Blue Dart SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 7707

SWOT Analysis of Blue Dart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blue Dart

Parent Company

Blue Dart Courier Services


Express package distribution


Transport and Logistics

Tagline/ Slogan

It takes a leader to deliver


One stop solution for any logistical requirement

Blue Dart STP


Businesses with need of Express & Logistics

Target Group

Manufacturing sector and organized retail sector


South Asia's number one express air and integrated transportation, distribution and Logistics Company

Blue Dart SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blue Dart :

1. Strong brand image and brand equity
2. Global presence amongst over 220 countries
3. Smart truck technology with "intelligent" pick-up, route planner technologies
4. Most extensive domestic network covering over 34,000 locations
5. Good advertising and visibility


1.Not very well known compared to big global players
2. Local courier boys form the face of the company hence sometimes it’s a problem if they are not trained enough


1.Global expansion and better penetration
2.Increase presence in rural areas and diversification in logistic services
3.Increase of world trade in manufactured goods


1.Bad economic & political scenario
2.Prices of fuel can go up
3.Different regulation in different countries hindering operations

Blue Dart Competition


Below are the 3 main Blue Dart competitors :

3.Gati Ltd

The brandguide table above concludes the Blue Dart SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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