Blue Dart SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Blue Dart SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Blue Dart, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blue Dart to benchmark its business & performance as compared to the competitors, and make strategic improvements. Blue Dart is one of the leading brands in the transport and logistics sector.

The article below lists the Blue Dart SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Blue Dart SWOT Analysis:

SWOT Analysis of Blue Dart

For Blue Dart, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Blue Dart Strengths

The strengths of Blue Dart looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Blue Dart :

1. Strong brand image and brand equity
2. Global presence amongst over 220 countries
3. Smart truck technology with "intelligent" pick-up, route planner technologies
4. Most extensive domestic network covering over 34,000 locations
5. Good advertising and visibility

Blue Dart Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Blue Dart SWOT Analysis:

1.Not very well known compared to big global players
2. Local courier boys form the face of the company hence sometimes it’s a problem if they are not trained enough

Blue Dart Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Blue Dart SWOT Analysis:

1.Global expansion and better penetration
2.Increase presence in rural areas and diversification in logistic services
3.Increase of world trade in manufactured goods

Blue Dart Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Blue Dart are as mentioned:

1.Bad economic & political scenario
2.Prices of fuel can go up
3.Different regulation in different countries hindering operations

Blue Dart Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Blue Dart:

3.Gati Ltd

Hence this concludes the Blue Dart SWOT analysis.

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About Blue Dart

Blue Dart Overview
Parent Company

Blue Dart Courier Services


Express package distribution


Transport and Logistics

Tagline/ Slogan

It takes a leader to deliver


One stop solution for any logistical requirement

Blue Dart STP

Businesses with need of Express & Logistics

Target Market

Manufacturing sector and organized retail sector


South Asia's number one express air and integrated transportation, distribution and Logistics Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Blue Dart. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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