Blue Dart SWOT Analysis
Blue Dart is one of the leading brands in the transport and logistics sector. Blue Dart SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Blue Dart:
Quick Glance:
Blue Dart Strengths
- Strong brand image and brand equity
- Global presence amongst over 220 countries
- Smart truck technology with "intelligent" pick-up, route planner technologies
- Most extensive domestic network covering over 34,000 locations
- Good advertising and visibility
Above are the strengths in the SWOT Analysis of Blue Dart. The strengths of Blue Dart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Blue Dart Weaknesses
- Not very well known compared to big global players
- Local courier boys form the face of the company hence sometimes it’s a problem if they are not trained enough
These were the weaknesses in the Blue Dart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Blue Dart Opportunities
- Global expansion and better penetration
- Increase presence in rural areas and diversification in logistic services
- Increase of world trade in manufactured goods
Above we covered the opportunities in Blue Dart SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Blue Dart Threats
- Bad economic & political scenario
- Prices of fuel can go up
- Different regulation in different countries hindering operations
The threats in the SWOT Analysis of Blue Dart are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Blue Dart SWOT analysis.
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About Blue Dart
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Blue Dart Overview | |
|---|---|
| Parent Company |
Blue Dart Courier Services |
| Category |
Express package distribution |
| Sector | |
| Tagline/ Slogan |
It takes a leader to deliver |
| USP |
One stop solution for any logistical requirement |
| Blue Dart STP | |
| Segmentation |
Businesses with need of Express & Logistics |
| Target Market |
Manufacturing sector and organized retail sector |
| Positioning |
South Asia's number one express air and integrated transportation, distribution and Logistics Company |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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