Blue Dart SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Blue Dart analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Blue Dart SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blue Dart to benchmark its business & performance as compared to the competitors and industry. As of 2020, Blue Dart is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blue Dart competitors and includes Blue Dart target market, segmentation, positioning & Unique Selling Proposition (USP).

Blue Dart SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Blue Dart Brand Analysis
Parent Company

Blue Dart Courier Services

Category

Express package distribution

Sector

Transport and Logistics

Tagline/ Slogan

It takes a leader to deliver

USP

One stop solution for any logistical requirement

Blue Dart STP
Blue Dart Segmentation

Businesses with need of Express & Logistics

Blue Dart Target Market

Manufacturing sector and organized retail sector

Blue Dart Positioning

South Asia's number one express air and integrated transportation, distribution and Logistics Company

Blue Dart SWOT Analysis
Blue Dart Strengths

Below are the Strengths in the SWOT Analysis of Blue Dart:

1. Strong brand image and brand equity
2. Global presence amongst over 220 countries
3. Smart truck technology with "intelligent" pick-up, route planner technologies
4. Most extensive domestic network covering over 34,000 locations
5. Good advertising and visibility

Blue Dart Weaknesses

Here are the weaknesses in the Blue Dart SWOT Analysis:

1.Not very well known compared to big global players
2. Local courier boys form the face of the company hence sometimes it’s a problem if they are not trained enough

Blue Dart Opportunities

Following are the Opportunities in Blue Dart SWOT Analysis:

1.Global expansion and better penetration
2.Increase presence in rural areas and diversification in logistic services
3.Increase of world trade in manufactured goods

Blue Dart Threats

The threats in the SWOT Analysis of Blue Dart are as mentioned:

1.Bad economic & political scenario
2.Prices of fuel can go up
3.Different regulation in different countries hindering operations

Blue Dart Competition
Competitors

Below are the top 3 Blue Dart competitors:

1.FedEx
2.TNT
3.Gati Ltd


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blue Dart. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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