Blue Dart SWOT Analysis, Competitors & USP
Blue Dart SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Blue Dart, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Blue Dart to benchmark its business & performance as compared to the competitors, and make strategic improvements. Blue Dart is one of the leading brands in the transport and logistics sector.
The article below lists the Blue Dart SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Blue Dart SWOT Analysis:
In this article:
SWOT Analysis of Blue Dart
For Blue Dart, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Blue Dart Strengths
The strengths of Blue Dart looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Blue Dart :
1. Strong brand image and brand equity
2. Global presence amongst over 220 countries
3. Smart truck technology with "intelligent" pick-up, route planner technologies
4. Most extensive domestic network covering over 34,000 locations
5. Good advertising and visibility
Blue Dart Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Blue Dart SWOT Analysis:
1.Not very well known compared to big global players
2. Local courier boys form the face of the company hence sometimes it’s a problem if they are not trained enough
Blue Dart Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Blue Dart SWOT Analysis:
1.Global expansion and better penetration
2.Increase presence in rural areas and diversification in logistic services
3.Increase of world trade in manufactured goods
Blue Dart Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Blue Dart are as mentioned:
1.Bad economic & political scenario
2.Prices of fuel can go up
3.Different regulation in different countries hindering operations
Blue Dart Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Blue Dart:
Hence this concludes the Blue Dart SWOT analysis.
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About Blue Dart
| Blue Dart Overview | |
|---|---|
| Parent Company |
Blue Dart Courier Services |
| Category |
Express package distribution |
| Sector | |
| Tagline/ Slogan |
It takes a leader to deliver |
| USP |
One stop solution for any logistical requirement |
| Blue Dart STP | |
| Segmentation |
Businesses with need of Express & Logistics |
| Target Market |
Manufacturing sector and organized retail sector |
| Positioning |
South Asia's number one express air and integrated transportation, distribution and Logistics Company |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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