Blue Dart SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Blue Dart analyses the brand by its strengths, weaknesses, opportunities & threats. In Blue Dart SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blue Dart to benchmark its business & performance as compared to the competitors. Blue Dart is one of the leading brands in the transport and logistics sector.

The table below lists the Blue Dart SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blue Dart competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Blue Dart SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Blue Dart Brand Analysis
Parent Company

Blue Dart Courier Services


Express package distribution


Transport and Logistics

Tagline/ Slogan

It takes a leader to deliver


One stop solution for any logistical requirement

Blue Dart STP

Businesses with need of Express & Logistics

Target Group

Manufacturing sector and organized retail sector


South Asia's number one express air and integrated transportation, distribution and Logistics Company

SWOT Analysis of Blue Dart
Blue Dart Strengths

Below are the Strengths in the SWOT Analysis of Blue Dart:

1. Strong brand image and brand equity
2. Global presence amongst over 220 countries
3. Smart truck technology with "intelligent" pick-up, route planner technologies
4. Most extensive domestic network covering over 34,000 locations
5. Good advertising and visibility

Blue Dart Weaknesses

Here are the weaknesses in the Blue Dart SWOT Analysis:

1.Not very well known compared to big global players
2. Local courier boys form the face of the company hence sometimes it’s a problem if they are not trained enough

Blue Dart Opportunities

Following are the Opportunities in Blue Dart SWOT Analysis:

1.Global expansion and better penetration
2.Increase presence in rural areas and diversification in logistic services
3.Increase of world trade in manufactured goods

Blue Dart Threats

The threats in the SWOT Analysis of Blue Dart are as mentioned:

1.Bad economic & political scenario
2.Prices of fuel can go up
3.Different regulation in different countries hindering operations

Blue Dart Competition
Blue Dart Competitors

Below are the top 3 competitors of Blue Dart:

3.Gati Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blue Dart. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin