Blue Dart SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 6189

SWOT Analysis of Blue Dart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blue Dart

Parent Company

Blue Dart Courier Services


Express package distribution


Transport & Logistics

Tagline/ Slogan

It takes a leader to deliver


One stop solution for any logistical requirement



Businesses with need of Express & Logistics

Target Group

Manufacturing sector and organized retail sector


South Asia's number one express air and integrated transportation, distribution and Logistics Company

SWOT Analysis


1. Strong brand image and brand equity
2. Global presence amongst over 220 countries
3. Smart truck technology with "intelligent" pick-up, route planner technologies
4. Most extensive domestic network covering over 34,000 locations
5. Good advertising and visibility


1.Not very well known compared to big global players
2. Local courier boys form the face of the company hence sometimes it’s a problem if they are not trained enough


1.Global expansion and better penetration
2.Increase presence in rural areas and diversification in logistic services
3.Increase of world trade in manufactured goods


1.Bad economic & political scenario
2.Prices of fuel can go up
3.Different regulation in different countries hindering operations



3.Gati Ltd

The table above concludes the Blue Dart SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Blue Dart. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: