acknowledged as being a very innovative force in the industry |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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