Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Blue Dart analyses the brand by its strengths, weaknesses, opportunities & threats. In Blue Dart SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Blue Dart to benchmark its business & performance as compared to the competitors. Blue Dart is one of the leading brands in the transport and logistics sector.
The table below lists the Blue Dart SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blue Dart competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
South Asia's number one express air and integrated transportation, distribution and Logistics Company
SWOT Analysis of Blue Dart
Blue Dart Strengths
Below are the Strengths in the SWOT Analysis of Blue Dart:
1. Strong brand image and brand equity 2. Global presence amongst over 220 countries 3. Smart truck technology with "intelligent" pick-up, route planner technologies 4. Most extensive domestic network covering over 34,000 locations 5. Good advertising and visibility
Blue Dart Weaknesses
Here are the weaknesses in the Blue Dart SWOT Analysis:
1.Not very well known compared to big global players 2. Local courier boys form the face of the company hence sometimes it’s a problem if they are not trained enough
Blue Dart Opportunities
Following are the Opportunities in Blue Dart SWOT Analysis:
1.Global expansion and better penetration 2.Increase presence in rural areas and diversification in logistic services 3.Increase of world trade in manufactured goods
Blue Dart Threats
The threats in the SWOT Analysis of Blue Dart are as mentioned:
1.Bad economic & political scenario 2.Prices of fuel can go up 3.Different regulation in different countries hindering operations
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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